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Bug Labs + Health
Rapid, low-cost development
buglabs.net/health
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         2
About
        • Soho - New York City headquarters
           – 18 employees
           – Venture backed
        • 1st open, modular electronics platform
        • Best of CES 2008 - Emerging Tech
        • Shipping since March 2008
        • Fortune 500 client list




                                    3
Mission
• Allow enterprise system developers and
  software engineers to explore new
  hardware innovations and markets more
  efficiently.
 –“Get to market twice as fast at half the cost.”

• Long Tail of Electronics


                                             4
Long Tail of Electronics
                      Untapped Potential

      Today's CE – a few devices for the millions
      - Cellphones
      - MP3 players
      - LCD TVs
      - DVDs
      - PDAs

                  New Markets – millions of devices for the few
                  - Vertical markets
                  - Personalized, networked devices



  $171B                                               $171B +


                                                                5
Long Tail of Electronics
           Telemedicine
           Disease Management
           Drug compliance
           Wellness/Prevention

                          Energy
                          Security
                          Media
                                        Telemetry
                                        Energy
                                        Media
                                                      Utilities
                                                      Retail/CPG
                                                      Logistics
                                                      Industrial


        Health
         Care       Home         Auto     M2M
                                                    CRM
                                                    ERP
                                                    SCM   Hundreds more...




                                                                             6
The Need
                Easy to understand




              +                     +
 GPS                Wireless              RFID Reader

 “I want a simple wireless, GPS-enabled RFID reader.”

                                                  7
The Prototype
          Hard to make




                         8
Industry Standard


          $1 Million
          One Year
        One Prototype


                        9
BUG Development Method
   Prototype       Pilot/Limited Deployment   Full Production




  Off-the-Shelf          Semi-Custom             Fully Custom
Modular Hardware       Deeper Integration     Integrated Device
    1 month                2 months               4-6 months



                                                     10
BUG Platform Advantage
      Early/Rapid Feedback and Iteration




   “Get to market twice as fast at half the cost.”
                                                     11
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         12
Opportunity




              13
Case 1: Wearable Sensors
Monitor, record and analyze vital signs




                                          14
Case 2: Biometric Monitoring
Real-time, remote healthcare diagnostics

                                               3G Wireless-Enabled
                                               Portable
                                               Blood Sugar Level
                                               Weight
                                               Heart Rate
                                               Blood Pressure
                                               Oxygen Level




                                           Left: A remote healthcare diagnostics
                                           service can pull remote patient data
                                           on demand over the web.




                                                         15
Case 3: System Integration
Integrate devices and systems with BUG middleware




                                          Blood
                                         Pressure
Foot


                       BUG



   Weight                              Glucose   16
                                        Level
Case 4: Custom Services
 We can help you realize your vision




Real-world examples:
• Analog Devices
   • BUGsense has gyroscope, microphone array, accelerometer & inclinometer
• JLM Innovation
   • BUGnose detects volatile organic compounds, methane, carbon monoxide
• Pitney Bowes
                                                                     17
  •   BUGsecure is a custom-built hardware-based encryption module
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         18
BUG Platform Purpose
     Bring innovative, high quality electronic devices to
     market quickly and economically.

 Phase I             Phase II            Phase III           Phase IV




   Prototype            Produce              Deploy            Distribute




   Seamless path
   Certified hardware + Services + Air Time + Distribution Options




                                                                        19
BUG Platform Components
Hardware




Software




Cloud

                       20
BUG Platform Value

Vertically Integrated Development
1. Configure / Build Hardware

2. Write Software Application

3. Integrate with Web/Internet
         100% Customized Solutions
                                     21
BUG 2.0




   Certified   OMAP-based
    3G/4G        devices
BUGmodules
                   Physical Interface Extensions

•   Full-color, touchscreen LCD
•   2MP Camera
•   GPS
•   Motion detector/Accelerometer
•   von Hippel module (build your own)
•   Audio
•   3G cell/data modem - CDMA & GSM
•   802.15.4 modem
•   RFID scanner
•   BUGnose - atmospheric gas sensors
•   BUGsense - temp, RH/BP, digital compass, proximity, light
•   BUGsecure - hardware-based, cryptographic security engine

                                                         23
Future Development
• microBUG
 –Much smaller and cheaper
 –Seamless integration into BUG system
 –Potentially use existing OSH design
   • E.g. - Marvell SheevaPlug
• BUGsecure base
 –Integrated PB chipset
 –Secure boot

                                         24


                       Confidential
BUG Software
            Application Layer




 Angstrom                       Industry-Standard
               OpenJDK
  Linux                            Eclipse SDK



                                        25
BUG Software
                 Application Layer :: SDK




  • Industry-standard Eclipse software development environment
  • Integrates BUG hardware, software and BUGnet community
  • Drag & drop application sharing and BUG configuration
  • BUGnet window displays top picks for connected BUG config
                                                                 26
BUG Cloud Services
             Network Layer :: Web services interface for H/W
                                     http://138.169.10.1/service/GPS/Location


http://138.169.10.1/service/motion




                                                             http://138.169.10.1/service/camera/picture




                       Seamless integration with SOA                                         27
Agenda

•   Introduction
•   Industry Solutions
•   Platform Overview
•   Opportunities




                         28
What if...

       ...wireless hardware
    development were as easy
   as application development?



                            29
Agile Software Development




                        30
Agile Hardware Development
   Gadget Developer Program ™
   The fastest path from prototype to deployment.




  1. Prototype                        2. Produce                       3. Deploy
   Develop your device using the      Quickly move to pilot and full   Deploy your new gadget to a
   pre-certified prototyping toolset   production using integrated      variety of vehicles and soldiers
   and the wealth of technical        Gadget Development and           quickly and economically
   resources in the Gadget            Deployment Platform
   Development Center




                                                                                                          31
Benefits
• Take advantage of new model
  – Prototype and pilot new capabilities easily, quickly and affordably
  – Frictionless path from prototype to pilot to deployment
• Leverage BUG support channels
  – Thousands of innovators in BUG ecosystem worldwide
  – Value-added BUG development and support services available
• Low cost, low risk, high potential
  – Rapid iteration encourages experimentation & provides feedback
  – Open-source means no IP hassles or technology lock-ins
• Our interests are aligned
  – Bug Labsʼs success hinges on YOUR success
                                                               32
Thank You!

Michael de Senna
Director of Sales and Business Development
Bug Labs, Inc.
t: +1 212 792 6357  x107
Skype: MikeAtBugLabs

buglabs.net/health


                                             33

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Bug Labs Health Web

  • 1. Bug Labs + Health Rapid, low-cost development buglabs.net/health
  • 2. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 2
  • 3. About • Soho - New York City headquarters – 18 employees – Venture backed • 1st open, modular electronics platform • Best of CES 2008 - Emerging Tech • Shipping since March 2008 • Fortune 500 client list 3
  • 4. Mission • Allow enterprise system developers and software engineers to explore new hardware innovations and markets more efficiently. –“Get to market twice as fast at half the cost.” • Long Tail of Electronics 4
  • 5. Long Tail of Electronics Untapped Potential Today's CE – a few devices for the millions - Cellphones - MP3 players - LCD TVs - DVDs - PDAs New Markets – millions of devices for the few - Vertical markets - Personalized, networked devices $171B $171B + 5
  • 6. Long Tail of Electronics Telemedicine Disease Management Drug compliance Wellness/Prevention Energy Security Media Telemetry Energy Media Utilities Retail/CPG Logistics Industrial Health Care Home Auto M2M CRM ERP SCM Hundreds more... 6
  • 7. The Need Easy to understand + + GPS Wireless RFID Reader “I want a simple wireless, GPS-enabled RFID reader.” 7
  • 8. The Prototype Hard to make 8
  • 9. Industry Standard $1 Million One Year One Prototype 9
  • 10. BUG Development Method Prototype Pilot/Limited Deployment Full Production Off-the-Shelf Semi-Custom Fully Custom Modular Hardware Deeper Integration Integrated Device 1 month 2 months 4-6 months 10
  • 11. BUG Platform Advantage Early/Rapid Feedback and Iteration “Get to market twice as fast at half the cost.” 11
  • 12. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 12
  • 14. Case 1: Wearable Sensors Monitor, record and analyze vital signs 14
  • 15. Case 2: Biometric Monitoring Real-time, remote healthcare diagnostics 3G Wireless-Enabled Portable Blood Sugar Level Weight Heart Rate Blood Pressure Oxygen Level Left: A remote healthcare diagnostics service can pull remote patient data on demand over the web. 15
  • 16. Case 3: System Integration Integrate devices and systems with BUG middleware Blood Pressure Foot BUG Weight Glucose 16 Level
  • 17. Case 4: Custom Services We can help you realize your vision Real-world examples: • Analog Devices • BUGsense has gyroscope, microphone array, accelerometer & inclinometer • JLM Innovation • BUGnose detects volatile organic compounds, methane, carbon monoxide • Pitney Bowes 17 • BUGsecure is a custom-built hardware-based encryption module
  • 18. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 18
  • 19. BUG Platform Purpose Bring innovative, high quality electronic devices to market quickly and economically. Phase I Phase II Phase III Phase IV Prototype Produce Deploy Distribute Seamless path Certified hardware + Services + Air Time + Distribution Options 19
  • 21. BUG Platform Value Vertically Integrated Development 1. Configure / Build Hardware 2. Write Software Application 3. Integrate with Web/Internet 100% Customized Solutions 21
  • 22. BUG 2.0 Certified OMAP-based 3G/4G devices
  • 23. BUGmodules Physical Interface Extensions • Full-color, touchscreen LCD • 2MP Camera • GPS • Motion detector/Accelerometer • von Hippel module (build your own) • Audio • 3G cell/data modem - CDMA & GSM • 802.15.4 modem • RFID scanner • BUGnose - atmospheric gas sensors • BUGsense - temp, RH/BP, digital compass, proximity, light • BUGsecure - hardware-based, cryptographic security engine 23
  • 24. Future Development • microBUG –Much smaller and cheaper –Seamless integration into BUG system –Potentially use existing OSH design • E.g. - Marvell SheevaPlug • BUGsecure base –Integrated PB chipset –Secure boot 24 Confidential
  • 25. BUG Software Application Layer Angstrom Industry-Standard OpenJDK Linux Eclipse SDK 25
  • 26. BUG Software Application Layer :: SDK • Industry-standard Eclipse software development environment • Integrates BUG hardware, software and BUGnet community • Drag & drop application sharing and BUG configuration • BUGnet window displays top picks for connected BUG config 26
  • 27. BUG Cloud Services Network Layer :: Web services interface for H/W http://138.169.10.1/service/GPS/Location http://138.169.10.1/service/motion http://138.169.10.1/service/camera/picture Seamless integration with SOA 27
  • 28. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 28
  • 29. What if... ...wireless hardware development were as easy as application development? 29
  • 31. Agile Hardware Development Gadget Developer Program ™ The fastest path from prototype to deployment. 1. Prototype 2. Produce 3. Deploy Develop your device using the Quickly move to pilot and full Deploy your new gadget to a pre-certified prototyping toolset production using integrated variety of vehicles and soldiers and the wealth of technical Gadget Development and quickly and economically resources in the Gadget Deployment Platform Development Center 31
  • 32. Benefits • Take advantage of new model – Prototype and pilot new capabilities easily, quickly and affordably – Frictionless path from prototype to pilot to deployment • Leverage BUG support channels – Thousands of innovators in BUG ecosystem worldwide – Value-added BUG development and support services available • Low cost, low risk, high potential – Rapid iteration encourages experimentation & provides feedback – Open-source means no IP hassles or technology lock-ins • Our interests are aligned – Bug Labsʼs success hinges on YOUR success 32
  • 33. Thank You! Michael de Senna Director of Sales and Business Development Bug Labs, Inc. t: +1 212 792 6357  x107 Skype: MikeAtBugLabs buglabs.net/health 33