Building Communities for Online News
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The document discusses how news organizations can build online communities to engage readers as print subscriptions decline. It recommends providing robust user profiles and contributions, moderating content fairly without strict rules, and using metrics to highlight popular discussions. Building a community can help publications grow their online audience and find new revenue sources in the digital space.
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Building Communities for Online News
- 1. Building Online Communities Matthew Haughey
- 2. Everything is moving online, newspaper subscriptions fall
- 3. Writers, editors, and organizations need to adapt
- 5. This doesn’t seem right .
- 6. Give readers community features and they’ll flock
- 7. Follow these steps to build a successful community
- 9. Newspapers are a fixture in the physical community
- 10. … but not in the online world
- 11. Small towns: easy to be the sole source of online info
- 12. Large towns: name recognition
- 13. Web communities get traffic
- 15. More traffic: more readers, and more revenue possibilities
- 16. Digg, reddit, gothamist, blogs
- 17. Users expect interactivity online
- 18. News doesn’t have to be one-way
- 21. How to build it?
- 23. Incorporate into existing logins
- 24. Don’t do this.
- 25. Personality in member profiles
- 28. Have writers interact as well
- 29. Elevate members to writers & photographers
- 30. Embrace the web
- 32. No barriers to reading
- 34. Open the archives, perm. URLs
- 36. How do you maintain it?
- 38. Online moderator: full-time job
- 40. Emotions out of decisions
- 43. Deal with troublemakers quickly
- 44. Metrics help run a community
- 45. Flagging spreads the work out
- 46. Favorites/voting for the good
- 47. Case Studies
- 53. What’s stopping your organization from building a community of readers?
- 54. Everything is moving online, newspaper subscriptions fall
- 55. Add community features and grow your online audience
- 56. A collaborative news site can please readers and create revenue
Editor's Notes
- #2: Hi, I want to give a high level overview of building a community. I’m from the future. A future where newspaper sites are a major source of visibility, use, and revenue, mostly through reader participation. Another thing I want to talk about today is the difference between comments and community. They are quite different. I want to talk about building real communities and what that requires.