Building Blog Readership
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The document provides tips for building blog readership as a real estate agent or broker. It recommends linking to other blogs liberally, commenting on non-real estate blogs to diversify and add to conversations, and participating in blog carnivals. It also stresses the importance of search engine optimization, including writing for readers rather than search engines and using relevant keywords and titles.
Building Blog Readership
- 1. Building Blog Readership Jay Thompson PhoenixRealEstateGuy .com 480-235-4447
- 2. Introduction My name is Jay, and I have a blogging problem… Designated Broker, Thompson’s Realty Blogs I write or contribute to: Phoenix Real Estate Guy Agent Genius Geek Estate Blog HomeGain Corporate Blog NAR Wisdom Arizona Real Estate Blogging Network Owner, RealtyTechHelp .com
- 3. Attracting Readership Fundamentals Link out – liberally!! Fight the “but they will leave my site” urge. Think outside the real estate box. Don’t just link to “A-list” blogs. They are typically very nice guys, but simply can’t link back to everyone. Read these posts: “ Linkation , Linkation , Linkation ” by Dustin Luther “ No Readers, No Comments, My Blog Must Suck ” by Jay Thompson
- 4. Attracting Readership Fundamentals Comment on other blogs Not just real estate blogs – diversify! Leave your blog URL in the comment sign in, not the comment itself! Add to the conversation Don’t spam, ever. (no advertising, no additional links unless it is very pertinent to comment) Subscribe to comments (if available – and add comment subscription to your blog if it’s not!) WP Plugin
- 5. Attracting Readership Fundamentals Participate in Blog Carnivals Carnival of Real Estate (CoRE) Consumer Focused Carnival of Real Estate There are hundreds of Blog Carnivals Host a Blog Carnival CoRE host waiting length is lengthy. But hosts do drop out (often at last minute). It’s a ton of work.
- 6. SEO 101 Search Engines will likely be your #1 source of traffic: Google will likely be your #1 Search Engine
- 7. SEO 101 For the love of Pete, write for your readers, NOT the search engines! “ If you write it, they will come” Google is smart. Don’t overstuff “key words” – You don’t need to say “Phoenix real estate” 15 times in one post. Post titles are important. But vary them for readability. Limit “H1” tags on a page – this is typically your post titles. Some say only 1, I use 5 posts on home page. I’ve seen 30 – this is bad. All in One SEO Pack plugin – allows you to add descriptions to each post. Not index archives. Limit tags and categories. Watch “tag bloat”. Good SEO 101 Sources: Bloggers Guide to SEO Online Real Estate Marketing Guide
- 9. A Few Good Blogs Phoenix Real Estate Guy: http://www.PhoenixRealEstateGuy.com Phoenix Real Estate Home (Brokerage Group Blog): http://PhoenixRealEstateHome.com Agent Genius: http://AgentGenius.com AZ Mortgage Guru: http://www.AZMortgageGuru.com CopyBlogger: http://copyblogger.com/ The Butterworth Group: http://www.butterhomes.com/blog/ ProBlogger: http://www.problogger.net/ Future of Real Estate Marketing: http://www.futureofrealestatemarketing.com/ Inman News: http://www.Inman.com & Inman Blog Network http://www.inman.com/blog-network Internet Real Estate Success: http://internetrealestatesuccess.com/ A single property “blogsite”: http://TatumAndShea.com