business analytics 2016 - lean principles implementing your data platform
0 likes213 views
The document discusses the implementation of lean principles in creating a data platform for business analytics. It emphasizes the importance of identifying customer value, eliminating waste, and fostering an agile approach to data management in organizations. The author shares insights on navigating challenges and optimizing data usage to enhance business performance.
![Lean principles
implementing your
[online] data platform
Business Analytics 2016
München
© 2016 Jan Friebe](https://image.slidesharecdn.com/businessanalytics2016-leanprinciplesimplementingyourdataplatform-janfriebe-160421195946/85/business-analytics-2016-lean-principles-implementing-your-data-platform-2-320.jpg)
![networked organizational
37 © 2016 Jan Friebe
generate insights tap & provide monetize
central organization
decentral organization
networked solution
expanded project by project
central [small] supporting
organization to provide
data platform, security, quality,
governance, training…](https://image.slidesharecdn.com/businessanalytics2016-leanprinciplesimplementingyourdataplatform-janfriebe-160421195946/85/business-analytics-2016-lean-principles-implementing-your-data-platform-43-320.jpg)
![key learnings
54 © 2016 Jan Friebe
start with a [expert] nucleus
positioning:
align with
business goals
invest into
your value
stream
network your organization](https://image.slidesharecdn.com/businessanalytics2016-leanprinciplesimplementingyourdataplatform-janfriebe-160421195946/85/business-analytics-2016-lean-principles-implementing-your-data-platform-63-320.jpg)
business analytics 2016 - lean principles implementing your data platform
- 1. Lean principles implementing your data platform Business Analytics 2016 München © 2016 Jan Friebe
- 2. Lean principles implementing your [online] data platform Business Analytics 2016 München © 2016 Jan Friebe
- 3. 3 This speech was prepared by me in my own personal capacity. The opinions expressed in this article are the author's own and do not reflect the view of the company the author works for DISCLAIMER © 2016 Jan Friebe
- 4. 4 Head of Order & Master Data Management Finance HR CC Sales Product R&D ABOUT ME © 2016 Jan Friebe
- 5. 4 Head of Order & Master Data Management Finance HR CC Sales Product R&D ABOUT ME © 2016 Jan Friebe Business Support Systems Head of Order & Master Data Management
- 6. 5ABOUT ME © 2016 Jan Friebe BI ?
- 7. 6 Development © 2016 Jan Friebe
- 8. 7 © 2016 Jan Friebe Division 1 Division 2
- 9. 8 provided to DIV 1 provided to DIV 2 © 2016 Jan Friebe
- 10. 8 provided to DIV 1 provided to DIV 2 © 2016 Jan Friebe
- 11. 8 provided to DIV 1 provided to DIV 2 Business Intelligence inside! Business Support Systems Customer Care Systems (CRM) © 2016 Jan Friebe
- 12. 9 © 2016 Jan Friebe receiving business units provided to DIV 2 ?
- 13. receiving business units 10 © 2016 Jan Friebe receiving business units no business value ! provided to DIV 2 replaced services from DIV2
- 14. 11 © 2016 Jan Friebe receiving business units provided to DIV 2
- 15. 11 © 2016 Jan Friebe receiving business units provided to DIV 2
- 16. 11 © 2016 Jan Friebe receiving business units provided to DIV 2 VALUE ? COST
- 17. 12 © 2016 Jan Friebe BIGdata the next BIG thing !
- 18. 13 © 2016 Jan Friebe BIG DATAconsulting analytics workbench hardware
- 19. 14 © 2016 Jan Friebe description amount analytics cluster € consulting expenses € big hadoop cluster € governance board € new central organization € subtotal €€ + hidden costs €€€ a real big sum of euros with an unclear return !
- 20. 15 © 2016 Jan Friebe disappointed agility expectations magic big data wow? what went wrong? how do we get out of the trough?
- 21. 16 © 2016 Jan Friebe ! value proposition failed attempts adaption speed / efforts size of initial investment big data expertise
- 22. 17 © 2016 Jan Friebe receiving business units VALUE BI Strategy provided to DIV 2 COST
- 23. 18 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Information Portal Biz Dev
- 24. 19 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Information Portal BSS master data CRM comms DWH
- 25. 20 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Information Portal daily reporting preparation of data marts data extraction
- 26. 21 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Information Portal Customer Service Optimization Online Sales Product Owners Products Explorative Access Profiles Services explorative access to data online availability tap new data sources daily reporting preparation of data marts data extraction
- 27. lean principles 22 © 2016 Jan Friebe identify customers & specify value identify and map the value stream create flow by eliminating waste respond to customer pull pursue perfection
- 28. lean principles 23 © 2016 Jan Friebe identify customers & specify value identify and map the value stream create flow by eliminating waste respond to customer pull pursue perfection value proposition failed attempts adaption speed / efforts size of initial investment !
- 29. lean principles 24 © 2016 Jan Friebe identify customers & specify value identify and map the value stream create flow by eliminating waste respond to customer pull pursue perfection
- 30. 25 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Customer Service Optimization Online Sales Product Owners Products new products cost reduction value through value
- 31. lean principles 26 © 2016 Jan Friebe identify customers & specify value identify and map the value stream create flow by eliminating waste respond to customer pull pursue perfection
- 32. DATA PLATFORM DATA TO SCHOTTER
- 33. 28 © 2016 Jan Friebe generate insights monetizetap & provide
- 34. 28 © 2016 Jan Friebe generate insights monetizetap & provide
- 35. 29 © 2016 Jan Friebe •explorative access to data… develop tools and skills: data science generate insights tap & provide monetize experts (central) professional (decentral) semi professional (decentral) amateurs (decentral) … to as many as possible!
- 36. 30 © 2016 Jan Friebe •tap new data sources integrate new „big data“ technologies •provide data platform data hub, services, analytics generate insights tap & provide monetize think online, explorative, big
- 37. Organizational Support 31 © 2016 Jan Friebe generate insights tap & provide monetize central •pave the way with early adopters position the initiative, align with business goals •central small nucleus consulting, lightweight governance, platform decentral approach
- 38. lean principles 32 © 2016 Jan Friebe identify customers & specify value identify and map the value stream create flow by eliminating waste respond to customer pull pursue perfection
- 39. 33 © 2016 Jan Friebe Typically when you first map the Value Stream you will find that only 5% of activities add value… Eliminating this waste ensures that your product or service “flows” to the customer without any interruption, detour or waiting “ http://www.cardiff.ac.uk/lean/principles/
- 40. 34 © 2016 Jan Friebe generate insights tap & provide monetize
- 41. 35 © 2016 Jan Friebe •make adoption easy support multiple scenarios, provide training and consulting Analytics Sandbox DPAdapter local logfiles existing local analytics system local logfiles Data sources connected to data platform Data Platform generate insights tap & provide monetize to as many as possible! explorative access to data
- 42. 36 © 2016 Jan Friebe generate insights tap & provide monetize most efficient data import expertise in processing & data mgmt. & deliveryblueprints Frontends BSSCustomer Care ProductsExternal
- 43. networked organizational 37 © 2016 Jan Friebe generate insights tap & provide monetize central organization decentral organization networked solution expanded project by project central [small] supporting organization to provide data platform, security, quality, governance, training…
- 44. lean principles 38 © 2016 Jan Friebe identify customers & specify value identify and map the value stream create flow by eliminating waste respond to customer pull pursue perfection
- 45. 39 © 2016 Jan Friebe Frontends web shops control panels Finance / Controlling Sales Customer Management Customer Service Optimization Online Sales Product Owners Big Data Hub Products DWH BSS master data CRM comms Customer Care Products IVR information actions in CRM External insights regarding customers markets customers & customers’ customers Data Platform Explorative Access Profiles Services Information Portal
- 46. 40 © 2016 Jan Friebe Frontends web shops control panels Finance / Controlling Sales Customer Management Customer Service Optimization Online Sales Product Owners Big Data Hub Products DWH BSS master data CRM comms Customer Care Products IVR information actions in CRM External insights regarding customers markets customers & customers’ customers Explorative Access Profiles Services Information Portal
- 47. 41 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Customer Service Optimization Online Sales Product Owners Products new products cost reduction value through value
- 48. 41 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Customer Service Optimization Online Sales Product Owners Products new products cost reduction value through value don’t want to share all our secrets… so some basic examples of each area
- 49. 42 © 2016 Jan Friebe Finance / Controlling Sales Customer Management Products DWH BSS master data CRM comms Products customers & customers’ customers Information Portal new products Big Data Hub Profiles Services
- 50. 43 © 2016 Jan Friebe new products
- 51. 44 © 2016 Jan Friebe Finance / Controlling Sales Products DWH BSS master data CRM comms Products customers & customers’ customers Information Portal Big Data Hub Profiles Services Customer Management Explorative Access Customer Care IVR information actions in CRM Frontends web shops control panels cost reduction
- 52. 45 © 2016 Jan Friebe Finance / Controlling Sales Products DWH Products customers & customers’ customers Information Portal Big Data Hub Profiles Services Customer Management Explorative Access Customer Service Optimization BSS Customer CareFrontends master data CRM comms IVR information actions in CRM web shops control panels cost reduction
- 53. 46 © 2016 Jan Friebe online self care send reset password link • 29.03.2016 10:36 login failed • 29.03.2016 10:37 login failed • 29.03.2016 10:39 login failed recent failed login attempts are you calling regarding login failures ? no recent failed login attempts ? cost reduction 30% data platform IVR yes
- 54. 46 © 2016 Jan Friebe online self care send reset password link • 29.03.2016 10:36 login failed • 29.03.2016 10:37 login failed • 29.03.2016 10:39 login failed recent failed login attempts are you calling regarding login failures ? no recent failed login attempts ? cost reduction 30% data platform IVR yes
- 55. 47 © 2016 Jan Friebe Finance / Controlling Sales Products DWH BSS master data CRM comms Information Portal Big Data Hub Profiles Services Customer Management Explorative Access Customer Service Optimization Customer Care IVR information actions in CRM Frontends web shops control panels value through value Products customers & customers’ customers
- 56. 48 © 2016 Jan Friebe Finance / Controlling Sales Products DWH BSS master data CRM comms Products customers & customers’ customers Information Portal Big Data Hub Profiles Services Customer Management Explorative Access Customer Service Optimization Customer Care IVR information actions in CRM Frontends web shops control panels value through value Online Sales
- 57. 49 © 2016 Jan Friebe value through value 67%23% your customers are increasingly mobile check your website for free now we do offer a product to help you win-win
- 58. lean principles 50 © 2016 Jan Friebe identify customers & specify value identify and map the value stream create flow by eliminating waste respond to customer pull pursue perfection
- 59. 51 © 2016 Jan Friebe decrease cycle time
- 60. 52 © 2016 Jan Friebe invest into your value stream generate insights monetizetap & provide
- 61. 52 © 2016 Jan Friebe invest into your value stream generate insights monetizetap & provide
- 62. 53 © 2016 Jan Friebe network your organization unlock the potential of your data mature the use of data in your organization
- 63. key learnings 54 © 2016 Jan Friebe start with a [expert] nucleus positioning: align with business goals invest into your value stream network your organization