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“BUILT ENVIRONMENT FUTURES”
 Sustainability, Responsibility and Leadership




                  John S Ratcliffe
                    Visiting Professor

                   University of Salford




                        Salford
                       April 2011
Built Environment Futures - Professor John Ratcliffe
Is this humanity’s last
         century – or a century
        that sets the world on a
            course towards a
        spectacular new future?

 A NEW MINDSET

“The problems of the world cannot possibly be solved by sceptics or cynics whose
horizons are limited by the obvious realities. We need men who can dream of things
that never were.” (John F. Kennedy)
“FLIGHT FOR THE 21ST CENTURY:
 „ICARUS‟ OR „THE PHOENIX‟ ”

                A Confluence of Powerful
                     Trends
                    Problems Seem Intractable
                    The Demographics of
                     Discord
                    The „New Players‟
                    Problems are Structural



“The unusual and the unknown make us either over confident or overly fearful”
                                                         (Gaius Julius Caesar)
“ICARUS” – PREVAILING PESSIMISM

 Population Growth
 Climate Change
 Food and Water
 Safety and Security
 Energy Deficit




       “If we don't change direction soon, we'll end up where we're going.”
                        (Irwin Corey)
“THE PHOENIX” – RATIONAL OPTIMISM

 Urban Prospect
 Developing Technology
 A New Economy
 The Natural Step
 New Nuclear




       “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity
       in every difficulty”                                               (Winston Churchill)
CREATING A NEW MINDSET
      Futures, Foresight and Scenarios


PAST HISTORIC

 PRESENT INDICATIVE

    FUTURE IMPERFECT
     Strategic foresight is having a view of what can be done
     by organisations today to positively influence the future.
SYSTEMS THINKING AND FUTURES

“The main difference that distinguishes the 21st century from those
that preceded it is the need to create a mindset that can tackle the
conscious design of large systems”




     “The empires of the future are the empires of the mind”
                                         (Winston Churchill)
CHANGING THE METAPHOR FOR ORGANISATIONS

 “From machines to complex adaptive systems”




    “It is not necessary to change. Survival is not mandatory.” (W. Edwards Deming)
„MECHANISTIC‟ Worldview (Occidental)

 Rationalism and empiricism
 Observations, measurement and logical
  analysis
 Residing within a lineal casual framework
 Machine, understood and measured by
  properties of parts
 Categories and hierarchies




        “In ecological terms it is anthropocentric within the human race seen as separate
        from and above nature …”
„Systematic‟ Worldview (Oriental)

 Holism and communalism
 Tools are intuition, participation &
  adaptability
 All residing within a cyclical causal
  framework
 World as an organisation, system with
  sub-systems
 Whole greater than sum of part




        “In an ecological terms it is eco-centric, with the human race as an inextricable part
        of the planetary system…”
FUNDAMENTAL SHIFTS

Discipline                                                      Adaptiveness
Planning                                                        Discovery
Hard Assets                                                     Knowledge
Structure                                                       Process
Controls                                                        Values
Inside-out                                                      Outside-in
Size                                                            Speed
Management                                                      Leadership


“The things which are seen are temporal; but the things which are not seen are
eternal.“                                         (II Corinthians 4.1:18)
FUTURES ORIENTED THINKING
“In the context of creating a better built environment, the use of futures
methods offers a rigorous, comprehensive and integrated approach
towards anticipating, planning and implementing sustainable urban
development, relying, as it does, more on intuition, participation and
adaptability than conventional strategic thinking and planning systems.”


                                           Emergence


                                           Frameworks
                  Multiple                               So
                                                &
                Perspectives                            What?
                                            Structure




  “Cheer up – the worst is yet to come!”
WHY FORESIGHT?

 Running a 21st century organisation
  more complex
 Need to understand driving forces of
  change
 Trends matter – weak signals count
 Anticipation and exploration prerequisite
 Rehearsing alternative futures




         “Knowing others is wisdom, knowing yourself is Enlightenment.”
                        (Lao Tzu)
WHAT IS FORESIGHT?

 Strategic foresight (SF) is having a view of
  what can be done by organisations today to
  positively influence the future.
 SF is the ability to create and maintain a high-
  quality, coherent and functional forward view,
  and to use the insights arising in
  organisationally useful ways.
 SF is about thinking, debating and shaping the
  future.




          “Being loved deeply by someone gives you strength, while loving someone deeply
          gives you courage.”                                                   (Lao Tzu)
FORESIGHT TEAMS CONTRIBUTION

 Anticipating emerging issues
 Identifying unintended
  consequences
 Getting a sense of the big picture
 Drawing on a wide range of
  information sources
 Involving all concerned




         “The words of truth are always paradoxical”
                          (Lao Tzu)
THE STRATEGIC FORESIGHT PROCESS

 Framing the Strategic Question(s)
 Scanning the Horizon
 Forecasting Alternative Futures
 Visioning A Preferred Future
 Planning Strategic Options
 Acting on an Agreed Agenda




       “He who does not trust enough, will not be trusted.”
                      (Lao Tzu)
PROSPECTIVE THROUGH SCENARIOS
                                                                                      High to Low Importance

                                Set the Strategic Question
                                                                                 Strategic
                                                                               Conversations
Divergence                    Identify the Driving Forces of                                             Causal Layered
                                         Change                                 Horizon Scanning            Analysis

                             Determine the Main Issues and                                            Delphi Survey
                                        Trends
                                                                                                  Cross-Impact
                                                                                                    Analysis
                             Clarify the Level of Impact and
                                  Degree of Uncertainty                            Prospective
                                                                                   Workshops
                                Establish Scenario Logics                                Clustering
Emergence
                                                                                    Polarising
                                Create Different Scenarios
                                                                                        Ranking
                                   Test Policy Options                                                Morphological
                                                                                                        Analysis
                                 Identify Turning Points                              Creative Writing

Convergence                        Produce Prospective                                       Wind Tunnel
                                                                                               Testing
                               Move to Strategic Planning                                         Gaming and
                                                                                                  Simulation




    “The future is that period of time in which our affairs prosper, our friends are true,
    and our happiness is assured” (Ambrose Bierce)
SCENARIO TYPOLOGY


 Evolutionary                                 Catastrophic                          Transformational

Conventional Worlds                               Barbarisation                        Great Transitions



Market      Policy                         Breakdown               Fortress          Eco -           New
Forces      Reform                                                  World         Communalism    Sustainability
                                                                                                  Paradigm



                                         Muddling Through


          “Show me someone who doesn't dream about the future and I'll show you
          someone who doesn't know where they are going”
SCENARIO LOGICS (TWICE THE SIZE)




  “When there is a great cry that something should be done, you can depend on it
  that something remarkably silly will be done”
GLOBAL OUTCOMES


           Global Outcomes




                                                                                    Outsights




“Imagination is more important than knowledge. For knowledge is limited to all we
now know and understand, while imagination embraces the entire world, and all
there ever will be to know and understand.”     (Albert Einstein)
WHAT ARE THE PROSPECTS?
                  “Can we go on like this?”


                             Meta-forces



                           Macro-forces



                            Micro-forces

“Reason is, and ought only to be the slave of the passions and can never pretend
to any other office than to serve and obey them” (David Hume, 1783)
THREE META-FORCES



 VALUES


 VISIONS


 VECTORS




“Unless the investment in children is made, all of humanity's most fundamental
long-term problems will remain fundamental long-term problems.” (UNICEF)
However, the history of modern societies suggest also something for our future….




                                                                                                Source: Datastream; Illustration: Allianz Global Investors Capital Market Analysis
                           Figure 1: Kondratieff cycles – long waves of prosperity.
                Rolling 10-year yield on the S&P 500 since 1814 till March 2009 (in %, p. a.)
VALUES

     The Transformation Towards
 A Sustainable Responsible Civilization




“All that is necessary for the triumph of evil is that good men do nothing.”
                                                                     (Edmund Burke)
Ecological footprint


Improving people‟s health and
well-being while respecting the




                                                                                          DOWN
limits of natural resources


                                                                    UP

Human Development
Index*
                                                                                                         Health &
                                                                                                         Well-being

                                 *HDI = life expectancy + education level + purchasing power



Source: WWF Living Planet Report 2006 "Report of the World Commission on Environment and Development."
THE GREAT GLOBAL VALUES DEBATE

 Millennium Development Goals
 Cultures Consequences
 Spiral Dynamics
 World Values Survey
 Interfaith Dialogue




        “Believe those who are seeking the truth; doubt those who find it” (André Gide )
CULTURAL VALUES MAP




“What we call basic truths are simply the ones we discover after all the others”
                                                                   (Albert Camus)
CHANGING ATTITUDES TOWARDS TIME




    “What we observe is not nature itself, but nature exposed to our method of
    questioning.” (Werner Heisenberg)
VISIONS
           “Twenty-first Century Enlightenment”

 Self-Aware Autonomy
 Empathetic Universalism
 Progress and Ethics
 The Social Aspiration Gap
 Signposts to 21st C. Enlightenment




       “Government is a badge of lost innocence… For were the impulses of conscience
       clear, uniform and irresistibly obeyed, man would need no other lawgiver”
                                                                         (Thomas Paine)
To a sustainable world in 2050




   From business-as-usual
To a sustainable world in 2050
            2050




   From business-as-usual
To a sustainable world in 2050




            TODAY
   From business-as-usual
VECTORS
      “An agent that acts as a carrier or transporter”
 Globalisation
 Urbanisation
 Environmentalism
 Internet
 Social Media
 Faith – Based Movements
 Terrorism
 Pandemics




             “The Internet is becoming the town square for the global village of tomorrow.”
                                                                                 (Bill Gates )
proGective -- Fabienne GOUX-BAUDIMENT©
GLOBAL RISKS LANDSCAPE 2011




“If economists could manage to get themselves thought of as humble, competent
people on a level with dentists, that would be splendid‟” (John Maynard Keynes)
RISKS INTERCONNECTION MAP 2011




 “Fundamentalism is a specter stalking the globe, but Islam is not its synonym”
 (Rana Kabbani)
RISKS IN FOCUS




Cross-cutting global risks: Economic disparity and global governance failures

        “These things will destroy the human race: politics without principle, progress
        without compassion, wealth without work, learning without silence, religion without
        fearlessness and worship without awareness.” (Anthony de Mello)
MACRO-FORCES
            THE FIVE CRUCIBLES OF CHANGE
1. The Great Rebalancing
2. Global Connectivity
3. Planetary Stewardship
4. The Productivity Imperative
5. The Market State




          “They must often change who would be constant in happiness or wisdom.”
                                                                         (Confucius)
1. THE GREAT REBALANCING

   The „depletion‟ of the West
   The power of „Sovereign Wealth‟
   A multi –polar world
   Vibrancy of emerging markets
   Managing multiple business models




           “Let a hundred flowers blossom, let a hundred schools of thought contend.”
                                                                            (Mao Tse-Tung)
2. GLOBAL CONNECTIVITY

   Every company a global company
   Your customer is „Tweeting‟
   Imagine the power of 4 billion minds
   Everything – not just everyone – is connected
   Expect a bumpy ride




           “All human beings are interconnected, one with all other elements in creation.”
                                                                             (Henry Reed)
3. PLANETARY STEWARDSHIP

       Interplay of 3 powerful forces
    -    growing demand
    -    constrained supply
    -    increased regulation

       Commodity prices will rise – and fall!
       Planning for different outcomes
       Resource productivity ˃ labour
        productivity
       Prepare for regulatory change


               “We do not inherit the earth from our ancestors, we borrow it from our children.”
                                                                 (Native American Proverb)
4. THE PRODUCTIVITY IMPERATIVE

   Emerging Markets vs. Developed Nations
   “Do it smarter” Rewards
   Maximise Returns from „Thinkers‟
   Reinvention of „Work‟
   Turning Free Goods into Gold




           “Anyone who believes that exponential growth can go on forever in a finite world is
           either a madman or an economist”               (Kenneth Boulding)
Give the people control and we will use it
Your worst customer is your best friend
Do what you do best – and link to the rest
Join a network. Be a platform. Think distributed
If you‟re not searchable you won‟t be found
Life is public – so is business
Your customers are your ad agency
Small is the new big. The mass market is dead
Middlemen are doomed. Free is a business model
There is an inverse relationship between control and trust
Trust the people. Listen. Be honest. Be transparent
Collaborate. Life is live. Answers are instantaneous
Encourage, enable and protect innovation.
Simplify, Simplify


                    DON‟T BE EVIL!
5. THE MARKET STATE

       Larger role for the state – not smaller
    -     Mitigate negative impacts of globalisation
    -     Regulation of financial architecture
    -     Multi- lateral consensus required
       Public Private Partnership – Beyond Procurement
       Selecting the Right Partners
       Companies Working Across Boundaries
       Vested Interests – Mutual Recognition




                   “For each of our actions there are only consequences.” (James Lovelock)
MICRO-FORCES (EMPIRICAL)
                     TEN CORPORATE IMPERATIVES
1.  Thinking creatively, strategically and systematically
2. Increasing „interdisciplinarity‟ and „intergenerationality‟
3. Fostering trust, responsibility and reputation
4. Exploring convergent technologies and divergent ideas
5. Mainstreaming the „Green Revolution‟
6. Deconstructing demographic destines
7. Managing knowledge and leading talent
8. Moving from an energy economy to an information economy
9. Engaging communities and behaving civically
10. Promoting authentic leadership in a futures orientated organisation




            “Capitalism is the astounding belief that the most wickedest of men will do the most
            wickedest of things for the greatest good for everyone” (John Maynard Keynes)
TEN TOP BUSINESS ATTRIBUTES

1.    Trustworthiness
2.    Brand Integrity
3.    Social Responsibility
4.    Diversity
5.    Foresight
6.    Vision
7.    Bravery
8.    Agility
9.    Adaptability
10.   Informed Intuition




                “Know yourself – be yourself – show yourself” (John Ratcliffe)
ELEVEN EU CITIES CHALLENGES

1. How to counter social/spatial segregation/polarisation?
   How to ensure social and functional mixity?
2. How to foster social inclusion and economic integration of
   disadvantaged groups, especially migrants?
3. How to ensure economic transitions? (entrepreneurial
   environment; local & social economy; knowledge/green
   economy; a viable manufacturing sector)?
4. How to manage and adapt to demographic changes (e.g.
   ageing/age imbalances; shrinking/ growing; in/out
   migration)?
5. How to maintain and attract a broad range of
   skills/competencies? How to stimulate job creation and
   availability?
ELEVEN EU CITIES CHALLENGES

6. How to achieve a sustainable mobility (pedestrian, bike,
   clean urban transport, car, new transport modes,
   accessibility)?
7. How to achieve greater energy efficiency and manage the
   transition towards a carbon-neutral city?
8. How to manage natural resources (water, waste, air, soil
   and land)?
9. How to ensure territorial cohesion and coherence? How
   to manage relationships between cities and their
   surroundings (hinterland; urban/peri-urban;
   metropolises)?
10. How to foster cities' attractiveness (e.g., education,
   culture, sports, creativity and cultural/industrial heritage;
   safety and security; public spaces and public services)
11. How to ensure financial sustainability?
TEN TRAVEL AND TOURISM CHALLENGES

1. Taking Responsibility
2. Evolving Destinations
3. Promoting Slow and Geo-Tourism
4. Travelling With a Purpose
5. Going Overland
6. Catering for the Burgeoning Middle-Classes
7. Satisfying the “Digital Natives”
8. Tackling the Technological Transformations
9. Attending the Lure of Eastern Promise
10. Ensuring Safety, Security and Sustainability
BUILT ENVIRONMENT FORESIGHT 2030

                                                                         PROPOSITUM:
                                                                      FIVE BIG QUESTIONS
                                                            How Will We Think?
                                                            Will We Behave Differently?
                                                            What About Real Estate?
                                                            Who Will Be Involved?
                                                            What Really Lies Ahead?



 “Imagination is more important than knowledge. For knowledge is limited to all we now know
 and understand, while imagination embraces the entire world, and all there ever will be to know
 and understand.”
                                                                                 (Albert Einstein)
PROPOSITUM: FIVE BIG QUESTIONS


        How Will We Think?
 Strategically
 Systematically
 Creatively
 Reflectively
 Intergenerationally


“Science investigates religion interprets. Science gives man knowledge which is
power religion gives man wisdom which is control.” (Martin Luther King, Jr.)
PROPOSITUM: FIVE BIG QUESTIONS


     Will We Behave Differently?
 With Values
 With Responsibility
 With Cross-Disciplinarity
 With Discretion
 With Foresight

“These things will destroy the human race: politics without principle, progress without compassion, wealth
without work, learning without silence, religion without fearlessness and worship without awareness.”
(Anthony de Mello)
PROPOSITUM: FIVE BIG QUESTIONS


     What About Real Estate?
 Qualitative not Quantitative
 Infrastructure and Civics
 A Service Industry
 A Two-Tier Sustainable
  Market
 Location and Mobility
“Just because everything is different doesn't mean anything has changed.”
(Irene Peter)
PROPOSITUM: FIVE BIG QUESTIONS


       Who Will Be Involved?
 The Professions
 Public Private Partnerships
 Regulators
 Communities
 Leaders

“The problems of the world cannot possibly be solved by sceptics or cynics whose horizons are limited by
the obvious realities. We need men who can dream of things that never were.” (John F. Kennedy)
PROPOSITUM: FIVE BIG QUESTIONS


      What Really Lies Ahead?
 Managing the Energy Deficit
 Defusing the Demographic
   Time-Bomb
 Exploiting Converging Technologies
 Mainstreaming Green Development
 Profiting from a Responsible and
  Sustainable Future


“We have it in our power to begin the world over again” (Thomas Paine)
TEN REAL ESTATE CHALLENGES

1.    Capturing the Infrastructure Opportunity
2.    Participating in Public Private Partnership
3.    Changing Locations
4.    Appreciating Market Divergence
5.    Exploring Second and Third Tier Cities
6.    Switching to Service and Function
7.    Boom in Health, Education & Leisure
8.    Embrace New Building Technology
9.    Emerging Markets May Be The Next Bubble
10.   Energy is the Key – Risk Management the Imperative



            “Imagine if capitalism collapsed as it did not allow prices to tell the ecological truth;
            just as socialism collapsed because it did not allow prices to tell the economic truth”
                                                                                (John Ratcliffe, 2008)
Built Environment Harmony


                                 Enlightened Leadership




                                      Strategic Foresight


“Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength;
mastering yourself is true power. If you realize that you have enough, you are truly rich.”
                                                                                   (Tao Te Ching)
NEW LEADERSHIP?




“Leadership is the capacity to translate vision into reality.” (Warren G Bennis)
SOME THOUGHTS ON LEADERSHIP

 Create a democracy of ideas
 Amplify the organisations imagination
 Dynamically reallocate resources
 Aggregate collective wisdom
 Minimise the drag of old mental models
 Give everyone the chance to take part




    “Governing a large country is like frying a small fish. You spoil it with too much poking.”
                                                                                    (Tao Te Ching)
“The wicked leader is he who the people
despise. The good leader is he who the
people revere. The great leader is he who
the people say, „We did it ourselves.‟”
                               ( Lao Tzu )

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Built Environment Futures - Professor John Ratcliffe

  • 1. “BUILT ENVIRONMENT FUTURES” Sustainability, Responsibility and Leadership John S Ratcliffe Visiting Professor University of Salford Salford April 2011
  • 3. Is this humanity’s last century – or a century that sets the world on a course towards a spectacular new future? A NEW MINDSET “The problems of the world cannot possibly be solved by sceptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were.” (John F. Kennedy)
  • 4. “FLIGHT FOR THE 21ST CENTURY: „ICARUS‟ OR „THE PHOENIX‟ ”  A Confluence of Powerful Trends  Problems Seem Intractable  The Demographics of Discord  The „New Players‟  Problems are Structural “The unusual and the unknown make us either over confident or overly fearful” (Gaius Julius Caesar)
  • 5. “ICARUS” – PREVAILING PESSIMISM  Population Growth  Climate Change  Food and Water  Safety and Security  Energy Deficit “If we don't change direction soon, we'll end up where we're going.” (Irwin Corey)
  • 6. “THE PHOENIX” – RATIONAL OPTIMISM  Urban Prospect  Developing Technology  A New Economy  The Natural Step  New Nuclear “A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty” (Winston Churchill)
  • 7. CREATING A NEW MINDSET Futures, Foresight and Scenarios PAST HISTORIC PRESENT INDICATIVE FUTURE IMPERFECT Strategic foresight is having a view of what can be done by organisations today to positively influence the future.
  • 8. SYSTEMS THINKING AND FUTURES “The main difference that distinguishes the 21st century from those that preceded it is the need to create a mindset that can tackle the conscious design of large systems” “The empires of the future are the empires of the mind” (Winston Churchill)
  • 9. CHANGING THE METAPHOR FOR ORGANISATIONS “From machines to complex adaptive systems” “It is not necessary to change. Survival is not mandatory.” (W. Edwards Deming)
  • 10. „MECHANISTIC‟ Worldview (Occidental)  Rationalism and empiricism  Observations, measurement and logical analysis  Residing within a lineal casual framework  Machine, understood and measured by properties of parts  Categories and hierarchies “In ecological terms it is anthropocentric within the human race seen as separate from and above nature …”
  • 11. „Systematic‟ Worldview (Oriental)  Holism and communalism  Tools are intuition, participation & adaptability  All residing within a cyclical causal framework  World as an organisation, system with sub-systems  Whole greater than sum of part “In an ecological terms it is eco-centric, with the human race as an inextricable part of the planetary system…”
  • 12. FUNDAMENTAL SHIFTS Discipline Adaptiveness Planning Discovery Hard Assets Knowledge Structure Process Controls Values Inside-out Outside-in Size Speed Management Leadership “The things which are seen are temporal; but the things which are not seen are eternal.“ (II Corinthians 4.1:18)
  • 13. FUTURES ORIENTED THINKING “In the context of creating a better built environment, the use of futures methods offers a rigorous, comprehensive and integrated approach towards anticipating, planning and implementing sustainable urban development, relying, as it does, more on intuition, participation and adaptability than conventional strategic thinking and planning systems.” Emergence Frameworks Multiple So & Perspectives What? Structure “Cheer up – the worst is yet to come!”
  • 14. WHY FORESIGHT?  Running a 21st century organisation more complex  Need to understand driving forces of change  Trends matter – weak signals count  Anticipation and exploration prerequisite  Rehearsing alternative futures “Knowing others is wisdom, knowing yourself is Enlightenment.” (Lao Tzu)
  • 15. WHAT IS FORESIGHT?  Strategic foresight (SF) is having a view of what can be done by organisations today to positively influence the future.  SF is the ability to create and maintain a high- quality, coherent and functional forward view, and to use the insights arising in organisationally useful ways.  SF is about thinking, debating and shaping the future. “Being loved deeply by someone gives you strength, while loving someone deeply gives you courage.” (Lao Tzu)
  • 16. FORESIGHT TEAMS CONTRIBUTION  Anticipating emerging issues  Identifying unintended consequences  Getting a sense of the big picture  Drawing on a wide range of information sources  Involving all concerned “The words of truth are always paradoxical” (Lao Tzu)
  • 17. THE STRATEGIC FORESIGHT PROCESS  Framing the Strategic Question(s)  Scanning the Horizon  Forecasting Alternative Futures  Visioning A Preferred Future  Planning Strategic Options  Acting on an Agreed Agenda “He who does not trust enough, will not be trusted.” (Lao Tzu)
  • 18. PROSPECTIVE THROUGH SCENARIOS High to Low Importance Set the Strategic Question Strategic Conversations Divergence Identify the Driving Forces of Causal Layered Change Horizon Scanning Analysis Determine the Main Issues and Delphi Survey Trends Cross-Impact Analysis Clarify the Level of Impact and Degree of Uncertainty Prospective Workshops Establish Scenario Logics Clustering Emergence Polarising Create Different Scenarios Ranking Test Policy Options Morphological Analysis Identify Turning Points Creative Writing Convergence Produce Prospective Wind Tunnel Testing Move to Strategic Planning Gaming and Simulation “The future is that period of time in which our affairs prosper, our friends are true, and our happiness is assured” (Ambrose Bierce)
  • 19. SCENARIO TYPOLOGY Evolutionary Catastrophic Transformational Conventional Worlds Barbarisation Great Transitions Market Policy Breakdown Fortress Eco - New Forces Reform World Communalism Sustainability Paradigm Muddling Through “Show me someone who doesn't dream about the future and I'll show you someone who doesn't know where they are going”
  • 20. SCENARIO LOGICS (TWICE THE SIZE) “When there is a great cry that something should be done, you can depend on it that something remarkably silly will be done”
  • 21. GLOBAL OUTCOMES Global Outcomes Outsights “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” (Albert Einstein)
  • 22. WHAT ARE THE PROSPECTS? “Can we go on like this?”  Meta-forces  Macro-forces  Micro-forces “Reason is, and ought only to be the slave of the passions and can never pretend to any other office than to serve and obey them” (David Hume, 1783)
  • 23. THREE META-FORCES  VALUES  VISIONS  VECTORS “Unless the investment in children is made, all of humanity's most fundamental long-term problems will remain fundamental long-term problems.” (UNICEF)
  • 24. However, the history of modern societies suggest also something for our future…. Source: Datastream; Illustration: Allianz Global Investors Capital Market Analysis Figure 1: Kondratieff cycles – long waves of prosperity. Rolling 10-year yield on the S&P 500 since 1814 till March 2009 (in %, p. a.)
  • 25. VALUES The Transformation Towards A Sustainable Responsible Civilization “All that is necessary for the triumph of evil is that good men do nothing.” (Edmund Burke)
  • 26. Ecological footprint Improving people‟s health and well-being while respecting the DOWN limits of natural resources UP Human Development Index* Health & Well-being *HDI = life expectancy + education level + purchasing power Source: WWF Living Planet Report 2006 "Report of the World Commission on Environment and Development."
  • 27. THE GREAT GLOBAL VALUES DEBATE  Millennium Development Goals  Cultures Consequences  Spiral Dynamics  World Values Survey  Interfaith Dialogue “Believe those who are seeking the truth; doubt those who find it” (André Gide )
  • 28. CULTURAL VALUES MAP “What we call basic truths are simply the ones we discover after all the others” (Albert Camus)
  • 29. CHANGING ATTITUDES TOWARDS TIME “What we observe is not nature itself, but nature exposed to our method of questioning.” (Werner Heisenberg)
  • 30. VISIONS “Twenty-first Century Enlightenment”  Self-Aware Autonomy  Empathetic Universalism  Progress and Ethics  The Social Aspiration Gap  Signposts to 21st C. Enlightenment “Government is a badge of lost innocence… For were the impulses of conscience clear, uniform and irresistibly obeyed, man would need no other lawgiver” (Thomas Paine)
  • 31. To a sustainable world in 2050 From business-as-usual
  • 32. To a sustainable world in 2050 2050 From business-as-usual
  • 33. To a sustainable world in 2050 TODAY From business-as-usual
  • 34. VECTORS “An agent that acts as a carrier or transporter”  Globalisation  Urbanisation  Environmentalism  Internet  Social Media  Faith – Based Movements  Terrorism  Pandemics “The Internet is becoming the town square for the global village of tomorrow.” (Bill Gates )
  • 35. proGective -- Fabienne GOUX-BAUDIMENT©
  • 36. GLOBAL RISKS LANDSCAPE 2011 “If economists could manage to get themselves thought of as humble, competent people on a level with dentists, that would be splendid‟” (John Maynard Keynes)
  • 37. RISKS INTERCONNECTION MAP 2011 “Fundamentalism is a specter stalking the globe, but Islam is not its synonym” (Rana Kabbani)
  • 38. RISKS IN FOCUS Cross-cutting global risks: Economic disparity and global governance failures “These things will destroy the human race: politics without principle, progress without compassion, wealth without work, learning without silence, religion without fearlessness and worship without awareness.” (Anthony de Mello)
  • 39. MACRO-FORCES THE FIVE CRUCIBLES OF CHANGE 1. The Great Rebalancing 2. Global Connectivity 3. Planetary Stewardship 4. The Productivity Imperative 5. The Market State “They must often change who would be constant in happiness or wisdom.” (Confucius)
  • 40. 1. THE GREAT REBALANCING  The „depletion‟ of the West  The power of „Sovereign Wealth‟  A multi –polar world  Vibrancy of emerging markets  Managing multiple business models “Let a hundred flowers blossom, let a hundred schools of thought contend.” (Mao Tse-Tung)
  • 41. 2. GLOBAL CONNECTIVITY  Every company a global company  Your customer is „Tweeting‟  Imagine the power of 4 billion minds  Everything – not just everyone – is connected  Expect a bumpy ride “All human beings are interconnected, one with all other elements in creation.” (Henry Reed)
  • 42. 3. PLANETARY STEWARDSHIP  Interplay of 3 powerful forces - growing demand - constrained supply - increased regulation  Commodity prices will rise – and fall!  Planning for different outcomes  Resource productivity ˃ labour productivity  Prepare for regulatory change “We do not inherit the earth from our ancestors, we borrow it from our children.” (Native American Proverb)
  • 43. 4. THE PRODUCTIVITY IMPERATIVE  Emerging Markets vs. Developed Nations  “Do it smarter” Rewards  Maximise Returns from „Thinkers‟  Reinvention of „Work‟  Turning Free Goods into Gold “Anyone who believes that exponential growth can go on forever in a finite world is either a madman or an economist” (Kenneth Boulding)
  • 44. Give the people control and we will use it Your worst customer is your best friend Do what you do best – and link to the rest Join a network. Be a platform. Think distributed If you‟re not searchable you won‟t be found Life is public – so is business Your customers are your ad agency Small is the new big. The mass market is dead Middlemen are doomed. Free is a business model There is an inverse relationship between control and trust Trust the people. Listen. Be honest. Be transparent Collaborate. Life is live. Answers are instantaneous Encourage, enable and protect innovation. Simplify, Simplify DON‟T BE EVIL!
  • 45. 5. THE MARKET STATE  Larger role for the state – not smaller - Mitigate negative impacts of globalisation - Regulation of financial architecture - Multi- lateral consensus required  Public Private Partnership – Beyond Procurement  Selecting the Right Partners  Companies Working Across Boundaries  Vested Interests – Mutual Recognition “For each of our actions there are only consequences.” (James Lovelock)
  • 46. MICRO-FORCES (EMPIRICAL) TEN CORPORATE IMPERATIVES 1. Thinking creatively, strategically and systematically 2. Increasing „interdisciplinarity‟ and „intergenerationality‟ 3. Fostering trust, responsibility and reputation 4. Exploring convergent technologies and divergent ideas 5. Mainstreaming the „Green Revolution‟ 6. Deconstructing demographic destines 7. Managing knowledge and leading talent 8. Moving from an energy economy to an information economy 9. Engaging communities and behaving civically 10. Promoting authentic leadership in a futures orientated organisation “Capitalism is the astounding belief that the most wickedest of men will do the most wickedest of things for the greatest good for everyone” (John Maynard Keynes)
  • 47. TEN TOP BUSINESS ATTRIBUTES 1. Trustworthiness 2. Brand Integrity 3. Social Responsibility 4. Diversity 5. Foresight 6. Vision 7. Bravery 8. Agility 9. Adaptability 10. Informed Intuition “Know yourself – be yourself – show yourself” (John Ratcliffe)
  • 48. ELEVEN EU CITIES CHALLENGES 1. How to counter social/spatial segregation/polarisation? How to ensure social and functional mixity? 2. How to foster social inclusion and economic integration of disadvantaged groups, especially migrants? 3. How to ensure economic transitions? (entrepreneurial environment; local & social economy; knowledge/green economy; a viable manufacturing sector)? 4. How to manage and adapt to demographic changes (e.g. ageing/age imbalances; shrinking/ growing; in/out migration)? 5. How to maintain and attract a broad range of skills/competencies? How to stimulate job creation and availability?
  • 49. ELEVEN EU CITIES CHALLENGES 6. How to achieve a sustainable mobility (pedestrian, bike, clean urban transport, car, new transport modes, accessibility)? 7. How to achieve greater energy efficiency and manage the transition towards a carbon-neutral city? 8. How to manage natural resources (water, waste, air, soil and land)? 9. How to ensure territorial cohesion and coherence? How to manage relationships between cities and their surroundings (hinterland; urban/peri-urban; metropolises)? 10. How to foster cities' attractiveness (e.g., education, culture, sports, creativity and cultural/industrial heritage; safety and security; public spaces and public services) 11. How to ensure financial sustainability?
  • 50. TEN TRAVEL AND TOURISM CHALLENGES 1. Taking Responsibility 2. Evolving Destinations 3. Promoting Slow and Geo-Tourism 4. Travelling With a Purpose 5. Going Overland 6. Catering for the Burgeoning Middle-Classes 7. Satisfying the “Digital Natives” 8. Tackling the Technological Transformations 9. Attending the Lure of Eastern Promise 10. Ensuring Safety, Security and Sustainability
  • 51. BUILT ENVIRONMENT FORESIGHT 2030 PROPOSITUM: FIVE BIG QUESTIONS  How Will We Think?  Will We Behave Differently?  What About Real Estate?  Who Will Be Involved?  What Really Lies Ahead? “Imagination is more important than knowledge. For knowledge is limited to all we now know and understand, while imagination embraces the entire world, and all there ever will be to know and understand.” (Albert Einstein)
  • 52. PROPOSITUM: FIVE BIG QUESTIONS How Will We Think?  Strategically  Systematically  Creatively  Reflectively  Intergenerationally “Science investigates religion interprets. Science gives man knowledge which is power religion gives man wisdom which is control.” (Martin Luther King, Jr.)
  • 53. PROPOSITUM: FIVE BIG QUESTIONS Will We Behave Differently?  With Values  With Responsibility  With Cross-Disciplinarity  With Discretion  With Foresight “These things will destroy the human race: politics without principle, progress without compassion, wealth without work, learning without silence, religion without fearlessness and worship without awareness.” (Anthony de Mello)
  • 54. PROPOSITUM: FIVE BIG QUESTIONS What About Real Estate?  Qualitative not Quantitative  Infrastructure and Civics  A Service Industry  A Two-Tier Sustainable Market  Location and Mobility “Just because everything is different doesn't mean anything has changed.” (Irene Peter)
  • 55. PROPOSITUM: FIVE BIG QUESTIONS Who Will Be Involved?  The Professions  Public Private Partnerships  Regulators  Communities  Leaders “The problems of the world cannot possibly be solved by sceptics or cynics whose horizons are limited by the obvious realities. We need men who can dream of things that never were.” (John F. Kennedy)
  • 56. PROPOSITUM: FIVE BIG QUESTIONS What Really Lies Ahead?  Managing the Energy Deficit  Defusing the Demographic Time-Bomb  Exploiting Converging Technologies  Mainstreaming Green Development  Profiting from a Responsible and Sustainable Future “We have it in our power to begin the world over again” (Thomas Paine)
  • 57. TEN REAL ESTATE CHALLENGES 1. Capturing the Infrastructure Opportunity 2. Participating in Public Private Partnership 3. Changing Locations 4. Appreciating Market Divergence 5. Exploring Second and Third Tier Cities 6. Switching to Service and Function 7. Boom in Health, Education & Leisure 8. Embrace New Building Technology 9. Emerging Markets May Be The Next Bubble 10. Energy is the Key – Risk Management the Imperative “Imagine if capitalism collapsed as it did not allow prices to tell the ecological truth; just as socialism collapsed because it did not allow prices to tell the economic truth” (John Ratcliffe, 2008)
  • 58. Built Environment Harmony Enlightened Leadership Strategic Foresight “Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power. If you realize that you have enough, you are truly rich.” (Tao Te Ching)
  • 59. NEW LEADERSHIP? “Leadership is the capacity to translate vision into reality.” (Warren G Bennis)
  • 60. SOME THOUGHTS ON LEADERSHIP  Create a democracy of ideas  Amplify the organisations imagination  Dynamically reallocate resources  Aggregate collective wisdom  Minimise the drag of old mental models  Give everyone the chance to take part “Governing a large country is like frying a small fish. You spoil it with too much poking.” (Tao Te Ching)
  • 61. “The wicked leader is he who the people despise. The good leader is he who the people revere. The great leader is he who the people say, „We did it ourselves.‟” ( Lao Tzu )