BUSINESS ANALYTICS WITH R SOFTWARE DIAST
- 1. BUSINESS ANALYTICS WITH R Here is where your presentation begins
- 2. ● Importance of data in business ● Framework of business analytics ● Basics of R Programming –Basics of R ● Introduction to R libraries ● Data Structure and Data Types in R ● Operators ,Control structures and functions in R ● List and Data Frame ● Total Hours 12
- 3. ● R is a scripting or programming language which provides an environment for statistical computing, data science and graphics. ● R has become so popular that it is used as the single most important tool for computational statistics, visualisation and data science.
- 4. R has opened tremendous scope for statistical computing and data analysis. ● Techniques for various statistical analyses like ○ classical tests and classification, ○ timeseries analysis, ○ clustering, ○ linear and non-linear modelling and ○ graphical operations. The techniques supported by R are highly extensible. Provide well-developed and high-quality plots from data analysis. working on an optimisation problem. If you need to use re-usable libraries to solve a complex problem, leverage the 2000+ free libraries provided by R. If you wish to create compelling charts.
- 5. ● R is free. It is available under the terms of the Free Software Foundation’s GNU General Public License in source code form. ● It is available for Windows, Mac and a wide variety of Unix platforms (including FreeBSD, Linux, etc.). ● In addition to enabling statistical operations, it is a general programming language so that you can automate your analyses and create new functions. ● R has excellent tools for creating graphics such as bar charts, scatter plots, multi-panel lattice charts, etc. ● It has an object oriented and functional programming structure along with support from a robust and vibrant community. ● R has a flexible analysis tool kit, which makes it easy to access data in various formats, manipulate it (transform, merge, aggregate, etc.), and subject it to traditional ● Modern statistical models (such as regression, ANOVA, tree models, etc.) ● R can be extended easily via packages. It relates easily to other programming languages. Existing software as well as emerging software can be integrated with R packages to make them more productive. ● R can easily import data from MS Excel, MS Access, MySQL, SQLite, Oracle etc. It can easily connect to databases using ODBC (Open Database Connectivity Protocol) and R Oracle package
- 6. ● 1.What is R? Ans: R is an open source programming language for data science and statistical computing. 2.What is the predecessor of R? Ans:The statistical computing language, S is the predecessor of R. 3.What is the fundamental data type of R? Ans:The fundamental data type of R is a vector. 4.What is the disadvantage of using R in enterprise-level large-scale solutions? Ans: R language cannot scale up for large data sets. Hence, it is difficult to use R for largescale data analysis tasks for enterprise-level solutions.
- 7. ● Rscript: RScript is a text file that contains commands for an R program. The same commands can be executed individually on the CLI of Integrated Development Environment (IDE) or R programming. An R Script can be also be developed and executed. However, there is a difference between executing a command directly on CLI and executing the same command through an R script. An R Script has a .R extension. ● Markdown Document: R markdown documents are produced for creating and authoring dynamic documents, reports and presentations from R. R markdown documents have a set of markdown syntaxes derived from the core markdown syntaxes. These syntaxes are embedded into RScripts and codes. When these embedded codes and scripts are executed then the output is formatted based on the markdown syntaxes and hence becomes easily understandable. ● R markdown documents can be regenerated automatically if the underlying RScripts and codes or data are changed. The output format of an R markdown covers a wide range of formats including PDF, HTML, HTML5 slides, websites, dashboards, tufte handouts, notebooks, books, MS word, etc. The extension for R markdown document files is .rmd.
- 8. 1. How to locate an RScript file in a typical file system? Ans: An RScript file can be located in a typical file system by verifying if the extension of the file is .R. 2.What is R markdown and how is it different from word documentation? Ans: R markdown documents are dynamic and reproducible. Markdown files are used for making reports and documents with R.These markdown codes are embedded into files such as PDF, HTML, word files, etc. On the contrary, word files are text files only and do not support markdown
- 9. ● Used IDE for writing, testing and executing R codes ● Various parts in a typical screen of an R studio IDE. ● These are: ● Console, where users write a command and see the output ● Workspace tab, where users can see active objects from the code written in the console ● History tab, which shows a history of commands used in the code ● File tab, where folders and files can be seen in the default workspace ● Plot tab, which shows graphs ● Packages tab, which shows add-ons and packages required for running specific process(s) ● Help tab, which contains the information on IDE, commands, etc.
- 11. ● A package in R is the fundamental unit of shareable code. It is a collection of the following elements: ● Functions ● Data sets ● Compiled code ● Documentation for the package and for the functions inside ● Tests – few tests to check if everything works as it should. The directory where packages are stored is called a library. R comes with a standard set of packages. Others are available for download and installation as per requirement. As on date, there are over 10,000 plus packages available in CRAN. There is a single package library with each installation of R on a computer. Users can change the path to that library to install a package on a different location other than the default package library.The command .libPaths() can be used to get or set the path of the package library.
- 12. Example > .libPaths() Output C:/R/R-3.1.3/library This is the default package library location.The following command will change it into another path: Example .libPaths(“~/R/win-library/3.1-mran-2016-07-02”) Output C:/Users/User1/Documents/R/win-library/3.1-mran-2016-07-02
- 13. Once you have started R, you can install an R package (e.g. the “ggplot2” package) by choosing“Install package(s)”from the “Packages” menu at the top of the R console. a list of available packages that you can install, and you can choose the package that you want to install from that list (e.g.“ggplot2”) Few Commands to Get Started installed.packages() remove.packages() can be used to uninstall a package.
- 14. ● https://www.kaggle.com/datasets/chirag19/air-passengers ● To install a single package, the command is: ● >install.packages(“ggplot2”) ● To install more than one package(s) at a time, the install.packages() command will have the following format: >install.packages(c(“ggplot”,“tidyr”,“dplyr”)) library() command loads a package. Example >library(ggplot2) Output It will load the package “ggplot2”.
- 15. vignette() Vignettes are a very useful source of help with packages.They are provided by the package authors to demonstrate and highlight few functionalities of their package in detail. Use browseVignettes() function to get a list of all vignettes available with your installed packages. browseVignettes() To view all vignettes for a specific package, e.g.,“ggplot2”, use the vignette() function. Vignettes in package ‘ggplot2’: ggplot2-specs Aesthetic specifications (source, html) extending-ggplot2 Extending ggplot2 (source, html)
- 16. Name a few packages used for data management in R. Ans: dplyr, tidyr, foreign, haven, etc. Name a few packages used for data visualisation in R. Ans: ggplot, ggvis, lattice, igraph, etc. Name a few packages used for developing data produces in R. Ans: shiny, slidify, knitr, markdown, etc. Name a few packages used for data modelling and simulation in R. Ans: MASS, forecast, bootstrap, broom, nlme, ROCR, party, etc.
- 17. How can the default path to package library be changed in R? Ans:To change the default package library in R, users need to follow the following steps on the console of R IDE: Step 1: Check the current path to the package library > .libPaths() Step 2: Change the path using the following command. > .libPaths(“write the desired path here”) What is the command to check and install the “dplyr” package? Ans: if (!require(“dplyr “)) {install.packages(“dplyr”)} How can we install multiple packages in R? Ans:To install multiple packages in R the command is, >install.packages(c(“ggplo t”,”tidyr”,”dplyr”))
- 25. This is a slide structure based on a Consulting Toolkit presentation You can delete this slide when you’re done editing the presentation FONTS To view this template correctly in PowerPoint, download and install the fonts we used USED AND ALTERNATIVE RESOURCES An assortment of graphic resources that are suitable for use in this presentation THANKS SLIDE You must keep it so that proper credits for our design are given COLORS All the colors used in this presentation INFOGRAPHIC RESOURCES These can be used in the template, and their size and color can be edited CUSTOMIZABLE ICONS They are sorted by theme so you can use them in all kinds of presentations For more info: SLIDESGO | SLIDESGO SCHOOL | FAQS You can visit our sister projects: FREEPIK | FLATICON | STORYSET | WEPIK | VIDFY #BAC K #nex t CONTENTS OF THIS TEMPLATE CONTENTS OF THIS TEMPLATE
- 26. 01 You can describe the topic of the section here 03 You can describe the topic of the section here 02 You can describe the topic of the section here 04 You can describe the topic of the section here TABLE OF CONTENTS TABLE OF CONTENTS #BAC K #nex t
- 27. “This is a quote, words full of wisdom that someone important said and can make the reader get inspired.” #BAC K #nex t CONTENTS OF THIS TEMPLATE CONTENTS OF THIS TEMPLATE
- 28. 01 You can describe the topic of the section here PROJECT & STRATEGY PROJECT & STRATEGY #BAC K #nex t
- 29. You can give a brief description of the topic you want to talk about here. For example, if you want to talk about Mercury, you can say that it’s the smallest planet in the entire Solar System #BAC K #nex t CONTENTS OF THIS TEMPLATE CONTENTS OF THIS TEMPLATE
- 30. STEPS WEEK 1 2 3 4 5 6 7 8 9 10 11 12 1.KICK-OFF 2.BUSINESS INSIGHTS 3.MISSION AND VISION 4.KEY STRATEGIC OBJECTIVES 5.STRATEGY MAP 6.BALANCED SCORECARD 7.STRATEGIC OBJECTIVES 8.FIRST REPORT WORKSHOP #1 WORKSHOP #2 STRATEGIC PLANNING STRATEGIC PLANNING #BAC K #nex t
- 31. Mercury is the closest planet to the Sun and the smallest one in the Solar System Venus has a beautiful name and is the second planet from the Sun. It’s terribly hot Earth is the third planet from the Sun and the only one that harbors life in the Solar System Saturn is a gas giant and has several rings. It's composed mostly of hydrogen and helium #BAC K #nex t STRATEGIC PLANNING STRATEGIC PLANNING
- 32. PERSPECTIVES STRATEGIC OBJECTIVES FINANCIAL F1 - Insert your own text F2 - Insert your own text F3 - Insert your own text F4 - Insert your own text CUSTOMER C1 - Insert your own text C2 - Insert your own text C3 - Insert your own text C4 - Insert your own text INTERNAL PROCESS I1 - Insert your own text I2 - Insert your own text I3 - Insert your own text I4 - Insert your own text LEARNING & GROWTH L1 - Insert your own text L2 - Insert your own text L3 - Insert your own text L4 - Insert your own text #BAC K #nex t BALANCED SCORECARD STRATEGY MAP
- 33. MARKET DEVELOPMENT STRATEGY DIVERSITY STRATEGY MARKET PENETRATION STRATEGY PRODUCT DEVELOPMENT STRATEGY New Current New Current MARKET PRODUCTS Use a different color for the strategic option you recommend the company to choose #BAC K #nex t
- 34. JUPITER Jupiter is the biggest planet of them all 25% Follow the link in the graph to modify its data and then paste the new one here. For more info, click here JUPITER MERCURY SATURN MERCURY Mercury is the closest planet to the Sun 100% SATURN Saturn is composed of hydrogen and helium 75% BALANCED SCORECARD STRATEGY MAP #BAC K #nex t
- 35. Venus has a beautiful name and is the second planet from the Sun Mercury is the closest planet to the Sun and the smallest in the Solar System Despite being red, Mars is actually a cold place. It’s full of iron oxide dust #BAC K #nex t CORPORATE STRATEGIES CORPORATE STRATEGIES
- 36. DESCRIPTION EXAMPLE THE SITUATION You need to provide a neutral description with facts that you know your audience will agree on Our company has been selling its products in the US for 10 years, with an annual profit growth above 10% THE COMPLICATION The complication is a desired change of the current situation With a market share already above 40%, profit growth will be limited in the US THE QUESTION The question that implicitly results from the complication Should we enter the European market? #BAC K #nex t Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit
- 37. #BAC K #nex t What will be the profitability of this strategic initiative? What is the feasibility to enter this new market? What is the potential demand for our product in this new market? SWEET SPOT PROFITABILITY FEASIBILITY DESIRABILITY
- 38. MARS Despite being red, Mars is a cold place SATURN Saturn is the ringed planet and a gas giant NEPTUNE Neptune is the farthest planet from the Sun MERCURY Mercury is the closest planet to the Sun VENUS Venus has a beautiful name, but it’s very hot #BAC K #nex t STRATEGIC PERSPECTIVES STRATEGIC PERSPECTIVES
- 39. PESTLE S E L P E T POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL LEGAL ENVIRONMENTAL Replace the text with your own text Replace the text with your own text Replace the text with your own text Replace the text with your own text Replace the text with your own text Replace the text with your own text #nex t #BAC K
- 40. #nex t #BAC K Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit
- 41. PROJECT COSTS $4M TANGIBLE BENEFITS $14M NET PRESENT VALUE $8M CHANGE IMPACT CASH FLOW (US$ million) MANAGER Project manager name SPONSOR Project manager name LOW MEDIUM HIGH Follow the link in the graph to modify its data and then paste the new one here. For more info, click here RESOURCES INTANGIBLE BENEFITS Insert your own text here STRATEGIC ALIGNMENT Insert your own text here #nex t #BAC K STRONG BUSINESS STRONG BUSINESS
- 42. HISTORICAL RESULTS FORECAST PERIOD INC MODEL 2014 2015 2016 2017 2018 2019 2020 2021 2022 BALANCE SHEET ASSETS CASH xx xx xx xx xx xx xx xx xx ACCOUNTS xx xx xx xx xx xx xx xx xx INVENTORY xx xx xx xx xx xx xx xx xx CURRENT ASSETS xx xx xx xx xx xx xx xx xx PROPERTY xx xx xx xx xx xx xx xx xx GOODWILL xx xx xx xx xx xx xx xx xx TOTAL xx xx xx xx xx xx xx xx xx #BAC K #nex t FINANCIAL MODEL FINANCIAL MODEL
- 43. Follow the link in the graph to modify its data and then paste the new one here. For more info, click here #nex t #BAC K Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit VENUS Venus has a beautiful name, but it’s very hot 60% MARS Despite being red, Mars is a cold place 40% Mercury Mercury is the closest planet to the Sun saturn Saturn is not the only planet with rings
- 44. LEVEL 1 2 3 4 PERCENTAGE 20% 70% 10% <1% DESCRIPTION - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here - Insert your description here BASIC STANDARD ADVANCED LEADING #nex t #BAC K PRICING STRATEGY PRICING STRATEGY
- 45. 02 You can describe the topic of the section here #BAC K #nex t CONSULTING PROPOSAL CONSULTING PROPOSAL
- 46. Venus is the second planet from the Sun Jupiter is the biggest planet of them all Despite being red, Mars is actually a cold place Neptune is the farthest planet from the Sun Saturn is composed of hydrogen and helium Mercury is the closest planet to the Sun #BAC K #nex t Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit
- 47. Images reveal large amounts of data, so remember: use an image instead of a long text.Your audience will appreciate it #BAC K #nex t CORPORATE STRATEGIES CORPORATE STRATEGIES
- 48. REDUCE COSTS BY $5 MILLION THROUGH OPERATIONAL IMPROVEMENTS OUTSOURCE NON-CORE FUNCTIONS TO SAVE $3 MILLION SIMPLIFY CORE FUNCTIONS PROCESSES TO SAVE $1 MILLION REVIEW SUPPLIER COST TO SAVE $1 MILLION HOW CAN THE COMPANY REDUCE ITS COST BY 10%? #nex t #BAC K PRICING STRATEGY PRICING STRATEGY ● Evaluate cost and service level of potential partners ● Select non-core functions ● Choose one partner for each function ● Design current processes ● Compare current process to best-in-class benchmarks ● Adopt best practices based on benchmarks ● Select and review current supplier costs ● Evaluate cost of potential alternative suppliers ● Evaluate cost of potential alternative suppliers
- 49. A PICTURE IS WORTH A THOUSAND WORDS #BAC K #nex t Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit
- 50. An initiative with a high impact would mean one of the following: - The initiative needs to happen in order to achieve the desired future state - The initiative will significantly reduce the cost or increase our revenue The “effort” criteria is assessed based on the following concepts: - Ease of implementation - Time frame required - Resources required (number of people, capital investment, etc.) TABLE OF CONTENTS TABLE OF CONTENTS #BAC K #nex t
- 51. List all your potential initiatives List all your potential initiatives List all your potential initiatives List all your potential initiatives List all your potential initiatives List all your potential initiatives INITIATIVE IMPACT EFFORT Very high High High Low Very high High 1 2 3 4 5 6 Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit
- 52. 03 You can describe the topic of the section here CHANGE MANAGEMENT #BAC K #nex t
- 53. Do you know what helps you make your point clear? Lists like this one: They’re simple You can organize your ideas clearly You’ll never forget to buy milk! And the most important thing: the audience won’t miss the point of your presentation #BAC K #nex t TABLE OF CONTENTS TABLE OF CONTENTS
- 54. COMPANY LOGO HERE BUSINESS NAME 11/12/2007 JUPITER Jupiter is the biggest planet of them all MERCURY Mercury is the closest planet to the Sun SATURN Saturn is composed of hydrogen and helium 01 02 03 04 05 06 VENUS Venus is the second planet from the Sun MARS Mars is actually a very cold place NEPTUNE Neptune is the farthest planet from the Sun BUSINESS CASE BUSINESS CASE #BAC K #nex t
- 55. ATTRIBUTES COMPETITOR A COMPETITOR B MY BUSINESS PRICE $360 $320 $300 QUALITY Low Medium High CUSTOMER AGE 20-40 18-45 18-50 REPUTATION Bad Average Good LOCATION Spain Italy USA #BAC K #nex t Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit
- 56. 50% 70% PROFESION GENDER AGE 25-35 Woman HOBBIES NEEDS Saturn Jupiter Businesswoman Sport Vogue Food CONSULTING TOOLS MARS Four times a year, quarterly MERCURY Seven times a year or more 40% 60% 5/7 4/7 7/7 #BAC K #nex t
- 57. 35% 70% 15% 85% 65% 40% PROGRESS VENUS MANAGE PROGRESS MARS NEPTUNE JUPITER EARTH STATUS CERES LINK www.yourlinkhere.com www.yourlinkhere.com www.yourlinkhere.com www.yourlinkhere.com www.yourlinkhere.com www.yourlinkhere.com #BAC K #nex t IMPLEMENT, TRACK & MANAGE PROGRESS Route-to-Market Analytics Consulting Toolkit
- 58. SIZE OF THE CHANGE EXTREME Insert name of the change Insert name of the change Insert name of the change HIGH Insert name of the change Insert name of the change Insert name of the change MEDIUM Insert name of the change MODERATE LOW 1 TEAM IMPACTED 1 BUSINESS UNIT 1 DIVISION HALF COMPANY EXTREME COMPLEXITY OF THE CHANGE STRATEGY & PLAN CHANGE MANAGEMENT #BAC K #nex t
- 59. 04 You can describe the topic of the section here #BAC K #nex t IMPLEMENTING CHANGES IMPLEMENTING CHANGES
- 60. Jupiter is the biggest planet of them all JUPITER Despite being red, Mars is very cold MARS Saturn is not the only planet with rings SATURN Neptune is very far away from the Sun NEPTUNE Earth is also known as the blue planet EARTH Venus has extremely high temperatures VENUS 01 02 03 06 05 04 #BAC K #nex t
- 61. $562,600 Big numbers catch your audience’s attention #BAC K #nex t Route-to-Market Analytics Route-to-Market Analytics
- 62. Despite being red, Mars is a cold place MARS Venus has a nice name, but it is hot VENUS Follow the link in the graph to modify its data and then paste the new one here. For more info, click here MARS SATURN VENUS Saturn is a gas giant and has rings SATURN Neptune is very far away from us NEPTUNE NEPTUNE 100% 90% 20% 60% OF THE AGREEMENT ABOUT THE TERMS #BAC K #nex t
- 63. $45,000,00 Saturn has several rings $15,000,00 Venus has a beautiful name $20,000,00 Mars is actually a cold place #BAC K #nex t Route-to-Market Analytics Consulting Toolkit Route-to-Market Analytics Consulting Toolkit
- 64. Mercury is the closest planet to the Sun Saturn is the ringed one. It’s a gas giant Venus is the second planet from the Sun Despite being red, Mars is a cold place Saturn is a gas giant and has several rings JAN. MAR. MAY. FEB. APR. #BAC K #nex t
- 65. Jupiter is the biggest planet of them all JUPITER Venus has a beautiful name, but it’s very hot VENUS Despite being red, Mars is a cold place MARS #BAC K #nex t STRATEGIC ALLIANCES STRATEGIC ALLIANCES
- 66. WRITE YOUR QUESTION SATURN VENUS MARS Saturn is a gas giant and has several rings. It's composed of hydrogen and helium Venus has a beautiful name and is the second planet from the Sun Despite being red, Mars is actually a cold place. It was named after a Roman god WRITE YOUR ANSWER #BAC K #nex t
- 67. REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE Mercury is the closest planet to the Sun Venus is the second planet from the Sun Jupiter is the biggest planet of them all Saturn is composed of hydrogen and helium Despite being red, Mars is actually a cold place #BAC K #nex t
- 68. Venus has a beautiful name and is the second planet from the Sun Despite being red, Mars is actually a cold place. It’s full of iron oxide dust Mercury is the closest planet to the Sun and the smallest in the Solar System 30% 50% 70% MATURITY MODEL MATURITY MODEL #BAC K #nex t
- 69. 2 3 2 % 3 3 1 RETURN ON SALES (%) RETURN ON EQUITY (%) RETURN ON NET ASSETS(%) RETURN CAPITAL EMPLOYED (%) RETURN ON FUNDS EMPLOYED (%) WORST PEER BEST PEER Company 1 Company 2 Company 3 1 2 1 3 1 #BAC K #nex t
- 70. What is your vision? How to reach your vision? What do you offer? How big is the market? What is your situation? How to make a difference? What is your marketing plan? What are your economics? What do you need to start? Who are the key players? 1 2 3 4 5 6 7 8 9 10 #BAC K #nex t
- 71. You can replace the image on the screen with your own work. Just right- click on it and select “Replace image” #BAC K #nex t PRICING STRATEGY PRICING STRATEGY
- 72. You can speak a bit about this person here You can speak a bit about this person here You can speak a bit about this person here #BAC K #nex t IMPLEMENT, TRACK & MANAGE PROGRESS Route-to-Market Analytics Consulting Toolkit
- 73. Do you have any questions? youremail@freepik.com +91 620 421 838 yourcompany.com Please keep this slide for attribution #202 2 #nex t THANKS! THANKS! THANKS! THANKS! THANKS! THANKS! THANKS! THANKS!
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