How to Build a Sustainable Content Marketing Program
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The document discusses effective marketing strategies for businesses, particularly emphasizing the importance of content marketing and social marketing. It highlights the need for creating a sustainable content marketing program that leverages internal expertise and sets attainable goals. By broadcasting their knowledge through blogs and social media, companies can enhance customer loyalty and differentiate themselves from competitors.
How to Build a Sustainable Content Marketing Program
- 1. Marketing Strategies for Businesses Content Marketing: How to Build a Sustainable Model
- 2. Resource Recognition • “The greatest waste … is failure to use the abilities of people…to learn about their frustrations and about the contributions that they are eager to make.” Out of the Crisis - W. Edwards Deming Copyright - 2 Ten, LLC 2
- 3. Social Marketing Short Course • Your company is successful – The fact that you’re still standing says a lot about your expertise, tenacity, and business savvy • Social marketing makes those differentiating qualities apparent – and available - to your customers Copyright - 2 Ten, LLC 3
- 4. Social Marketing Short Course • Value-adding qualities differentiate you from competitors – They sell inexpensive widgets – You offer crafted products that save time and money Copyright - 2 Ten, LLC 4
- 5. Social Marketing Short Course • In the brick and mortar world, clients come to your business to learn – Your insights & knowledge support informed decisions Copyright - 2 Ten, LLC 5
- 6. Open & Available 24/7/365 • Blogs and other social media platforms broadcast your expertise – All day…every day – Increased precision, expanded reach Copyright - 2 Ten, LLC 6
- 7. Creating a Sustainable Content Marketing Program • Blogs can be like pre-Internet print newsletters – Many die because they are under- resourced Copyright - 2 Ten, LLC 7
- 8. Creating a Sustainable Content Marketing Program • A dead blog repels search engines – If content isn’t “fresh”, search engines seek other sources Copyright - 2 Ten, LLC 8
- 9. Look Inward: Thou Art the Expert • Before you commit to a blog, identify your internal experts – Look carefully…without organizational bias • Example = logistics staff have insights that production staff may not Copyright - 2 Ten, LLC 9
- 10. Look Inward: Thou Art the Expert • Work with your experts to discern their skills, insights, and interests • Agree upon a calendar of blog topics • Provide support as needed • Use the activity to strengthen working relationships Copyright - 2 Ten, LLC 10
- 11. Look Inward: Thou Art the Expert • Focus on mutually beneficial objectives: – Increased customer loyalty – Stronger revenue stream Copyright - 2 Ten, LLC 11
- 12. The Secret to Success? Attainable Goals • 200 words is better than zero words • Once a week is better than once a year Copyright - 2 Ten, LLC – a veteran-owned business
- 13. Partner With the Experts at 2 Ten • Twenty years of marketing, sales and professional writing experience – Clinical research, healthcare, and scientific consulting industries • Original, creative content – Blogs, press releases, collateral, white papers, surveys Copyright - 2 Ten, LLC
- 14. 2 Ten, LLC Professional Marketing Services Jared Byer Principal, 2 Ten, LLC jared@2tenllc.com 913.980.0028 @2tenllc www.2tenllc.com 2 Ten, LLC is a veteran-owned business Copyright - 2 Ten, LLC