The document discusses building an MLM team by focusing on acquiring retail customers rather than recruiting distributors. It notes that customer acquisition has lower attrition than recruiting distributors. Building a base of 100-200 happy customers who regularly reorder can be more profitable than recruiting distributors that often quit within 90 days. The author challenges the reader to acquire at least 10 retail customers in the next 90 days to become profitable and keep adding new customers each month.