I have complete copy of thisassignment.If you want to have complete draft of thiswork with no
plagiarism,then contact me at my email id: projectwork185@gmail.com
Title: Business Model Canvas of Skype Inc.
by Student Name
Submission Date: XXX
Submission ID: XXX
File Name: XXX
Word Count: XXX
i
Table of Contents
1. A Brief Introduction of Skype .................................................................................................... 2
2. Business Model Canvas of Skype..............................................Error! Bookmark not defined.
2.1. Customer Segment ..............................................................Error! Bookmark not defined.
2.2. Value Proposition................................................................Error! Bookmark not defined.
2.3. Channels..............................................................................Error! Bookmark not defined.
2.4. Customer Relationships.......................................................Error! Bookmark not defined.
2.5. Revenue Stream...................................................................Error! Bookmark not defined.
2.6. Key Resources.....................................................................Error! Bookmark not defined.
2.7. Key Activities......................................................................Error! Bookmark not defined.
2.8. Key Partnerships .................................................................Error! Bookmark not defined.
2.9. Cost Structure......................................................................Error! Bookmark not defined.
3. References..................................................................................Error! Bookmark not defined.
4. Appendix....................................................................................Error! Bookmark not defined.
2
1. A Brief Introduction of Skype
Skype Inc. is a company that is operating in telecommunication sector. The company is
headquartered in both USA and Luxembourg. The major business of the company is marketing
and development of a computer and mobile based application named as Skype. The application
enables its users to send instant messages and also do video chatting by internet. All of the major
operations of the company are related to internet telephony where the users cannot only send
messages, Skype to Skype audio/video calls (one user to another having the app installed either
on mobile phones or on computer), and also Skype to landline telephones or mobile phone calls
on reduced rates (Skype, 2018). Skype was first released in 2003 that offered Voice over Internet
Protocol (VoIP) in a way to offer free computer to computer calls and messaging along with
calling to landline numbers on reduced rates. The concept was a breakthrough at that time and
the users were overwhelmed about this app (Lestal, 2016). In 2006, eBay acquired Skype Inc. for
the price of $2.6 billion (BBC, 2005). Many new services and features were added to Skype after
eBay acquired the company such as money transfer from one Skype user to another through
PayPal, Skype Prime, Skype Find, and some enhanced features such as video mood, call
transferring in group, auto redial and many others (Chen et al., 2012). Then in 2011, the
company was acquired by Microsoft for the price of $8.5 billion (Damouni and Rigby, 2011).
Presently, the app is available in more than 100 languages and is having more than 300 million
active users (Statista, 2018). Sams (2016) added that the company is also facing some problems
such as connectivity issues, loss of balance, and networking issues in app. Despite these issues,
the company is still enjoying rapid growth in its userbase as Skype is considered as a must-install
app for many people around the globe (Lestal, 2016).

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Business model canvas of skype inc

  • 1. I have complete copy of thisassignment.If you want to have complete draft of thiswork with no plagiarism,then contact me at my email id: projectwork185@gmail.com Title: Business Model Canvas of Skype Inc. by Student Name Submission Date: XXX Submission ID: XXX File Name: XXX Word Count: XXX
  • 2. i Table of Contents 1. A Brief Introduction of Skype .................................................................................................... 2 2. Business Model Canvas of Skype..............................................Error! Bookmark not defined. 2.1. Customer Segment ..............................................................Error! Bookmark not defined. 2.2. Value Proposition................................................................Error! Bookmark not defined. 2.3. Channels..............................................................................Error! Bookmark not defined. 2.4. Customer Relationships.......................................................Error! Bookmark not defined. 2.5. Revenue Stream...................................................................Error! Bookmark not defined. 2.6. Key Resources.....................................................................Error! Bookmark not defined. 2.7. Key Activities......................................................................Error! Bookmark not defined. 2.8. Key Partnerships .................................................................Error! Bookmark not defined. 2.9. Cost Structure......................................................................Error! Bookmark not defined. 3. References..................................................................................Error! Bookmark not defined. 4. Appendix....................................................................................Error! Bookmark not defined.
  • 3. 2 1. A Brief Introduction of Skype Skype Inc. is a company that is operating in telecommunication sector. The company is headquartered in both USA and Luxembourg. The major business of the company is marketing and development of a computer and mobile based application named as Skype. The application enables its users to send instant messages and also do video chatting by internet. All of the major operations of the company are related to internet telephony where the users cannot only send messages, Skype to Skype audio/video calls (one user to another having the app installed either on mobile phones or on computer), and also Skype to landline telephones or mobile phone calls on reduced rates (Skype, 2018). Skype was first released in 2003 that offered Voice over Internet Protocol (VoIP) in a way to offer free computer to computer calls and messaging along with calling to landline numbers on reduced rates. The concept was a breakthrough at that time and the users were overwhelmed about this app (Lestal, 2016). In 2006, eBay acquired Skype Inc. for the price of $2.6 billion (BBC, 2005). Many new services and features were added to Skype after eBay acquired the company such as money transfer from one Skype user to another through PayPal, Skype Prime, Skype Find, and some enhanced features such as video mood, call transferring in group, auto redial and many others (Chen et al., 2012). Then in 2011, the company was acquired by Microsoft for the price of $8.5 billion (Damouni and Rigby, 2011). Presently, the app is available in more than 100 languages and is having more than 300 million active users (Statista, 2018). Sams (2016) added that the company is also facing some problems such as connectivity issues, loss of balance, and networking issues in app. Despite these issues, the company is still enjoying rapid growth in its userbase as Skype is considered as a must-install app for many people around the globe (Lestal, 2016).