Business Communication Presentation Slides
- 1. By: Mudaseera Muhammad Mariam Amjad Saira Khan Kashmala Shehzaad AbdulRehman Waheed
- 2. Content: Persuasive Messages/ Persuasive Written Messages Letters that Persuade Letters that Refuse Requests Bad News Messages Negative Messages
- 4. Persuasive Messages What are persuasive messages? What are the purposes of persuasive messages? Primary Purpose Secondary Purpose
- 5. Persuasive Strategies Types of Persuasive Strategies: DIRECT REQUEST PROBLEM SOLVING
- 6. Persuasive Strategies DIRECT REQUESTS: “is used when audience is willing to accept your recommendations” • Saves time • Effective for people who don’t read complete message.
- 7. Persuasive Strategies Organizing your DIRECT message: • Make your request clear. • Put topic in SUBJECT line. • Provide all information they need. • Ask for required action
- 8. Persuasive Strategies PROBLEM SOLVING • Effective when audience have objections • Use an INDIRECT approach • Analyze your audience before using this approach
- 9. Persuasive Messages Organizing Problem Solving Messages • Capture audience by creating COMMON GROUND • Define problem, convince them for best solution • Explain each alternative, suggest best one • Summarize additional benefits, if any • Use NEUTRAL SUBJECT line.
- 10. Varieties of Persuasive Messages PERFORMANCE APPRAISALS LETTER OF RECOMMENDATION
- 11. Varieties Persuasive Messages Performance Appraisals Good supervisors give their employees regular feedback A supervisor who praises an employee may need to reward that person and must criticizes a bad performance may then need to explain his inefficiencies.
- 12. Varieties Persuasive Messages Letter of Recommendation Recommending someone for an award or job. Indicate whether you would be willing to rehire the person and repeat your overall evaluation. Focuses on minor points
- 13. Analyzing Persuasive Messages What do you want people to do? What objections, if any, will the audience have? How strong is your case? What kind of persuasion is best for the situation? What kind of persuasion is best for the organization and the culture?
- 15. Bad News Messages What are bad news messages? What are the components of bad news messages? Opening Message Support Alternative
- 16. Bad News Messages Examples of BAD NEWS messages: Recommendation Refusals Requests Refusals Adjustment Refusals Credit Refusals Order Refusals
- 17. Bad News Messages Approaches of BAD NEWS messages DIRECT approach INDIRECT approach
- 18. Bad News Messages DIRECT Approach • BAD News • Explanation • Courteous Ending
- 19. Bad News Messages INDIRECT Approach • Positive Wording • Respectful Languages • The YOU attitude
- 20. Bad News Messages Problems in BAD news messages: Abusive Language Careless Language
- 21. Bad News Messages Tones in BAD news messages • Giving bad news to peers and subordinate • Giving bad news to subordinate
- 22. Bad News Messages Giving BAD news to peers and subordinate Describe the problem Present an alternative If possible, ask for input/action
- 23. Bad News Messages Giving BAD news to subordinate Describe the problem How it happened? Describe the option to fix it Recommend a solution.