Building A Collaborative Innovation Playbook - Greg Satell
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The document discusses building a collaborative innovation playbook with Greg Satell, who is an expert in helping organizations address business challenges through strategic innovation planning. It outlines key priorities such as identifying problems, classifying markets, leveraging platforms, and transforming business models in the context of agribusiness. The final takeaways emphasize the importance of preparation and problem identification over merely adopting great ideas.
Building A Collaborative Innovation Playbook - Greg Satell
- 1. Building a Collaborative Innovation Playbook With Greg Satell
- 2. About the Conference 6 Education-packed sessions
- 3. About Greg Satell Greg Satell Greg Satell is a popular writer, speaker and innovation advisor, whose work has appeared in Harvard Business Review, Forbes, Fast Company, Inc. and other A-list publications. Greg helps organizations grow by identifying the right strategies for the right problems and overcome disruptive threats to their business and their industry. He applies rigorous frameworks, identifies strategic resources and works with enterprises to build an innovation playbook to tackle the challenges of the future. You can find Greg's blog at DigitalTonto.com and on Twitter @DigitalTonto. His first book, Mapping Innovation: A Playbook For Navigating A Disruptive Age will be published by McGraw-Hill in May, 2017.
- 4. 4 How Long Does It Take To Go From Discovery To Impact?
- 5. 5 The “Next Big Thing” Is Usually 29 Years Old
- 7. Penicillin made available to consumers 1945
- 9. 9But the impact didn’t begin un<l the late 1990’s
- 10. Charlie Benne6
- 11. Turing Machine
- 15. 15 We Need To Go Beyond Strategic Planning And Learn How To Do Innovation Planning
- 16. 16
- 17. 17 1. Identify Problems, Disruptions and Opportunities
- 18. Agribusiness
- 21. 3 Horizons - Agribusiness Markets Exis<ng Market currently served Exis<ng Market not served New Market Capabili=es Exis<ng Capabili<es already deployed Exis<ng Capabili<es not yet deployed New Capabili<es 21 Big Data/IoT Skills Shortage Ver=cal Farming Genomic Products Climate Change
- 22. Opera<onal Checklist Innova=on Priority Technical Specifica=on Job Descrip=on Defined Undefined Defined Undefined Big Data/ IOT Ver=cal Farming Skills Shortage Genomic Products Climate Change X X X X X X X X X X
- 23. 23 3. Map The Innova<on Space
- 26. Innova<on Matrix Strategy Classifica<on Problem Defini<on Well Defined Not Well Defined Well Defined Breakthrough Innova=on Sustaining Innova=on Disrup=ve Innova=on Basic Research Domain Defini<on Experiment Explore Experiment Execute Devote Resources And Manage Process Not Well Defined
- 27. Innova<on Matrix Strategy Classifica<on Problem Defini<on Well Defined Not Well Defined Well Defined Breakthrough Innova=on Sustaining Innova=on Disrup=ve Innova=on Basic Research Domain Defini<on Experiment Explore Experiment Execute Iterate Problem Spaces Iterate Solution Spaces Not Well Defined
- 28. Innova<on Matrix Strategy Classifica<on Problem Defini<on Well Defined Not Well Defined Well Defined Breakthrough Innova=on Sustaining Innova=on Disrup=ve Innova=on Basic Research Domain Defini<on Experiment Explore Experiment Execute Not Well Defined Probe New Spaces Build New Connections
- 29. Innova<on Matrix Strategy Designa<on Problem Defini<on Well Defined Not Well Defined Well Defined Not Well Defined Breakthrough Innova=on Sustaining Innova=on Disrup=ve Innova=on Basic Research Skunk Works Partnerships Open Innova<on PlaZorms Research Divisions Academic Partnership Consor<a Journals & Conferences Roadmapping R&D Labs Design thinking Acquisi<ons VC Model Innova<on Labs 15% / 20% Rule Lean LaunchPad Domain Defini<on
- 30. 30 4. Leverage PlaSorms To Access Ecosystems of Talent, Tech and Info
- 31. Leveraging PlaSorms Innova=on Opportuni=es Talent Technology Informa=on Big Data/IoT Elance, TopTal AWS, Azure, Bluemix Data.gov. Dept. of Agriculture Skills Shortage Elance, TopTal Ver<cal Farming MIT Open Agriculture Ini<a<ve Genomic Products CRISPR Congress Climate Change Data.gov
- 32. 32 5. Transform Business Models
- 33. Business Model Transforma<on Present Business Model Op=on 1 Op=on 2 Create Value Deliver Value Capture Value 33 Growing & Distribu<ng Agriculture Products Logis<cs opera<ons + Distributors Gross Margins
- 34. Business Model Transforma<on Present Business Model Op=on 1 Op=on 2 Create Value Deliver Value Capture Value 34 Growing & Distribu<ng Agriculture Products Logis<cs opera<ons + Distributors Gross Margins Growing & Distribu<ng Chemical Products Logis<cs opera<ons + Manufacturers Gross Margins
- 35. Gain Creators Pain Relievers Pains Gains Products & Services Customer Job(s) Value Proposition Customer Segment copyright: Strategyzer AG The makers of Business Model Generation and Strategyzer The Value Proposition Canvas strategyzer.com
- 36. The Business Model Canvas Revenue Streams Channels Customer SegmentsValue PropositionsKey ActivitiesKey Partners Key Resources Cost Structure Customer Relationships Designed by: Date: Version:Designed for: designed by: Business Model Foundry AG The makers of Business Model Generation and Strategyzer This work is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported License. To view a copy of this license, visit: http://creativecommons.org/licenses/by-sa/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? is your business more Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) Value Driven (focused on value creation, premium value proposition) sample characteristics Fixed Costs (salaries, rents, utilities) Variable costs Economies of scale Economies of scope Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? channel phases 1. Awareness How do we raise awareness about our company’s products and services? 2. Evaluation How do we help customers evaluate our organization’s Value Proposition? 3. Purchase How do we allow customers to purchase specific products and services? 4. Delivery How do we deliver a Value Proposition to customers? 5. After sales How do we provide post-purchase customer support? For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? For whom are we creating value? Who are our most important customers? Mass Market Niche Market Segmented Diversified Multi-sided Platform What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? examples Personal assistance Dedicated Personal Assistance Self-Service Automated Services Communities Co-creation What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? catergories Production Problem Solving Platform/Network What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? types of resources Physical Intellectual (brand patents, copyrights, data) Human Financial Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquairing from partners? Which Key Activities do partners perform? motivations for partnerships Optimization and economy Reduction of risk and uncertainty Acquisition of particular resources and activities What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? characteristics Newness Performance Customization “Getting the Job Done” Design Brand/Status Price Cost Reduction Risk Reduction Accessibility Convenience/Usability types Asset sale Usage fee Subscription Fees Lending/Renting/Leasing Licensing Brokerage fees Advertising fixed pricing List Price Product feature dependent Customer segment dependent Volume dependent dynamic pricing Negotiation (bargaining) Yield Management Real-time-Market strategyzer.com
- 37. 37 6. Design An Innova<on Playbook
- 39. Resource Worksheet Channel Technology Talent Informa=on/Data Internal HR Sensor Data Customer Vendor AWS, Azure, Bluemix Developer Training Geospa<al Data Partner Open Hadoop/Spark Data.gov, USDA 39 Innova<on Priority Big Data/Internet of Things
- 41. Innova<on Playbook Capabili=es Markets Organiza=onal Structures Business Models Horizon 1 Data Science App Development Tech Recruitment Horizon 2 Chemical Products Developer Training Industrial Sales Team Chemical Alterna<ves Horizon 3 Climate Science Sustainable Agriculture 41
- 43. It’s More Important To Prepare Than Adapt
- 44. Be An Explorer Not An Oracle
- 45. You Don’t Need A Great Idea You Need A Good Problem
- 47. 47 Q&A
- 48. 48 Don't Miss the Next Session!