Building an Employee Value Proposition
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The document discusses the importance of employee engagement and the shift in power dynamics from employers to employees. It emphasizes the need for companies to build a compelling employee value proposition (EVP) to attract and retain talent, which includes understanding employee needs and aligning with organizational objectives. Additionally, it outlines a four-step process for creating an effective EVP grounded in truth and relevant insights.
Building an Employee Value Proposition
- 1. © Glassdoor, Inc. 2016 Employer Brand @ Glassdoor 2016
- 3. © Glassdoor, Inc. 2016 “The balance of power has shifted from employer to employee, forcing business leaders to learn how to build an organization that engages employees as sensitive, passionate, creative contributors.” Josh Bersin Principal, Founder Bersin by Deloitte
- 4. © Glassdoor, Inc. 2016 Defining an Engaged Employee Emotional Commitment Connection to Your Mission Passion and Pride in Their Work Personal-Investment in Business Success Opinion of Senior Leadership Sense of Ownership
- 5. © Glassdoor, Inc. 2016 Beat the Competition with Engaged Employees Glassdoor’s “Best Places to Work” list outperformed the S&P by 122% Chamberlain, Andrew (2015). “Does Company Culture Pay Off? Analyzing Stock Performance of ‘Best Places to Work’ Companies,” online at glassdoor.com/research/. Lowest rated companies underperform S&P by 29.5%
- 6. © Glassdoor, Inc. 2016 Source: Glassdoor Economic Research, 2015 Drivers of Employee Satisfaction Salary is NOT the main driver of satisfaction
- 7. © Glassdoor, Inc. 2016 Source: Glassdoor Economic Research, 2015 Drivers of Employee Satisfaction Culture, opportunities and leadership matter most
- 8. © Glassdoor, Inc. 2016 Your Employee Value Proposition is the How
- 9. © Glassdoor, Inc. 2016 445K Companies 54K Free Accounts 3K Advertisers Source: Glassdoor Internal Data, Q3 2015, Products Services Sponsorships Partnerships Brand z Events Development People Benefits Employer Brand Physical environment Values Recognition Apps Website Events Traditional BrandEmployer Brand EVP
- 10. © Glassdoor, Inc. 2016 Mutual Prosperity
- 11. © Glassdoor, Inc. 2016 Let’s Build Ourselves an EVP
- 12. © Glassdoor, Inc. 2016 4 Simple Steps = Your Objective! 1. Gather data 2. Mine for insights 3. Understand the competition 4. Understand your organization A great EVP is believable, relevant and grounded in truth
- 13. © Glassdoor, Inc. 2016 Step 1: Gather Data 1. Performance data 2. Employee satisfaction surveys 3. Glassdoor analysis 4. Social media audit
- 14. © Glassdoor, Inc. 2016 Step 2: Mine for Insights 1. Identify and organize themes 2. Align against strategic initiatives 3. Focus groups
- 15. © Glassdoor, Inc. 2016 Step 3. Understand the Competition 1. New employee surveys 2. Glassdoor reviews 3. Messaging a. Careersite b. Job descriptions c. Glassdoor d. Social Media
- 16. © Glassdoor, Inc. 2016 Step 4. Understand your Organization 1. Align insights with strategic initiatives 2. Align insights with values 3. Know behaviors you want to drive 4. Reverse engineering is OK
- 17. © Glassdoor, Inc. 2016 The Hard Part - K.I.S.S. 1. Solve for the objective 2. Get a rough draft that’s “in the zone” 3. Put it into visuals - a slide deck is a good place to begin 4. No wrong way to roll it out: a. Town Hall b. Engagement campaign c. Messaging d. Slides
- 18. © Glassdoor, Inc. 2016 1 9 IS IT? DOES IT? ✓ Attractive Appeal to prospective top talent? ✓ Credible Reflect the employee experience? ✓ Authentic Align with Leadership? ✓ Differentiated Stand out from competition? ✓ Aspirational Take you where you’re going? The EVP Checklist
- 20. © Glassdoor, Inc. 2016 EVP at Work
- 21. © Glassdoor, Inc. 2016 Tips for Success 1. Each organization is different 2. Align with strategic initiatives 3. Perfect is the enemy of good
- 23. © Glassdoor, Inc. 2016 Begins with a Compelling EVP 2 4 Employer Brand is the identity of a company as an Employer. Employer Branding is the process that facilitates the company’s ability to attract, recruit and retain the right talent.
- 24. © Glassdoor, Inc. 2016 2 5 Employee Value Proposition (EVP) The employment deal that defines what an employer expects from employees and what it provides in return. EVP = The Deal