Bu275.intro.futureofretailpresentation.2013
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The document discusses the evolving landscape of retail emphasizing the shift towards personalized, on-demand experiences for modern shoppers who expect tailored interactions and value exchange for their data. It highlights innovative strategies like adaptive pricing, augmented reality, and community-driven services that empower customers to engage with brands and products more interactively. The document underscores the importance of effective marketing communications that adapt to this new, two-way dialogue between brands and consumers.
Bu275.intro.futureofretailpresentation.2013
- 1. FUTURE OF RETAIL Reinvention & Revolution: Retail On Demand & The New Brand Champions Edited & Presented by: Lisa Ackerman & Effective Marketing Communications Trends for the evolution
- 2. We need to explore the past to understand the future effects & how to effectively plan a Marketing Communications strategy that works. Brick & Mortar •Traditional Advertising/Promotions •Tradition Marketing •Traditional Publicity
- 3. Online & Digital 24/7 Tesco N. Korea
- 4. Showrooms / Reinventing the Experience Emotional effect / environment considerations
- 5. Evolving Retail “Selling” to “Learning”
- 6. Online to Brick & Mortar
- 7. And…consider •Adaptive Pricing (your data dictates the price!) •Crowd Sourcing •Augmented Reality (try before you buy) •Personalization: Create your own
- 9. Modern Shopper’s Expectations Sophistication Based On Personal Knowledge Prepared To Trade Data For A Better Experience Instant Access To Expertise Takes Advantage Of Technology Wants To Be Offered A Perfect Match
- 10. Marketing Communications messages go from “Top Down” to “2-way dialogue” Creating the: •Shopper as Affiliate •Crowd Sourced Product range •Shopper to Shopper Service & education •Shopper designed deals (create & set the price)
- 11. Setting The Stage By clearing the air before customers enter a store and calling out targeted moments for valuable interactions, retailers are helping to create the foundations of a focused and worthwhile interaction THE NEW BRAND CHAMPION SHOPPER AS AFFILIAT “LET ME SELL ON YOUR BEHALF”
- 12. COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES MULU.ME
- 13. SHARING PRODUCTS ON FACEBOOK DOUBLES CUSTOMERS’ LOYALTY POINTS TESCO
- 15. COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS BARCLAYCARD RING
- 16. CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM CUSTOMERS ON NEW TRUCK DESIGNS CATERPILLAR
- 17. Meta-Library By tapping into the wealth of online information by leveraging image recognition search and augmented reality to present detailed information and contextual relevance, users are able to use information without being tied to a specific medium or behavior. “HELP ME DECIDE WHICH ONE TO BUY”
- 18. SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS NEEDLE
- 19. INSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS KYSY VAIKKA
- 20. Layered Virtual Showcase A new set of digital services are enabling shoppers to visually experience and experiment with products before they buy. With a growing level of peer to peer communities that are working together and searching for service answers, the right information is being rewarded and being presented in easy formats for large groups of people to use and share. “LET ME NAME MY PRICE”
- 21. APP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS NETPLENISH
- 22. BUYAPOWA WEBSITE PROVIDES BULK DISCOUNTS ON POPULAR PRODUCTS
- 23. Modern Shopper’s Expectations Sophistication Based On Personal Knowledge Prepared To Trade Data For A Better Experience Instant Access To Expertise Takes Advantage Of Technology Wants To Be Offered A Perfect Match
- 24. •Service with opt in (trade your data for better service • Shopper Coaching (educate before and after) •Auto-curated shopping (your purchase history) •Bespoke at scale (customize what you want) •Fit with a click (digital tools to help with fit)
- 25. Service With An Opt In “Give Me Personal Attention And Better Service”
- 26. LOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES NEIMAN MARCUS
- 27. STYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE MODCLOTH
- 28. Subject Specialist Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone. RETAIL ON DEMAND SHOPPER COACHING “Teach Me How To Use This”
- 29. MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES MOTOMETHOD
- 30. EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE LENBROOK
- 31. “LET ME SHOP WHAT I LIKE”
- 32. GLIMPSE SOCIAL SHOPPING CHANNEL USES FACEBOOK ‘LIKES’ TO BUILD CUSTOM CATOLOGS
- 33. PICKIE PERSONALIZED MAGAZINE SHOWCASES FRIENDS’ LIKES AND SHARES
- 34. Experience Centers Best-in-class brands are creating experience centers where consumers are approached, not only as shoppers, but as sophisticated learners who are eager to engage and create “LET ME BUILD THE PERFECT ONE FOR ME”
- 35. CUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE EVOLVEX
- 36. 3D PRINTING KIOSK ALLOWS RETAILERS TO OFFER CUSTOMERS PERSONALIZED OBJECTS FUJIFILM
- 37. Reading The Customer Opt-in services that allow customers to make their personal data available to members of staff in exchange for the promise of tailored service, product recommendations and optimization. RETAIL ON DEMAND FIT WITH A CLICK “HELP ME CHOOSE THE PERFECT FIT”
- 38. WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE UPCLOAD
- 39. AUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES SAYDUCK
- 41. Effective Integrated Marketing Communications Campaigns have: A unified, clear and consistent message across all channels of communication and customer interaction