Building Event Engagement Through Live Streaming
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Linda Adams discusses the importance of live streaming for event engagement, highlighting its role in building audiences and enhancing the attendee experience. She emphasizes that video improves communication and lead generation, showcasing examples of successful live stream events. Strategies for effective live streaming before, during, and after events are provided, emphasizing audience engagement and sponsor collaboration.
Building Event Engagement Through Live Streaming
- 1. Linda Adams Marketing and Sales Manager @linda_runner50 @EviaEvents Building Event Engagement Through Live Streaming
- 2. Today’s Agenda Why is video so important? Why live video for events? How to effectively Live Stream: Build an audience before the event Provide an engaging digital experience during the event Record and use the content afterward Use your budget wisely.
- 4. Companies use video…a lot! 98% SAY IMPROVES communication TRAINS employees better and faster 98% SAY EMPOWERS employees to share knowledge 97% SAY INCREASES lead generation 96% SAY
- 5. 71% of people report watching more video for work this year than last year (up from 63% in 2016) Nearly 93% of them reported that their company uses video for multiple use cases People use video…a lot!
- 6. o empowering employees to share knowledge o making executives more relatable and personable o connecting geographically dispersed employees o celebrating corporate culture o smoothing the onboarding process for new employees o increasing brand awareness and lead generation Video is
- 7. WHYLive Stream at Events
- 8. Live streaming sessions and keynotes will cannibalize my live event attendance. Common objection
- 9. Live streaming is a great way to expand the event (and your brand) beyond the room. Fact In 2015, Salesforce’s Dreamforce Conference reached 75x the number of people who attended in person via video. With 160,000 registered attendees, that means they reached 12 million individuals via video
- 10. Fact 30% of people who watch a livestream session from an event will attend that same event the next year.
- 11. HOWDo We Do It?
- 12. BEFORE What To Do Your Event
- 13. Who are you trying to reach? Which content will have the biggest impact on this audience? Build your Digital Strategy
- 14. Live Stream or On Demand?
- 15. Promote the digital event Drive users to pre-register for the live stream Drive engagement through digital ads and social media. Use Facebook Live for a Q&A leading up to the event Get the word out!
- 16. Too much information Just the right amount Create low barriers of entry
- 18. What To Do DURING The Event
- 19. Plan for your Digital Audience too SOUND CONTENT SPONSORS CAMERAS LIGHTING PR MARKETIN G SPEAKERS PHOTOGRAPHY DESIGN MOBILE EVENT PLANNER S MUSIC NETWORKS LIVE ATTENDEES ELECTRICAL PARTIESVENUE FOOD CLIENTS CIT Y TRANSPORTATION MERCH LOCALS POST PRODUCTION DIGITA L VENUE ONLINE ATTENDEES LIVE STREAM CONTENT CAPTURE LIVE EVENT DIGITAL ATTENDEE S
- 20. Provide pre-keynote entertainment Have a 30 minute pre-show, with an emcee or host, exclusive to your online viewers. Content could include: o Behind-the-scenes interview with speaker(s) o Conference preview (what’s to come) o “Man on the street” interviews o :30 sponsor video ads o Fun facts about the hosting city
- 21. Be more innovative with cameras and content With the use of more cameras, angles change and the viewer stays engaged with the content. Interspersing slides with the speaker is also a way to create more interest when viewing content. Filling the screen with speaker and content in a 2/3 ratio.
- 22. Schedule rebroadcasts for global viewers
- 23. Create more accessibility Schedule and host virtual watch parties around the world. Enhance the overflow experience. Integrate the onsite event app to enhance the user experience with live streaming. Live closed captioning online.
- 24. Create engagement during the event Moderated chat to take questions from the online audience Social sharing and hashtags allowing viewers to submit questions Interactive polls for in-room and virtual audiences
- 25. Feed data to your attendees Enable clickable links on the stream player at takes the viewer to more info on the session topic, product, etc. Allow multi-window player (controllable by the viewer) where they can engage in chat and view social media feeds. Give them a variety of live analytic widgets to post on their dashboard such as: o how many viewers are watching o where they are watching from o how long are they watching o what are they watching o how they are reacting
- 26. Partner with your sponsors Give your sponsors their own voice where they can post their experiences and stories. Offer your sponsors video production services to create :30 ads that play in between session breaks. If applicable, invite your sponsors host viewing parties around the globe. Provide opportunities to sponsor content
- 27. SPONSORSHIP EXAMPLE: Logo bug on video content Brought to you by
- 28. This livestream was made possible by… SPONSORSHIP EXAMPLE: Still slate or video at intro
- 29. AFTER The Event What To Do
- 30. Don’t lose the momentum It is vital to keep your viewers engaged after the event, so continue to keep them in the loop and up-to-date in between conferences. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 180,000 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 Page Loads 0 10,000 20,000 30,000 40,000 50,000 60,000 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49 52 55 58 61 64 67 70 73 76 79 82 85 88 Unique Visits
- 31. A good piece of content should be repurposed 8 ways o Edit for content marketing o Rebroadcast and offer on-demand o Monetize the content o Convey info through an infographic o Sizzle reel o Teaser video for your next event o Embed in a blog Use your content
- 32. Create Your Community Through Content.