![Alberto Savoia Crappy Code 90% of code is crap, crappy code is Someone else’s code Poorly documented Poorly tested Too complex CRAP metric crap(m) = comp(m)^2[1-cov(m)]^3 + comp(m) Crap4j](https://image.slidesharecdn.com/business-of-software-summary-119421900335933-1/85/Business-Of-Software-Summary-7-320.jpg)
Business Of Software Summary
- 1. … a summary Félix-Étienne Trépanier http://felixflog.blogspot.com/
- 2. Disclaimer What is mentioned in this slide show is my personal interpretation of the speaker's original presentation done at the Business of Software conference.
- 3. Business of Software Speakers Guy Kawasaki Tim Lister Bill Buxton Eric Sink Alberto Savoia Joel Spolsky Dan Nunan Matt Mason Rick Chapman Jennifer Aaker Hugh MacLeod Jeffery Pfeffer
- 4. Guy Kawasaki Innovation Make meaning Jump to the next curve DICEE Deep, intelligent, complete, elegant, emotive Churn Niche
- 5. Bill Buxton Design Development is broken, no proper design Design is sketch, not code Sketch is about exploring, not deciding Bring technical people early Hide the Wizard
- 6. Eric Sink Marketing for Geeks Marketing is what to build and how to talk about it We (geeks) suck at marketing because We are proud We believe that we are normal We think black and white
- 7. Alberto Savoia Crappy Code 90% of code is crap, crappy code is Someone else’s code Poorly documented Poorly tested Too complex CRAP metric crap(m) = comp(m)^2[1-cov(m)]^3 + comp(m) Crap4j
- 8. Matt Mason Piracy Pirates look for gaps outside the market Piracy is a market signal Letting other copy/change your work is productive Innovation happens when there are no copyrights Compete with pirates, do not fight them
- 9. Jennifer Aaker Branding The brand defines the product’s personality This personality defines the B2C relationship The first interaction is of disproportionate importance Branding works internally as well
- 10. Hugh MacLeod Social Objects The English tailor blog Kula The South African winery Geeks are getting more culturally relevant
- 11. Jeff Pfeffer Knowledge to Action Action and knowledge often don’t match What will you do different?
- 12. Appendices http://www.businessofsoftware.org/ http:// blog.guykawasaki.com / http://www.billbuxton.com/ http://software.ericsink.com/ http://www.crap4j.org/ http://thepiratesdilemma.com/ http://www.gapingvoid.com/