Building Insights: The Power of Mixed Methods Research
- 1. BUILDING INSIGHTS: UNLOCKING THE POWER OF MIXED METHODS RESEARCH By Kolawole Akinjide Aramide Merging Quantitative and Qualitative Approaches for Deeper Understanding
- 2. WHY MIXED METHODS? Mixed Methods Research integrates both qualitative and quantitative data to offer a fuller, richer understanding of research problems. This approach bridges the gap between the numerical insights and the human experience.
- 3. WHAT IS MIXED METHODS RESEARCH? Mixed Methods Research combines both qualitative and quantitative research techniques, approaches, concepts, or language into a single study. Key Components: Qualitative: Understanding depth and context. Quantitative: Understanding scale and generalisability.
- 4. CORE DESIGNS • Explanatory Sequential Design: Collecting quantitative data first, followed by qualitative data to explain results. • Exploratory Sequential Design: Qualitative data collection first, followed by quantitative to test initial findings. • Convergent Design: Collecting qualitative and quantitative data separately, then merging them to compare results.
- 5. PRACTICAL ILLUSTRATION – COMBINING TWO LENSES Scenario: Imagine you're studying the impact of a new teaching method. Quantitative: Surveys with students to gather performance scores. Qualitative: In-depth interviews with students and teachers to explore feelings, opinions, and insights on the method. QUANTITATIVE QUALITATIVE
- 6. Advantages of Mixed Methods Research • Provides a fuller, more nuanced understanding. • Helps cross-validate and corroborate data. • Offers flexibility to explore complex research questions. • Bridges the gap between statistics and human stories. • Statistical rigor • Generalizabilit y • Objectivity • Measurable data • Replicability • In-depth understanding • Contextual insight • Subjectivity • Rich descriptions • Flexibility in data collection • Insight generation • Informing decision- making • Reliability Quantitativ e Qualitativ e
- 7. PRACTICAL EXAMPLE: HEALTHCARE STUDY A study on patient satisfaction with telemedicine during a pandemic Quantitative: Surveying 1,000 patients on satisfaction levels. Qualitative: Conducting interviews with 20 patients about their experiences. Outcome: Data on both numerical satisfaction rates and personal patient experiences.
- 8. HOW TO CONDUCT MIXED METHODS RESEARCH? 1. Define your research problem: Identify questions that benefit from both methods. 2. Design your study: Choose a mixed methods design (e.g., convergent or sequential). 3. Collect data: Ensure that both quantitative and qualitative data are collected effectively. 4. Analyze data: Use appropriate methods for each data type (e.g., statistical analysis for quantitative; thematic analysis for qualitative). 5. Integrate findings: Compare and synthesize results for a comprehensive understanding. Step-by-Step Guide:
- 9. CONSIDERATIONS AND CHALLENGES Time and resource-intensive. Requires expertise in both qualitative and quantitative methods. Integrating findings can be complex.
- 10. DATA COLLECTION AND ANALYSIS TOOLS Surveys and Questionnaires: For quantitative data collection. Interviews and Focus Groups: For qualitative insights. Software: NVivo for qualitative analysis, SPSS for quantitative. Tools:
- 11. REAL-WORLD IMPACT OF MIXED METHODS RESEARCH Educational Research: Improving classroom teaching by understanding both test scores and student perceptions. Public Health: Studying vaccination uptake by collecting statistics on rates and conducting interviews on barriers to access. Case Study 1: Case Study 2:
- 12. UNLOCKING THE POWER OF MIXED METHODS • Combines the strengths of qualitative and quantitative research. • Offers richer, more comprehensive insights. • Facilitates deeper understanding and practical solutions.
- 13. BUILDING INSIGHTS THROUGH MIXED METHODS Mixed Methods Research allows us to see the whole picture—bringing together the rigor of numbers and the depth of human experience. It’s not just about answers but understanding.
- 15. QUESTIONS