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Similar to Business game - Sail'a vie - Marketing presentation (20)
Business game - Sail'a vie - Marketing presentation
- 2. Head Management Henrique Assumpcao, CEO Alexandre Kapetanos, CFO Christine Rodriguez, CPO Alejandra Valdivieso, CMO Elodie Paul, COO
- 3. Management team 1 year ago CFO CMO CEO CPO Chief Sales Manager COO
- 4. History “Necessity is the mother of invention” Sail’a Vie is a boat company founded in 2016 headquartered in Marseille. A year ago, five international classmates graduating from their MBA degree in IAE de Bordeaux came up with the idea of creating their own business. This dream was nurtured in their last semester of school, and triggered by the desire to remain in Europe, work together, and the hardship of finding an internship. Sail’a Vie comes from the well known saying in France “C’est la vie” that also describes their quotidian life and adventurous stories in France.
- 5. Mission Our mission is to inspire sea adventures throughout the world, and create lifetime memories.
- 6. Vision Our vision is the set of guidelines that will keep us on track towards achieving our goals, mainly with our customers by providing quality, safety and innovation aboard our boats, with our suppliers by building long lasting relationship of mutual benefits; also to create an environment of growth and inspiration for our employees, while contributing to the sustainability of the environment, and creating opportunities for our community.
- 7. Human Resource Policy We think global and act local. 50% of our staff is local talent that we help develop through trainings and career projections.
- 8. Community Presence We work with local suppliers and local authorities to stimulate economic growth and create long-term positive value for society. In 2016 we organized quarterly boating trips for schools and hold sailing workshops to plant the passion for sailing. Sponsored prom events from low income school districts.
- 9. Marketing strategy Sail’a vie aims to offer the right boat for each customer’s needs and aspires to have a diversified portfolio of products. For this, we produce three boat models. However, after analyzing the market, we adjust our production according to the market’s needs.
- 11. Boat Ambiance AZ4 Perfect for assiduous to fishing. It is also used as a pleasure boat and even as a means of transport in the marshes.
- 12. Boat Brise BX6 Targets the pleasure e boats market for sea, statuary or canals. It’s easy to transport. It is designed for longer voyages. Has a cabin for two people.
- 13. Boat Capitaine CE7 Targets pleasure cruising at sea or on lakes. Also offers the possibility of deep sea fishing. It is larger and more luxurious.
- 14. A B C Sail'a vie 600 € 900 € 1.500 € Market average 17.526 € 39.210 € 158.154 € - € 20.000 € 40.000 € 60.000 € 80.000 € 100.000 € 120.000 € 140.000 € 160.000 € 180.000 € Advertising Q1 A B C Sail'a vie 3.300 € 8.000 € 24.500 € Market average 3.154 € 6.342 € 20.214 € - € 5.000 € 10.000 € 15.000 € 20.000 € 25.000 € 30.000 € Pricing Q1 QUARTER 1
- 15. A B C Sail'a vie 4.500 € 5.400 € 22.000 € Market average 3.679 € 6.100 € 20.166 € - € 5.000 € 10.000 € 15.000 € 20.000 € 25.000 € Pricing Q2 A B C Sail'a vie - € 803.520 € 1.113.000 € Market average 102.813 € 385.500 € 716.739 € - € 200.000 € 400.000 € 600.000 € 800.000 € 1.000.000 € 1.200.000 € Advertising Q2 Sail'a vie Market average QUARTER 2
- 16. A B C Sail'a vie 3.000 € 5.950 € 22.000 € Market average 3.559 € 6.358 € 20.219 € - € 5.000 € 10.000 € 15.000 € 20.000 € 25.000 € Pricing Q3 Sail'a vie Market average A B C Sail'a vie 11.148 € 103.293 € 324.000 € 204.273 € 303.504 € 927.957 € - € 100.000 € 200.000 € 300.000 € 400.000 € 500.000 € 600.000 € 700.000 € 800.000 € 900.000 € 1.000.000 € Advertising Q3 Sail'a vie QUARTER 3
- 17. Market share 0 5 10 15 20 25 30 35 40 45 50 1 2 3 Ambiance Brise Capitaine Year average
- 18. Other marketing key decision Terms of customer’s payment: Half 30 days / half 60 days. Sail’a Vie average receivables: 45 days Industry’s average: 47 days Year’s average number of sales representatives: 17 Industry’s average: 11
- 19. Decade Timetable 2016 Sail’a vie was born in Bordeaux 2018 Launch eco- line with 60% recycled material 2020 Sail’a Vie expansion to Germany 2023 Launch of a customization option in our product line Decrease waste by 10% 2026 Launch of operations in the United Kingdom
- 20. SWOT Analysis Strengths Multidisciplinary International manager team. Community presence. Weakness Seasonal factor. Opportunities Expansion plans. Growing market. Improve margin. Threaths Peithels as our closest competitor. Potential entrance of new competitors. Economy slowdown.
- 21. Thank you Sail you later!