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This document discusses different types of organizational communication. It defines communication as the exchange of information between individuals or organizations. There are three main forms of organizational communication: internal operational communication within a company, external operational communication with outside groups, and personal communication between employees. The frequency and forms of communication depend on factors like the business nature, organization structure, and employee characteristics. Effective communication networks are important for companies and can be likened to circulatory systems, with formal channels as the main arteries and informal grapevines as secondary veins.
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- 1. THEORY AND APPLICATION Raymond V. Lesikar John D. Pettit
- 3. Communication: Communication is the process of transmitting information from one person to another. “ Communication is an exchange of facts, ideas, opinions or emotions by two or more persons: The main purpose of Communication is to inform or to bring round to a certain point of view or to elicit action.” – W.H. Newman and C.F. Summer Jr. “ Communication is the process by which information is transmitted between individuals and/or Organizations so that an understanding response result.” – Peter Little.
- 4. The Frequency of Communication: The frequency of communication depends of a number of factors: The nature of the business Company’s organization plan The nature of the people who make up the organization.
- 5. Forms of Organizational Communication There are three broad categories- Internal-Operational Communication External- Operational Communication Personal Communication
- 6. Internal-Operational Communication Internal-Operational Communication consists of the structured communication within the organization that directly relates to achieving the organization’s work goal. There are structured communication in all parts of Operating Plan – Report from databases, decisions in the chain of command, memorandums conversations, and the like.These are the internal communications needed for achieving the Organization’s goal.
- 7. External- Operational Communication External- Operational Communication is that part of an organization’s structured communication concerned with achieving the organization’s work goal that is conducted with people and group outside the organization. It is an elementary principle of business that because a business organization’s success depends on its ability to satisfy customers’ needs, the organization must communicate effectively with the customers, manufacturers and distributors. These interdependence necessarily creates needs for communication.
- 8. Personal Communication Personal Communication is all the incidental exchange of information and feelings in which human beings engage whenever they come together. Personal Communication helps to form and affect workers viewpoints And workers viewpoints affect their performance On the other hand, affecting workers viewpoints depends on the extent of personal communication permitted them.
- 9. The Organization’s Communication Network Information flow in a business form a complex network. This infinitely complex information flow in a modern day organization may be linked to the network of arteries and veins in the body. The main lines are much like the network of arteries in the body. In modern office, these channels are formed by computer information systems.
- 10. The Organization’s Communication Network The secondary network is made up of personal communication. These are like the veins of a body. This secondary network is highly complex and continually changing. The informal communication is far more effective than it may at first appear. Managers, however, can use this effectively – that is, they keep in touch with the grapevine and turn it into a constructive tool.