Building a solid Growth Strategy
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The document discusses building a solid growth strategy. It covers setting growth goals like targeting 30 sales per month. It also discusses drafting the marketing funnel, considering options like a LinkedIn ads funnel. Finally, it discusses planning the growth roadmap, prioritizing experiments and keeping weekly performance reviews to eat, sleep, and grow. The overall goal is to help Monday Rocks scale their software sales through an inbound marketing approach.
Building a solid Growth Strategy
- 2. BUILDING A SOLID GROWTH STRATEGY Growth marketing strategy Setting the right growth goals Drafting the marketing funnel Planning a growth roadmap Growth strategy – Q&A
- 3. Ben Sufiani
- 4. Ben Sufiani • Founder since 2008 • Growth Marketer • Host of Pirate Skills • Working and living with Growth Marketing since 12 years now
- 6. Get people through the customer journey Acquisition Activation Retention Referral Revenue
- 8. The app for successful teamwork www.monday.rocks
- 9. MONDAY.ROCKS Case • B2B • Consulting & Software • High customer lifetime value • Targeting HR & team leaders • Aspiring to strengthen sales through inbound marketing
- 10. The six aspects of Growth Marketing Roadmap Content Funnel Analytics Traffic Conversion
- 11. Set a challenging growth goal
- 12. Craft a resonating message for audience
- 13. Build a funnel that generates leads
- 14. Measure each step in your user journey
- 16. Optimize your user journey step by step
- 18. BUILDING A SOLID GROWTH STRATEGY Growth marketing strategy Setting the right growth goals Drafting the marketing funnel Planning a growth roadmap Growth strategy – Q&A
- 20. Focus on consulting or software? www.monday.rocks
- 21. Let’s focus on scaling the software side www.monday.rocks
- 22. What’s the biggest bottle neck right now? • Traffic? – 1000 visitors / month • Leads? – Some organic • Sales? – A few via consulting • Revenue? – Maybe 2k / month • Return on Investment? – ?!
- 23. 30 SALES / MONTH 3000 € starting budget ROAS 125 % 3 months 勞
- 24. 60 SALES / MONTH ROAS 175 % 6 months 勞
- 25. BUILDING A SOLID GROWTH STRATEGY Growth marketing strategy Setting the right growth goals Drafting the marketing funnel Planning a growth roadmap Growth strategy – Q&A
- 27. What’s the ideal starter funnel? www.monday.rocks
- 28. How about a LinkedIn Ads Funnel? • 3000€ Ads • 600 Visitors • 50 Leads • 8 Sales • 4000€ Cash 133% ROAS Ads Visitors Leads Sales Revenue
- 29. How about LinkedIn networking? • 2500 Contacts • 500 Connects • 250 Messages, 50 Chats • 8 Sales • 4000€ Cash LinkedIn Search Connections Chats Sales Revenue
- 30. Think about your options in terms of … • Traffic Sources • Lead Magnets • Landing Pages • CRM + Emails • Sales Process
- 31. Consider your best traffic sources • LinkedIn • Team Profiles • Company Page • Ads • Google Ads • Content Marketing • SEO, Partnerships, Events
- 32. Lead magnets that help your audience • Try app for free • Team architecture poster • Free team consulting call • Webinar
- 33. Landing Pages
- 34. Nuture your leads www CRM + Emails
- 35. Convert leads into loyal customers • Complete Online Checkout • One-time VS Subscription • Only through sales calls • Pricing
- 36. BUILDING A SOLID GROWTH STRATEGY Growth marketing strategy Setting the right growth goals Drafting the marketing funnel Planning a growth roadmap Growth strategy – Q&A
- 38. How can we get results asap? www.monday.rocks
- 39. Define your priorities • Now • Lead Magnet #1 • Retargeting Campaigns • Basic Prospecting Campaigns • Basic Analytics Setup • Later • Content Marketing & SEO • Emails Sequences • Advanced Prospecting Campaigns
- 40. Let’s start building up paid acquisition • 3000€ Ads • 600 Visitors • 50 Leads • 8 Sales • 4000€ Cash 133% ROAS Ads Visitors Leads Sales Revenue
- 41. Put all ideas on your Growth Board get.pirateskills.com/ growthmanagement
- 42. Prioritize experiments • Impact on the goal • Confidence that it works • Ease to launch it
- 43. Keep improving speed and quality of insights
- 44. Make a simple weekly performance review W4 W5 … W12 Ad spent € 913 € 1127 € … 2456 € CPC € 5,32 € 4,84 € … 4,32 € CTR % 1,7 % 1,5 % … 2,1 % Visitors 137 186 … 455 Leads / Visitor % 7,5 % 8,6 % … 10,3 % Lead 10 16 … 47 Cost / Lead € 89 € 70 € … 52 € Sales 1 2 … 7 Cost / Sales € 913 € 564 € … 351 € Revenue € 500 € 1000 € … 3500 € ROAS % 54,8 % 88,7 % … 142,5 %
- 45. Eat, Sleep, Grow, Repeat, … Roadmap Content Funnel Analytics Traffic Conversion
- 46. BUILDING A SOLID GROWTH STRATEGY Growth marketing strategy Setting the right growth goals Drafting the marketing funnel Planning a growth roadmap Growth strategy – Q&A