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- 1. Intercultural Communication BUSINESS CONTEXT Presented by: Tammye Anderson Blake Ebert Linda Hosek
- 2. Table of Contents I. Importance of Intercultural Communication in a Business Context II. Global Economy III.Communication Challenges IV.Diversity V. Social & Political Issues and the Effect on Global Business VI.Business Etiquette VII.Summary VIII.Works Cited
- 3. The Importance of Intercultural Communication in Business Effective communication is the key to maintaining a successful business, both domestically and globally.
- 4. Global Growth & Multinational Corporations o Global businesses all over the world are growing very rapidly o The internet has made it easier and less costly to do business in both domestic and international markets o Many global businesses have offices in two or more countries
- 5. Increasing Demographic Diversity o The growth of both Black and Hispanic buying power is predicted to outpace that of whites, which is projected to be 128% (Martin & Nakayama page 307) o Women and people with disabilities also have a great deal of buying power
- 6. Global Economy o Global Markets are growing rapidly o China is the 2nd largest economy in the world o In 2011, China's average GDP growth rate was 2.15% per quarter o The main source of China's economic growth is exports • The USA is a major consumer of these exports
- 7. Communication Challenges o Power Issues o Values o Communication Style o Language
- 8. Power Issues o China is a high power distance culture • Rank is very important • The roles between bosses and workers are clearly defined • The relationship between bosses and subordinates is very formal o It’s important to show respect to those who are higher up on the ladder
- 9. Values o China is a collectivist society • Focus is on the goals and views of the group, rather than on the individual o China has a high long-term orientation • Virtue over Truth • Perseverance over tenacity o The Chinese are relationship oriented • Personal relationships are vital to business success • The guanxi, or personal bond, is more important than the actual task
- 10. Communication Style o The Chinese are high-context communicators o Messages are communicated in a predominantly non-verbal manner: o Hand Gestures o Body Movements o Facial Expressions o The Chinese prefer to conduct business face-to-face
- 11. o The Chinese value Harmony over Honesty • Honesty is not always the best policy o Focus is not on the truth but on achieving relational harmony o Facework is a communication strategy that allows one to save another's face as well as his own face
- 12. Language Issues Language is a major challenge in intercultural communication: o It is important to learn as much about the culture as possible in order to communicate effectively • For example, when visiting a culture with a high conte communication style, such as China, one should watch for nonverbal cues.
- 13. Tips for Effective Communication o Avoid slang or jargon o Jokes and puns do not always translate well, it is best to avoid them o Speak slowly and clearly • Use simple but not simple-minded words o Do not assume that others are talking about you when speaking in their native language
- 14. Always learn at least a few words of the language of the country or culture you are visiting. Translations: • Nǐ hǎo: Hello • Zàijiàn: Good bye • Yǒu yīgè měihǎo de yītiān: Have a nice day • Xièxiè nǐ: Thank you
- 16. Diversity A diverse workforce allows businesses to tap into markets that they would not normally have access to.
- 17. Businesses adopt diversity initiatives for several reasons: o A diverse workforce can have a positive effect on the company's bottom line o Some feel that it is morally and ethically the righ thing to do
- 18. Most businesses address diversity issues because of the legal ramifications of allowing discrimination in the workplace.
- 19. A diverse workforce is a powerful workforce.
- 20. Social And Political Issues and the Effect on Business China's Business is affected by several different social and political issues that are constantly changing for both positive and negative reasons.
- 21. Political Issues Effects on Business Political Conflict with Other Nations: o Determines what types of business will succeed or fail in a global market Changes in Government: o Determines who regulates international business laws and dealings
- 22. Social Issues Effects on Business In a Global Economy many Social Issues and Conflicts directly support or oppose certain industries. Examples specific to China and the U.S.: o Nike: unfair wage and age concerns of employees o Current whaling in the South China Sea
- 23. Social Relevance to US Business Currently, a social phenomenon throughout out the world has exploded on U.S. corporations’ production of a product made and heavily sold in China. This company is about to hit the trillion dollar value mark: the first to do so… Apple's IPHONE
- 25. Appropriate Dress is Important China's styles of dress appropriate for business are rapidly changing in the growing economy: o Men - Dress formally such as western-style suits, with or without tie o Women - Stay covered, avoid low necklines and hemlines that rise above the knee o Also- Avoid flashy jewelry but a nice watch is acceptable
- 26. Informal Dress The Chinese business contact will take it as their responsibility to show you around outside of the office: o Stay in formal attire if your host does o Jeans can be worn by men and women
- 27. How to Present Yourself While being formal at the first couple meetings, show that you are knowledgeable and have high standing and power in your business venture. Be open and willing to show you would like a long lasting trustworthy relationship, as these are highly regarded by the chinese culture.
- 28. Business Etiquette Communication o Bowing and nodding is the frequent greeting o Only shake hands if offered first o Use formal titles when giving introductions o It's very important to present and receive business cards with both hands o Always carry a card case--never put business card in pocket or billfold
- 29. Basics of a Business Greeting
- 30. Summary of Key Takeaways o A diverse workforce can have a positive effect on a company’s bottom line o Be aware of social and political issues and their effect on global business o Be sensitive to the cultural values and behaviors of others
- 31. Works Cited "Business Attire." Web. 28 Apr. 2012. <http://www.china- window.com/china_business/doing_business_in_china/business-attire.shtml>. "China GDP Growth Rate." TradingEconomics.com. Web. 28 Apr. 2012. <http://www.tradingeconomics.com/china/gdp-growth>. Chinavasion. "Learn Business Chinese, Saying Hello And Goodbye." YouTube. YouTube, 12 Mar. 2009. Web. 28 Apr. 2012. <http://www.youtube.com/watch?v=CXoYy_W6nwU>. "Chinese Business Etiquette : Chinese Business Etiquette: Greeting." YouTube. YouTube, 27 Nov 2008. Web. 28 Apr. 2012. <http://www.youtube.com/watch?v=GtVHjrLQKLI>. Martin, Judith N., and Nakayama, Thomas K. Experiencing Intercultural Communication: An Introduction. McGraw-Hill, 2011:New York, NY. Print ""TheWeb's Leading Resource for International Business Etiquette, Manners, & Culture"“ International Business Etiquette and Manners for Global Travelers. Web. 28 Apr. 2012. <http://www.cyborlink.com/default.htm>