SlideShare a Scribd company logo
Buildengagement,
not websites:
PartTwo(theExecution)
StephenLandau/@stlandau&@substance/PartTwo
StephenLandau/@stlandau&@substance/PartTwo
Strategy:
Whatyouwanttodo.
StephenLandau/@stlandau&@substance/PartTwo
Tactics:
Whatyouneedtodoto
accomplishyourstrategy.
StephenLandau/@stlandau&@substance/PartTwo
How will we
know if we’re
successful?
StephenLandau/@stlandau&@substance/PartTwo
Four
examples.
StephenLandau/@stlandau&@substance/PartTwo
Oregon
Coast Visitors
Association
visittheoreoncoast.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“the People’s Coast”
translated into an
interactive experience?
StephenLandau/@stlandau&@substance/PartTwo
Photos from Flickr...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Stories from the
People’s Coast...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Before redesign:
aboutoneminuteonsite
StephenLandau/@stlandau&@substance/PartTwo
After redesign:
aboutsixminutesonsite
StephenLandau/@stlandau&@substance/PartTwo
1,900 photos
132 stories
StephenLandau/@stlandau&@substance/PartTwo
Oregon Bounty
bounty.traveloregon.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“the flavors of Oregon”
translated into an
interactive experience?
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Video submissions for
the Oregon Bounty
Cuisinternship contest...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
RSS feeds from other
blogs and sites...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
140 videos
10,500+ views
StephenLandau/@stlandau&@substance/PartTwo
I Am a Trail
Blazers Fan
iamatrailblazersfan.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“why I’m a fan” translated
into an interactive
experience?
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Building engagement,
not just a website.
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
“I’m a fan of...”
fan statements.
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Starting 5...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Fan Points...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Going to the games...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Photos and video...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Ride Oregon
rideoregonride.com
StephenLandau/@stlandau&@substance/PartTwo
How is the concept of
“celebrate the ride”
translated into an
interactive experience?
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Ride and event
submissions...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Sharing information...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Photo submissions...
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
Build Engagement, Not Websites: Part Two (the Execution)
690+ rides and
events submitted
700+ registered
users
StephenLandau/@stlandau&@substance/PartTwo
Build Engagement, Not Websites: Part Two (the Execution)
Be where the
people are.
StephenLandau/@stlandau&@substance/PartTwo
Don’t simply talk
to people, interact
with people.
StephenLandau/@stlandau&@substance/PartTwo
Buildengagement,
not websites.
StephenLandau/@stlandau&@substance/PartTwo

More Related Content

PDF
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...
PPTX
SOCIAL TV, REALLY?
DOCX
P&g8
PPTX
A series of provocative statements (and all the dragons that await therein)
PDF
Micronaut, Dragon-Slayer (Spring/boot) or just another framework [GeeCON Krak...
PPTX
Child Soldiers Presentation
PPT
Twitter Intro
PPT
Twitter And Health Care
Lightning Talk #2: Sustaining Transformation in Government Agencies by Gerry ...
SOCIAL TV, REALLY?
P&g8
A series of provocative statements (and all the dragons that await therein)
Micronaut, Dragon-Slayer (Spring/boot) or just another framework [GeeCON Krak...
Child Soldiers Presentation
Twitter Intro
Twitter And Health Care

What's hot (15)

PPTX
Forms of Energy Visual Quiz, Physical Science Lesson PowerPoint
KEY
Types of social media.
PPT
Election & Foreign Policy
PPTX
States of Matter Visual Quiz / Challenge, Physical Science Lesson PowerPoint
PPT
Cancer Research Funding
PDF
About TIKTOK
PDF
About Tiktok
PPT
Are we ready for openness?
PPTX
2015.12.15 Orford Presentation - CEC
PPTX
Top 7 Productivity and Tech Style Apps and Services for Women
PPT
Bill of rights MW09
PPT
Conversations Connect People and Content
PPT
Free Running: Avoiding Obstacles in Product Development
PPTX
Mass Extinction Events, Earth Science Lesson PowerPoint, Geologic Events
PPT
Social Media for Nonprofits
Forms of Energy Visual Quiz, Physical Science Lesson PowerPoint
Types of social media.
Election & Foreign Policy
States of Matter Visual Quiz / Challenge, Physical Science Lesson PowerPoint
Cancer Research Funding
About TIKTOK
About Tiktok
Are we ready for openness?
2015.12.15 Orford Presentation - CEC
Top 7 Productivity and Tech Style Apps and Services for Women
Bill of rights MW09
Conversations Connect People and Content
Free Running: Avoiding Obstacles in Product Development
Mass Extinction Events, Earth Science Lesson PowerPoint, Geologic Events
Social Media for Nonprofits
Ad

Recently uploaded (20)

PDF
Coleção Nature .
PPTX
Presentation - MindfulHeal Digital Ayurveda GTM & Marketing Plan.pptx
PDF
Future Retail Disruption Trends and Observations
PDF
UNIT 2 - 5 DISTRIBUTION IN RURAL MARKETS.pdf
PDF
How a Travel Company Can Implement Content Marketing
DOCX
AL-ahly Sabbour un official strategic plan.docx
PPTX
Assignment 2 Task 1 - How Consumers Use Technology and Its Impact on Their Lives
PDF
Unit 1 -2 THE 4 As of RURAL MARKETING MIX.pdf
DOCX
marketing plan starville............docx
PPTX
Ipsos+Protocols+Playbook+V1.2+(DEC2024)+final+IntClientUseOnly.pptx
PPTX
hnk joint business plan for_Rooftop_Plan
PDF
EVOLUTION OF RURAL MARKETING IN INDIAN CIVILIZATION
PPTX
Your score increases as you pick a category, fill out a long description and ...
PPTX
Mastering eCommerce SEO: Strategies to Boost Traffic and Maximize Conversions
PDF
RC 14001 Certification: Enhancing ISO 14001 with EHS & Security Standards
PDF
Wondershare Filmora Crack Free Download 2025
PDF
Proven AI Visibility: From SEO Strategy To GEO Tactics
PPTX
Ranking a Webpage with SEO (And Tracking It with the Right Attribution Type a...
PPTX
Amazon - STRATEGIC.......................pptx
PDF
Prove and Prioritize Profitability in Every Marketing Campaign - Zach Sherrod...
Coleção Nature .
Presentation - MindfulHeal Digital Ayurveda GTM & Marketing Plan.pptx
Future Retail Disruption Trends and Observations
UNIT 2 - 5 DISTRIBUTION IN RURAL MARKETS.pdf
How a Travel Company Can Implement Content Marketing
AL-ahly Sabbour un official strategic plan.docx
Assignment 2 Task 1 - How Consumers Use Technology and Its Impact on Their Lives
Unit 1 -2 THE 4 As of RURAL MARKETING MIX.pdf
marketing plan starville............docx
Ipsos+Protocols+Playbook+V1.2+(DEC2024)+final+IntClientUseOnly.pptx
hnk joint business plan for_Rooftop_Plan
EVOLUTION OF RURAL MARKETING IN INDIAN CIVILIZATION
Your score increases as you pick a category, fill out a long description and ...
Mastering eCommerce SEO: Strategies to Boost Traffic and Maximize Conversions
RC 14001 Certification: Enhancing ISO 14001 with EHS & Security Standards
Wondershare Filmora Crack Free Download 2025
Proven AI Visibility: From SEO Strategy To GEO Tactics
Ranking a Webpage with SEO (And Tracking It with the Right Attribution Type a...
Amazon - STRATEGIC.......................pptx
Prove and Prioritize Profitability in Every Marketing Campaign - Zach Sherrod...
Ad

Build Engagement, Not Websites: Part Two (the Execution)