Building team’s social sales skills with LinkedIn
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The document outlines strategies for enhancing a team's social selling skills using LinkedIn, emphasizing the importance of setting goals, training, and effective management. It highlights that social selling can lead to a 31% improvement in sales quota attainment and suggests various training resources and management support for success. The presentation was created by Caroline Pelcat and Flora Gilmé, based on insights from Kurt Shaver.
Building team’s social sales skills with LinkedIn
- 1. Building your team’s social sales skills with LinkedIn From a presentation of Kurt Shaver
- 2. LinkedIn, a professional social network It helps finding a job… … but not only… LinkedIn is a huge database: 300 millions business professionals “31% greater team attainment of the quota with social selling techniques” (Aberdeen Group)
- 3. Building team social skills In 3 steps, according to Kurt Shader: - get goals - train your team - manage
- 4. I- Goals (1) -Connections, intros, posts -Social influence
- 5. -Appointments Main goal to reach: -Increasing sales I- Goals (2)
- 6. II- Training You have to be active on LinkedIn. You need: knowledge and discipline.
- 7. II- LinkedIn Training -Build a profile -Have a network -Listen to your contacts -Engage them, share content
- 8. II- Training options Who for training your team ? Where to find the budget ? -Marketing intern/social media wiz -Self-funded by rep -Socially savvy top rep -HR career development funds -Internal sales training -MDF funds for resellers -Traditional sales training company -Roll up assn or dealers -Social selling specialist -From others budgets
- 9. The Role of Sales Management in Social Selling Success: -Help the sales-persons in their effort to position the company as an industry and thought leader -defines how to utilize existing content resources the best and create the right new content -ensures the follow-up and evaluates the efficacy III- Sales Management
- 10. PPT Presentation made by: Caroline Pelcat and Flora Gilmé for Hieroglifs International Credit : Kurt Shaver on Brighttalk.com Thank you!