Building Meaningful Customer Relationships Using Hover to Win More Business
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The document discusses how using visual assets like Hover, a tool that creates 3D models from smartphone photos, can help contractors build meaningful customer relationships and win more business. Hover transforms photos into fully measured, customizable 3D models so contractors can provide accurate measurements and design options to homeowners. Testimonials from contractors note that Hover increases close rates and average revenue per job by helping homeowners visualize renovations. The document encourages contractors to get a complimentary marketing consultation from Surefire Local to learn how Hover and other tools can boost their business.
Building Meaningful Customer Relationships Using Hover to Win More Business
- 1. Building Meaningful Customer Relationships Using Hover to Win More Business marketing@surefirelocal.com 05/11/17
- 2. ABOUT US The Surefire Local Marketing Cloud ● Simple & complete operating system that “just works” ● Unified “best of breed” essential tools in one place ● Perspective/ROI with reporting on leads & sales ● Choice to pick & choose services via the Marketplace ● Support with personalized account services support SurefireLocal.com 2 OUR CLIENTS
- 3. SurefireLocal.com 3 Today’s Speakers Dena Nejad Director of Marketing Jeff White VP, Client Services
- 4. Agenda ● Understand today’s homeowner journey & their expectations ● How visual assets such as project photos can drive quicker decision making ● Establish credibility using the latest in technology during in-home consultations SurefireLocal.com 4
- 5. Sales process has gone online SurefireLocal.com 5 ● Submit contact forms ● Chat live via online chat ● Look up your business on review sites and social media ● Click to call features on mobile websites
- 6. Homeowner expectations SurefireLocal.com 6 Want to see as close to possible what the final product will look like before buying in They research online and form an opinion about your business far before they consider calling you
- 7. Visual content wins SurefireLocal.com 7 People want to see what they’re getting for their money
- 8. Start with the basics SurefireLocal.com 8 Share project photos on your website, online directories, and social media
- 9. Then there are tools like Hover SurefireLocal.com 9
- 10. MODERN TECHNOLOGY 1 0 HOVER transforms smartphone photos of any home into a fully measured, customizable 3D model so contractors can save time, gain a competitive edge and win more business.
- 11. The scope will depend on whether you select ‘ROOF-ONLY’ or ‘COMPLETE’ measurements in the app: Roof-Only measurements include: - Square footage, pitch and key line segments for the full roof and by each roof facet ACCURATE MEASUREMENTS 1 1 HOVER’s measurements are accurate (within +/- 5%) and reliable to quote any job Complete measurements include: - Everything in Roof-Only - Square footage measurements for siding, windows, doors, brick, stone, trim, and all other material types - Specific line segments for corners, soffit, fascia and more
- 12. 1 2 Interactive 3D measurements accessible in the mobile app and online Printable PDF measurements, including all the measurements mentioned on the previous slide, can be handy on the job site ACCURATE MEASUREMENTS
- 13. CUSTOMIZABLE 3D MODEL 1 3 Create the perfect home, and show homeowners what different products and colors will look like on an interactive 3D model Design new roofs, siding, soffits, trims, fascias, shutters and windows within seconds HOVER design features take out the guesswork by showing you exactly what your next project will look like
- 14. 1 4 • Largest asset they own • Homeowners are visual • They want transparency • Technology is key WHY IS THIS IMPORTANT?
- 15. TESTIMONIALS 1 5 “As a sales tool, HOVER is critically important. The ability to show our clients a visual rendering of their home with different roofing and siding choices really helps and eases the decision making process.” Gary Kearns Kearns Brothers Sales & Marketing Manager “HOVER shows a level of professionalism that sets us apart from our competition. It helps to show that we are not just a Pete in the pickup.” Paul Trautman Timberland Exteriors Owner
- 16. SUCCESS METRICS 1 6 Higher Close Rates: close rates increase by 10-15% Increased Average Revenue per Job: contractors are selling more premium grade products and cross selling other upgrades Decrease Estimating & Material List Build Time: contractors have shaved an hour on average from both of these processes Increased # of Estimates Per Day: average exterior contractor can expect to run an additional 1-2 leads per day
- 17. Get a Complimentary Digital Marketing Consult Call (888) 804-8685 Email marketing@surefirelocal.com SurefireLocal.com 17