Business Value - Stop working for the trash can
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The document discusses the importance of utilizing business value in agile development to prevent work from being ineffective or disregarded. It emphasizes principles from the Agile Manifesto, such as satisfying the customer through continuous delivery and collaboration between business and development teams, while highlighting the need for adaptive metrics beyond story points. Key indicators of business value include increased revenue, customer retention, reduced costs, and responsiveness to market demand throughout the product lifecycle.
Business Value - Stop working for the trash can
- 1. Business Value Stephan Hochhaus Agiler Stammtisch Ruhr 17.03.2022
- 3. Johann Dalman Bishop of Strängnäs – not the customer Trash Can Contains increment
- 4. We need to talk! How can we utilize business value to prevent our work from ending up in the trash can?
- 5. But first… The principles behind the agile manifesto state: • Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. • Business people and developers must work together daily throughout the project. • Working software is the primary measure of progress.
- 7. Our agenda • In order to measure progress, you must expand the development team’s horizon! • Agile teams are business teams! • Business value should not be assessed in every detail but be always present! • Value changes over time, it depends on context and lifecycle phase!
- 8. Products benefit from a guiding North Star Metric The only metric everybody talks about, are story points.
- 9. Measuring Progress Produce output, aim for impact Source: https://blog.crisp.se/2019/10/16/christopheachouia ntz/output-vs-outcome-vs-impact
- 10. “The Business” Self-organizing teams cannot succeed, if they are disconnected from the business. Development Who’s “the business” anyway?
- 11. Translate business value to something meaningful • Increased revenue • Increased sales • Increased customer retention • Increased active users/time spent on product • Reduced operating cost • Reduced churn • Reduced time-to-market • Reduced cycle-times
- 12. Business value on a story-level is near impossible due to shared cost.
- 13. The Kano-Model may be good enough for identifying business value. Don’t estimate basics, discover reverse and indifferent, focus on performance and excitement Kano-Model
- 15. Don’t let your backlog hold you back! • Translate business value according to your lifecycle phase • Check that market demands still exist • Re-assess value
- 16. Dankeschön! ´