Building applications for the users - Ariadna - AgileBcn Dec 29th 2011
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The document outlines an "inception deck" process for quickly designing solutions that matter. It describes breaking attendees into cross-functional teams and having them rapidly generate personas, prioritize features, create user journeys, and develop an elevator pitch for a mobile app to help tourists in Barcelona explore the local area. The teams then presented their initial ideas and the document reflects on what was achieved, including validating assumptions, scoping the initial problem, and creating a shared vision in a low-risk, iterative way within the time-boxed session.
![Elevator Pitch
For [target user/customer] who wants to
[motivation, need, desire], the [product name]
is a [market category] that
[key benefit, compelling reason to buy] by [USP]
different from [competitors]](https://image.slidesharecdn.com/agilebcnhowtodesignstuffthatmattersfa1-120102013909-phpapp01/85/Building-applications-for-the-users-Ariadna-AgileBcn-Dec-29th-2011-16-320.jpg)
![Elevator Pitch - En poques paraules
Per a [client/usuari ideal] que vol
[motivació, necessitat, desig], el/la [nom del producte]
és un [categoria del producte/mercat] que
[benefici clau] mitjançant
[diferenciació principal, proposta de venta única]
a diferència de [competència]](https://image.slidesharecdn.com/agilebcnhowtodesignstuffthatmattersfa1-120102013909-phpapp01/85/Building-applications-for-the-users-Ariadna-AgileBcn-Dec-29th-2011-17-320.jpg)
Building applications for the users - Ariadna - AgileBcn Dec 29th 2011
- 1. How to design stuff that matters fast 1st half of Inception Deck Ariadna Font Llitjós @quicola
- 2. Inception Deck 1. Why are we here? 2. Scoping list 3. Design the box 4. Elevator pitch 5. Meet your neighbors 6. Show your solution 7. What keeps you up at night? 8. Size it up 9. What's going to give? 10. What's it going to take?
- 3. Inception Deck 1. Why are we here? 2. Target users 3. Scoping list Today's session 4. Design the box 5. Elevator pitch 6. Meet your neighbors 7. Show your solution 8. What keeps you up at night? 9. Size it up 10. What's going to give? 11. What's it going to take?
- 4. Eewei Chen's session at #Agile2011 Adrian Smith Jonathan Rasmusson aka
- 5. Name things you can do in 90 minutes?
- 7. Anyone in #ALE12 want to join me for a short and slow 30-45 minutes run? Will be at Sagrada Landed in Barcelona for Familia in 15 mins #ALE12. Do people have a plan for tonight? Where is the best brewed coffee nearby? Raw Bean? Mill Creek Roasters? Must be dark, not acidic. Two n00bs @ #ALE12. Where is everyone hanging out tonight? Somewhere walking distance from Poble Nou? twitter
- 8. Agilistas who arrive in a foreign town away from home, have limited knowledge about where to go and what they can do locally...
- 9. The challenge Design a mobile app to help people new to Barcelona and Catalonia explore all that the area has to offer from a local's perspective.
- 10. Rules ● Be positive! ● No right and wrong ● Work as a team, share responsibilities ● Challenge the status quo ● User needs vs Business needs ● Focus and keep moving forward (clock is ticking!) ● Have fun! ● GO!
- 11. Form Teams Design, dev, test, business, other Tip: get a good mix & form cross functional teams 3 min Tips: Talk to each other, you are the target audience, delegate tasks (don't all work on the same thing at once), you can go back, redo and add things. Work fast. Do just enough and move on! Relax and have fun
- 12. Who am I? Complete empathy maps. Fill in the various sections creating a persona for the person you are building the app for. Tips: interview each other, think about the tourists too. "See" = motivation (e.g. find a specific item) "Do" = features (e.g. search) 10 min
- 13. What do I want to do? (what are the features?) Generate, group and prioritize features (story mapping) Tips: most important user needs with max business value, 20/80 rule. Dot vote to prioritize - ask would 'you' use it? 10 min
- 14. Can I use it? User Journeys, sketch, paper prototype Tips: "Guerrilla" concept test with each other, me and other attendees to validate assumptions and interactions 25 min
- 15. Why should I use it? Elevator pitch Tips: a cool brand name and pitch helps match unique selling proposition (USP) to strongest user motivation, needs, desires, gaps 10 min
- 16. Elevator Pitch For [target user/customer] who wants to [motivation, need, desire], the [product name] is a [market category] that [key benefit, compelling reason to buy] by [USP] different from [competitors]
- 17. Elevator Pitch - En poques paraules Per a [client/usuari ideal] que vol [motivació, necessitat, desig], el/la [nom del producte] és un [categoria del producte/mercat] que [benefici clau] mitjançant [diferenciació principal, proposta de venta única] a diferència de [competència]
- 18. Presentations prep & present Tips: Tell a good story. Role play? Sell your product and brand. Back it up with research and validation. 20 min
- 19. Next? More ideation Usability test Higher fidelity HTML prototype Graphic design Write stories Estimate Prioritize (BV, UV, ROI) Create roadmap fro MVP Deliver it!
- 20. What did we achieve? Was it agile enough? Roles and Responsabilities Collaborative & inclusive Challenge the status quo Time boxed and rapid Iterative and feedback driven User needs matched to business value Shared common vision Prioritized features "testable" lo-fi prototype Presented ideas Initial project scope Less time to think too much Solved problem quickly Low risk Ok to fail, just fail forwards! Fun?
- 21. Inception Deck 1. Why are we here? 2. Scoping list 3. Design the box 4. Elevator pitch 5. Meet your neighbors 6. Show your solution 7. What keeps you up at night? 8. Size it up 9. What's going to give? 10. What's it going to take?
- 22. Inception Deck 1. Why are we here? 2. Target users 3. Scoping list Today's session 4. Design the box 5. Elevator pitch 6. Meet your neighbors 7. Show your solution 8. What keeps you up at night? 9. Size it up 10. What's going to give? 11. What's it going to take?
- 23. Inception Deck 1. Why are we here? 2. Target users Who am I? / Persona 3. Scoping list What do I want to do? 4. Design the box Can I use it? 5. Elevator pitch Elevator Pitch 6. Meet your neighbors 7. Show your solution 8. What keeps you up at night? 9. Size it up 10. What's going to give? 11. What's it going to take?
- 24. Inception Deck 1. Why are we here? 2. Target users 3. Scoping list 4. Design the box 5. Elevator pitch 6. Meet your neighbors - project community 7. Show your solution - technical architecture 8. What keeps you up at night? - important risks 9. Size it up (3, 6, 9 months?) 10. What's going to give? - tradeoff sliders 11. What's it going to take? - time & cost
- 25. Thanks! @quicola ariadneta@gmail.com