Building your optimization dream team
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Guido Jansen, a CXO specialist with 10 years of experience, discusses building an optimization team. He notes that people and process are crucial and that teams should start with roles like UX researcher, UI designer, and frontend developer at Level 2. As teams mature to Levels 3 to 5, they need additional roles such as data analyst, behavioral analyst, and team managers. Jansen emphasizes empowering self-sufficiency through training and establishing an executive sponsor to support the full optimization cycle.
Building your optimization dream team
- 1. Building your Optimization Dream Team TEAM GROWTH Guido Jansen CXO Specialist #T3CON19 17-10-2019
- 2. Why am I standing here? • Psychologist, 10 years experience working as conversion optimization specialist • 5 years experience in building distributed optimization teams (client-side) • Because I like open source platforms and Ronald asked nicely :) PS: I do things with Magento Twitter: @guido Web: gui.do
- 4. Questions!
- 8. people team: you’re listening to it :) culture: 3:10pm @ Engine room
- 9. Building optimization teams Where do we start? What (fancy) tools do we need? How do we grow(th hack)? How do we prioritize tests? Who's going to do this... ...and what skills do they need?
- 10. People & Process are Crucial to your continued success
- 11. DIgital Maturity
- 18. Remember: These are not separate stages, it’s a continuum
- 27. Team Roles & Skills
- 28. Level 1: The lone nut • NO CRO job title • Really enthusiastic about the possibilities
- 29. Level 2 • UX / behavioral data researcher • UI / UX designer • Frontend developer
- 30. Level 3 • Traffic • Content specialist • QA tester
- 31. Level 4 • Data analyst • Data specialist • Behavioral analyst
- 32. Level 5 • Multiple teams > Team manager(s) • Experienced lead strategist • Data visualization specialist • Statistician
- 35. LEVEL 2+ THE EXECUTIVE SPONSOR AKA SHIT UMBRELLA
- 45. Action comes from culture
- 46. Empowering self-sufficiency “We teach you how to fish”
- 47. We have skills in-house to support full CXO cycle ● CXO specialist & coach ● Analysts ● UX Research ● UX Design ● Frontend development ● Strategists
- 48. Join the Vaimo CXO community Your team will have access to a closed-off community of Vaimo’s CXO specialists and other CXO clients where we share our experience, help eachother out and get inspired by what others are doing. You also get access to the Vaimo CXO Academy with... ● Workshops ● Webinars ● Video on demand
- 49. Agency support we’re platform agnostic :)
- 50. OUR SERVICES Strategy & Consulting ● Analysis, Optimization, Strategy & Business Development UX & Solution Design ● Prototyping, User Interface & Visual Design Development ● Web, PIM, Modules, Integrations & Apps Managed Services ● Cloud Hosting, Security & Support
- 51. YEARS OF OMNICHANNEL EXPERIENCE DIGITAL COMMERCE CLIENTS CERTIFIED DEVELOPERS SWEDEN DENMARK NORWAY FINLAND UNITED KINGDOM BENELUX UAE JAPANSOUTH AFRICA ESTONIAUSA UKRAINE 10+ 450+ 150+ Gold Partner Platinum Partner Community Partner
- 52. Questions?
- 54. Like podcasts? English (e)Commerce in Europe Dutch Conversion / Customer Experience optimization
- 56. Building your Optimization Dream Team TEAM GROWTH Guido Jansen CXO Specialist #T3CON19 17-10-2019