Business Model VASTsport Hub
- 1. VASTsport Hub GET SPORT INFORMANTION ABOUT WHAT YOU WANT & LIKE BUSINESS PLAN February 2019 Muhammad Shoaib Islamia College University Peshawar, Pakitsan VASTsport HUB MarshmallowX10@gmail.com 2019
- 2. Table of Contents 1. Business Plan--------------------------------------------------------------------------------------- 3 1.1 Executive Summary-----------------------------------------------------------------------3 2. General Company Description------------------------------------------------------------------3 2.1 Company Summary------------------------------------------------------------------------3 2.2 Mission---------------------------------------------------------------------------------------4 2.3 Objectives------------------------------------------------------------------------------------4 2.4 Unique Value Preposition-----------------------------------------------------------------4 3. Product & Services--------------------------------------------------------------------------------5 3.1 Main Features Of The Application -----------------------------------------------------5 4. Market Analysis-------------------------------------------------------------------------------------7 4.1 Target Market-------------------------------------------------------------------------------7 4.2 Market Segmentation----------------------------------------------------------------------7 5. Competition----------------------------------------------------------------------------------------8 5.1 Competitor List------------------------------------- ----------------------------------------8 5.2 Competitive Advantage--------------------------------------------------------------------9 6. Operations-------------------------------------------------------------------------------------------9 7. Management Team--------------------------------------------------------------------------------10 8. Financial Summary---------------------------------------------------------------------------------10 8.1 Capital requirements---------------------------------------------------------------------10 8.2 Sources of Funds---------------------------------------------------------------------------10 8.3 Use of Funds--------------------------------------------------------------------------------11
- 3. 1. Business Plan 1.1 Executive Summary VASTsport Hub is a new mobile application which has passion for innovation and unafraid to invest in R&D projects. VASTsport Hub mobile application idea come in mind during one of our entrepreneurship class when a teacher asked us to give an idea about something you want to change and discover, everyone gave different idea about what they want to discover, I came up with the idea to create an mobile application about sport and games because Worldwide, Smartphone’s are becoming the most widely available communication platform. I wanted to make an mobile application where user can get information about their favorite sport and get to know about upcoming competitions of leagues, matches and events. The VASTsport Hub is no special team, but it all is the work of one student of Management Sciences, currently he is studying Bachelor of Business Administration honors (BBA HONS) at Islamia College Peshawar. 2. General Company Descriptions VASTsportHub will be a company which will organizeand provideall of kind of sport information in one specialized mobile application. VASTsport Hub is Pakistani startup based on sports and games dedicated to solving problems of mostsportfans
- 4. having in getting information and updates of their favorite sports, they facing different kind of problems while getting to about stats or schedule i.e. unnecessary ads etc. It is being created by Management sciences student, whose vision to become an international benchmark in creating mobile application for solving most of sportfans problems and his mission to connect people around the world with the sport whose having similar interes 2.2 Mission VASTsportHub is the mostcomplete mobile application for updating users about all kind of information which relating to sportand it will facilitate the user by providing information what they desire for and want. One of our purpose of providing a mobile application to help user to create account make the data save for their selves for account to watch in future. 2.3 Objectives Provide Genuine stuff Grow customers base Generate revenues Work on feedbacks to find and make the problems sort out. 2.4 Unique Value Proposition (UVP) There is a lot of mobile applications providing sport information’s and other stuff about i.e. ESPN, Cricbuzz, Goal.com etc, but point is what makes VASTsport Hub different from all these sport applications is that VASTsport Hub will provide
- 5. information’s about all sport and make their user update of any kind of sport under on application, user will not go for two or more application of different sports. All the other mobile sport application provides information’s and stuff only of one or more specifically two sports like ESPN only provide about Soccer (Football) and Cricbuzz only give info about cricket so that’s why user go for more than one application. This is what VASTsport Hub mobile application will be offering to their users to get what they wants about any kind of sport in one application. 3. Product & Services VASTsport Hub include services for mobile phone that enable sport fans to keep track on their favorite sport, player or sport event at anytime and anywhere. It can be real time information such as scores, rankings, news, statistics and more or other functionalities including the integration of pictures, videos of goals, short clips and other key event. 3.1 Main Features of the Application
- 6. SOCCER (FOOTBALL) CRICKET NBA ( NATIONAL BASKETBALL ASSOCIATION) HOCKEY ICE HOCKEY GOLF BASEBALL RUGBY TENNIS PLAYERS TEAMS UPCOMING EVENTS INJURIES RECORDS. Included Sports. SPORT NEWS ABOUT.
- 7. TEAMS PLAYERS ON INTERNATIONAL LEVEL ON DOMESTIC LEVEL PLAYERS TEAMS UPCOMING EVENTS CUPS TITLES LEAGUES MATCHES. RANKINGS OF.. STATISTICS OF DIFFERENT.. SCHEDULES OF..
- 8. 4. Market Analysis 4.1 Target Market VASTsport Hub is an sport application and totally related with sport activities, so our target market for the application are mostly sport fans, athletes and those whose having interest in sport and watch it on daily basis. 4.2 Market Segmentation Sports fans are the primary segment of the end user for this mobile application: a sport fan can be enthusiast for a particular athlete, team or sport or all the organized sport as whole. Sports often attend sporting event or watch them and follow news through this mobile application. our basic market segmentations strategies will be based on following segmentations. AGE: Our target age will be 8 to 45+ Gender: We will target both sexes, with a slight skew for female due to their lower attention for sports. Location: location Worldwide and all of the application content will be in English thus, understandable to everybody. 5. Competition When entering a new market with a new product or services it is crucial to screen and analyze the competitions and competitors but in this mobile application
- 9. VASTsport Hub competitors are clear and easy to analyze, some of the competitors and their features are described in next step. 5.1 Competitors List 5.3 Competitive Advantage You need to know how your business stacks up, in term of the values it offers to its chosen target market. Key marketing tactics including pricing, messaging and distribution, while others are about positioning your business against the background of other offering. The goal is positioning your business different in a way that can help you in term of profit and market shares. VASTsport Hub is different from other mobile applications in such way because VASTsport Hub provides sport info and stuff only in one app while other have different application for each of them, in this way VASTsport Hub can get edge and gain competitive NAME DOWNLOADS FEATURES ESPN 10M+ A powerhouse in sports specially in soccer & cricket broadcasting. Cricbuzz 50M+ Called specialist of cricket with live commentary TheScore 10M+ TheScore gives you update and statistics as well breaking sport news CBS Sport 10M+ Famous for live broadcasting of CBS sports Radio. Goal.com 1M+ Only provide soccer info of any kind of league Yahoo fantasy Sport 5M+ This app covers fantasy football, baseball, basketball and hockey NBA official 3M+ This app only give info about basketball
- 10. advantage over it competitors. and there are also some points through which VASTsport Hub can get advantage over its competitors which are named below Will be listen to users Continually improve and fix Be unique Build in measurement Think content over device. 6. Operations VASTsport Hub operations ranging from development to placement in stores of Android and iOS. These operations are described below Design Prototype: Set a prototype how application will work by detecting and correcting errors. Provide What Users Want: Update and provide authentic and genuine stuff to users. Marketing: Planning a marketing campaign to promote the application through ads etc. Staffing: conducting jobs interviews and hire potential and experts candidate for the application management. Acquisition of licenses and server hosting contract: The acquisition of licenses for publishing applications in Playstores and AppStores, and they chose of third party services in the contracting web hosting. Implementation: Design development made earlier in the Android and iOS platform and publication in the app stores.
- 11. Maintenance: Monitor the state of the platform offering upgrades requires for the proper operation. 7. Management Team VASTsport Hub is in the process of founding of one Management sciences student, there is no special team is organized yet, but I will hire CTO and CFO of startup, help in communication technology partners strategies, keep updated about information technology standard , and designing marketing strategies also will be charged with designing the plan and development financing strategies. 8. Financial Summary Financial projection will be develop in order to have in estimate of sales and expenses according to those projection VASTsport Hub will requires an initial investment with interest, the initial investments will include cost that the application needs to function properly until you get to pay the initial investment. 8.1 Capital Requirements Capital requirements based on the financial projections, and the investments required will cover salaries of employees, development of licenses, cost of accommodation on the server, internet services, travel expenses, electricity and advertising expenses.
- 12. 8.2 Sources Of Funds Sources of funds will be Owners Contribution Term Loans New Equity Financing Investors 8.3 Use Of Funds The funds will be use in following activities Operations Finance and Administration Sales and Marketing Promotions activities