Business Presentation.ppt

Broke Enthuasiasts + Internet
Marketing
= Profit.
Combining Retro Gaming And Incentive Marketing
Into A Profit Making Machine

Element One: Retro Gaming
 Over 5 million video games have been made
until today.
 Countless classics are still mentioned in the
video game press every day. They are like
movies and books: A whole culture!
- Examples: Bioshock, System Shock, To The
Moon, Deus Ex

Still Value In Them? You Bet!
 49% of European gamers like to revisit classic
games
 Constantly mentioned by the press - even the
traditional one!
 - Shops like Good Old Games (GOG) raked in
$34 million in revenue alone in 2018

Let’s let the numbers speak…

… And People Still Pay Good
Money For Those Games

Element 2: CPA Incentive Marketing
Online companies need customers -
sometimes even paid ones!
- App installs, entering private information in
exchange for a chance to win something…
. and customers and affiliates get paid for it.

A thriving industry
 - Incentive marketing has been around for
years!
 Several advertising companies rely almost
exclusively on it… and they’re making millions!

Example: CPALead, A Key Player
 CPALead is a company based in Las Vegas
 Revenue: $21 Million a year
 Has been in the business of incentive marketing
for 16 years now!

And who are the advertisers?
 Banks! Game Developers! Sweepstake
companies! App developers!

Just Check It Out… Even The
TikTok Sometimes.

And How Much Do They Pay For It?
Quite A Bit!

And Why Would Users Go Through
These Offers?
 To make some easy money.
 Or to get something from it!

Content Locking: Download This
App And Get A Reward!
 A very accepted business model.
 End users get access to exclusive content in
exchange for downloading an app.
 Some websites even offer expensive gift cards
in exchange for signing up for free trial offers!

Summary
 Companies pay for users and customers.
 They pay quite a bit for that
 … and this has been going on for years!

Element 3: Affiliate Marketing And
Website Owners
 Countless websites exist on video games. A lot
of them are small
 And an impressive amount of websites are
online just to offer customers a way to
download video games for free!

… And They Want To Male Money!
But How?
 Displaying Ads and popups annoys visitors and
pays really bad.
 $1-2 Dollars per thousand website visitors is a
common payout for these kind of ads.

Come On! That’s Just Ridiculous!

There Is Still Affiliate Marketing…
 Website owners can advertise products and
earn a commission for sales.
 A very common business model, and a main
source of income for many website owners.

… But The Payouts Are Horrible For
Retail Games!

6% ?!!
 Example: System Shock 2 costs $9.99 at Good
Old Games
 $9.99 x 0.06 = Less than 60 Cents
 And that’s only if the player actually buys it!

(Oh, And For Cheaper Games, It’s
Less)

Uhm… What If We Could Get The
Games Cheaper?!

We Can!! Enter Element 3: Game
Key Stores
 Several retailers offer video game keys for
cheap
 Very easy to use for the end customer- the
player.
 Discounts of 80% and more!

For Example, System Shock 2 Is
For Sale At GcdKey

User Convenience? Maximum!
 Game comes as a software key, that can be
used with game clients like Steam
 Gamers are very used to these tools, game can
be activated and downloaded automatically.

(Only Most Customers Don’t Know
They Can Get These Games Way
Cheaper

… But That Does Not Help The
Website Owners. Even less
commission for them

So What Can We Do?
Combining The Elements

Our Business Model: Free Video
Games For The Customer, In
Exchange For Doing Simple Tasks

Putting It All Together
 People like old games, but gam
expensive
 Website owners offer content a
downloads of these games (ille
time!), but they struggle to mak
 We know how to get the games
 Advertisers will pay us money f
people to do something easy fo
 Even if we pay the customer fo

A Win-Win For Everybody!
 The end customer gets a free video game worth
$9.99
 (Which we pay only $1.5 for… lol)
 We pay the website owner a way higher
commission than other affiliate programs
 And we get a nice, fat cut of it all!

And Do Numbers Work Out? Hell,
Yeah!
 Example: End customer has to download one
app, and to enter one free sweepstake
 Payout to us: 1.5$ for the app, $2 for the
sweepstake
 Website owner gets 1$ from us for every user
who does this
 We pay $1.5 for the game key

Our Profit
 We have costs of $2.5 (costs for the video
game key + $1 for the website owner
 Advertising agency pays us $3.5
 Our profit: $1
 That’s 40% Per Transaction

Business Presentation.ppt

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