Building Email List
- 1. Step-By-Step Guide To Building Your Email List created by asant media (http://asantmedia.com)
- 2. Table Of Contents Benefits Of An Email List 2 1. Email Management Software 3 2. Draft Up Ideas 5 3. Turn List Into ATM Machine 6 4. Publicize Your List 8 5. Don’t Deviate From The Path 10 Resources 11 Copyright 2009 ASANT Media, LLC. To contact please use form at http://asantmedia.com 1 | Step‐By‐Step Guide To Building Your Email List
- 3. Benefits Of An Email List When it comes to making money online most people usually think of starting a blog or some type of website. While it is obviously a reasonable option, running and building an efficient email list can actually be a much more rewarding and profitable stream than running a blog. Pros and Cons of Managing an Email List Pros Cons Highly Targeted Users Virtually No SEO Benefits Instantly Reach Followers Lack of Social Interaction Low Maintenance Easy Activity Tracking High Rate of Return As you can see the pros easily outweigh the cons. Imagine having a list of users that actually opt-ed in and actually wants to see what you have to say. That sounds like a high conversion rate to me. The following will give you a step-by-step guide on how to start setting up your own email list… 2 | Step‐By‐Step Guide To Building Your Email List
- 4. 1. Email Management Software Just like you have to pay web hosting for a website or blog, you need to find an “email host” for your email management. If you take anything from this guide remember this: DO NOT CHOOSE A FREE EMAIL MANAGEMENT SERVICE! I say this from experience… I decided to start with a free email management system. I soon quickly grew the subscriber base to 100 people. I realized the need for auto- responders (we will cover later), which most free systems do not have. Once I switched to a premium service, I was required to get all 100 people to opt-in again. My list went from 100 to 25, and I was required to build it up again. Contrary to what you may think there are actually laws that prohibit spamming. Because of this, you are not allowed to simply add an email address to your list. What does this mean? If you want to transfer your email list from a free to paid management system, then you will have to get all your subscribers to opt-in again. From experience, I can tell you the “re-opt-in” rate is very low. 3 | Step‐By‐Step Guide To Building Your Email List
- 5. However, once you long into your premium service, you will quickly realize the vast amount of tools and metrics you are able to utilize. There are a few good email managers out there, but the most popular and my favorite is Aweber. I personally use Aweber, and have not looked back since. 4 | Step‐By‐Step Guide To Building Your Email List
- 6. 2. Draft Up Ideas What will your list be about? How will you manage it? What content will you be pushing? What products will you be promoting? How often will you send out emails? Will subscribers sign up for free or do they need to pay? Just like blogs, newsletter can be run basically the same way. You post quality articles and insightful information, and then you throw in some affiliate links or even push your own products. Do some quick research, and see what related products or services are out there to promote. Check my recommended list for links and quality affiliate programs. 5 | Step‐By‐Step Guide To Building Your Email List
- 7. 3. Turn List Into ATM Machine I’m sure you are familiar with the general tactic of simply sending out messages every so-often, so we will not really focus on this. Instead, there is another way to run a mailing list, creating a course. Quickly go back to auto-responders… Auto-responders are automated, pre-drafted emails that are sent out based on your parameters. For example, you may elect to send out an email right after a person subscribes to your list. You might want to welcome them, thank them, give them some links, or whatever, but it is all done automatically. With services like Aweber, you are able to take auto-responders to the next level by drafting up an unlimited amount of sequenced emails. A good example of this is a course. Maybe you want to create a course that will teach some body how to lose weight within 30 days. You can do this by simply pre- drafting some auto-responders, set how many days you want each one to be sent out after that other, and let it all run automatically. 6 | Step‐By‐Step Guide To Building Your Email List
- 8. By throwing in some affiliate links and recommending them to certain places, you can truly create AUTOMATED INCOME! Is that not what we all want? Remember everything you promote should be high quality and add value to the subscriber. Otherwise you will lose them as a subscriber all together. 7 | Step‐By‐Step Guide To Building Your Email List
- 9. 4. Publicize Your List Having a list is all good and great, but how do you get people to sign up? There are really too many ways to cover in this little guide, but I will go over the most popular and efficient methods. 1. Create A Blog – While there are successful lists that lack a blog, there are also many blog and successful newsletter combinations. After all, if your subscribers feel like they know you, then that can only lead to higher conversion rates. If you have a popular blog, then perhaps consider making it a premium newsletter. Take my free course, if you are interested in starting your own blog. 2. Squeeze Page – Very simply squeeze pages are a one page website with the sole purpose of promoting and getting the visitor to sign up for your list. These are very simple to set-up and can be VERY effective. You can find free templates from Mammoth Creatives. 3. Bribe Them – We all love free stuff, so why not offer something free. You will see this done with almost every mailing list. For my stock market newsletter, I give away a free guide on how to open up your first stock brokerage account. It is a simple PDF, 8 | Step‐By‐Step Guide To Building Your Email List
- 10. and an auto-responder I have set up sends the eBook to the subscriber as soon as they confirm. 4. Throw Competitions – Make signing up for your newsletter or course a rule to entering the contest. Sure, they can always unsubscribe, but if you are list is good enough, then it is more likely they will stay. 9 | Step‐By‐Step Guide To Building Your Email List
- 11. 5. Don’t Deviate From The Path There are basically 2 big errors people make when running an email list… 1. Spam their subscribers with offers and other non-quality content. 2. Let the list become in active. Whatever format, time, or any other settings you choose, do not deviate from the path. If you only send out emails every other week, then do not suddenly start sending out emails every other day. If the topic of your list is how to lose weight, then do not start sending emails about working from home. Stay true to the list, and the list will make money for you… 10 | Step‐By‐Step Guide To Building Your Email List
- 12. Resources There were a couple links and resources shared in this guide. They have all been listed below for your convenience. • ASANT Media – creator of guide • Aweber – email manager I use • Mammoth Creatives – squeeze page templates • Recommended Affiliate List - find products to promote • Site Starter – free course on how to start your own website 11 | Step‐By‐Step Guide To Building Your Email List