Business_Models introduction for beginner
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The document discusses business models and knowledge transfer. It provides an introduction to business models and their key components, including value propositions, customer segments, channels, customer relationships, revenue streams, and costs. Examples of common business models like brokerage, freemium, and subscriptions are provided. The document also advertises upcoming knowledge transfer events at CERN on topics like intellectual property, entrepreneurship, and business models. Attendees are encouraged to contact the author for more information.
Business_Models introduction for beginner
- 1. Knowledge Transfer | Accelerating Innovation V. Nilsen Introduction to Business Models Vetle Nilsen
- 2. Knowledge Transfer | Accelerating Innovation V. Nilsen Entrepreneurship Meet-Up Provide CERN people interested in innovation and entrepreneurship with an arena for discussion and learning
- 3. Knowledge Transfer | Accelerating Innovation V. Nilsen Upcoming topics Meet-up #4: Topic TBA, May 13th Meet-up #5: Open Presentations, May 27th Meet-up #6: CTI training and support for Entrepreneurs, Björn Ingell, June 10th
- 4. Knowledge Transfer | Accelerating Innovation V. Nilsen “We should have a meeting room for initial discussions, then have a beer afterwards” - Participant
- 5. Knowledge Transfer | Accelerating Innovation V. Nilsen KT Half Day Training Topics • Introduction to Intellectual Property • Basics of Contracts for KT • Entrepreneurship at CERN • Examples of Knowledge Transfer Projects Next Session 29th of May 08:30-12:30 Sign up in the training catalogue
- 6. Knowledge Transfer | Accelerating Innovation V. Nilsen Topics 0 1 2 3 4 5 6 7 8 9
- 7. Knowledge Transfer | Accelerating Innovation V. Nilsen What is the only necessary condition for a business
- 8. Knowledge Transfer | Accelerating Innovation V. Nilsen Business Models
- 9. Knowledge Transfer | Accelerating Innovation V. Nilsen Business model is a buzzword that everybody used (or overused) during the dotcom boom. In fact, poorly thought out business models were the downfall of many dotcoms. However, the business model dates back to the earliest days of business; it merely describes the way in which a company makes money. www.investopedia.com
- 10. Knowledge Transfer | Accelerating Innovation V. Nilsen
- 11. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Source: Business Model Generation, A. Osterwalder
- 12. Knowledge Transfer | Accelerating Innovation V. Nilsen Value Proposition What distinguish your business from the competitor? What is the value you provide the customer? • Newness • Performance • Customization • "getting the job done” • Design • Brand/status • Price • Risk reduction • Convenience/usability
- 13. Knowledge Transfer | Accelerating Innovation V. Nilsen Value Proposition
- 14. Knowledge Transfer | Accelerating Innovation V. Nilsen Customer Segments Who are your main customers? • Mass Market • Niche • Segments • Multi-Sided
- 15. Knowledge Transfer | Accelerating Innovation V. Nilsen Channels How do you distribute the value proposition to your customers? • Online • Retail Stores • Partners • App
- 16. Knowledge Transfer | Accelerating Innovation V. Nilsen Customer Relationship What is the relationship the business have with its customers? • Personal Assistance • Dedicated Personal Assistance • Self Service • Automated Services • Communities • Co-creation
- 17. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities The most important activities in executing a company's value proposition
- 18. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Resources The resources that are necessary to create value for the customer • Human • Financial • Physical • Intellectual
- 19. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Partners Which partners are necessary for making the business work?
- 20. Knowledge Transfer | Accelerating Innovation V. Nilsen Revenue Stream How the company makes income • Selling a product • Usage Fee • Subscription • Renting/Leasing • Licensing • Brokerage Fees • Advertising
- 21. Knowledge Transfer | Accelerating Innovation V. Nilsen Cost Structure What are the cost associated with running the business and how does it scale with sales • Fixed Costs • Variable Costs • Economies of Scale • Economies of Scope • Cost-Driven vs. Value-Driven
- 22. Knowledge Transfer | Accelerating Innovation V. Nilsen
- 23. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments
- 24. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments
- 25. Knowledge Transfer | Accelerating Innovation V. Nilsen
- 26. Knowledge Transfer | Accelerating Innovation V. Nilsen Exercise
- 27. Knowledge Transfer | Accelerating Innovation V. Nilsen
- 28. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Content owners Content Providers Distribution platform Easy access to content when you want it Online People who binge watch tv shows Digital platform Subscription Royalties Salaries Bandwidth
- 29. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Travel networks Platform maintenance Brand Cheap way of getting an unique travel experience Online Online community Travelers % Fee Platform costs Home owners Phone support Insurance Platform Customer support Payment providers Rent out your extra space
- 30. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Payment providers Marketing Platform development Support Brand Trust Platform Exchange money from one currency to another at better rates Online support Web platform People living/workin g abroad Frequent users of exchange services % Fee Platform development Support Insurances
- 31. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Publishers Maintaining platform Warehouses Price Online Platform Amazon.com Sales Platform, Logistics, Marketing, Physical Storage, Suppliers and manufacturers Network of sellers Logistics Marketing Brand Platform Selection Convenience/ Speed Mass market Online and phone support Commission on sales Subscription
- 32. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Content Providers Advertising sales and analytics Users Brand Platform Platform development and maintenance Connect with friends, share content … Reach a specific target group with your advertising Facebook adds, Facebook pages Online Internet Users Advertisers and marketers Small businesses Add Revenue Bandwidth Sales Platform
- 33. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Suppliers Appliance producers Production Logistics Sales Price Simplicity Customization Convenience Brand Physical Resources Communities Self-service IKEA Web sales Individuals Businesses Product sales Production Marketing and sales
- 34. Knowledge Transfer | Accelerating Innovation V. Nilsen Basic Models • Brokerage • Bundling • Crowdsourcing • Disintermediation • Freemium • Leasing • Low-touch • Pay as you go • Razor/blades • Product to service • Standardization • Subscription • Negative operating cycle Source: Seizing the white space, Mark Johnson
- 35. Knowledge Transfer | Accelerating Innovation V. Nilsen
- 36. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments Manufacturers Retailers Brand Patents People who shave Clean Shave Simple Razor Handle Blades Built-in “lock-in” Retail Marketing R&D Logistics Marketing Manufacturing Logistics, R&D Blades Razor Handle
- 37. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments
- 38. Knowledge Transfer | Accelerating Innovation V. Nilsen
- 39. Knowledge Transfer | Accelerating Innovation V. Nilsen Building your own business models
- 40. Knowledge Transfer | Accelerating Innovation V. Nilsen Key Activities Key Partnership Key Resources Cost Structures Revenue Streams Value Propositions Customer Relationships Channels Customer Segments
- 41. Knowledge Transfer | Accelerating Innovation V. Nilsen Source / Learn more
- 42. Knowledge Transfer | Accelerating Innovation V. Nilsen Feel free to contact me: Vetle.Nilsen@cern.ch
Editor's Notes
- #3: The aim is to provide CERN people who are interested in innovation and entrepreneurship with a platform where they can discuss and learn about relevant topics. Some of the meet-ups will have a specific agenda with invited guest speakers, while others will have more of an overarching topic to be discussed among the participants. The first meet-up was primarily spent discussing how the meet-ups should be organised in the future and what the participants want to accomplish by attending the meetings. We also asked them to answer a short questionnaire, and the results are presented in the following slides.
- #4: Commission for technology and innovation
- #7: We presented the participants with 12 different subjects related to innovation and entrepreneurship and asked them which ones they would be interested in discussing and/or learning about. Sales technique and Business models were the most wanted subjects, followed by business plans, angel investors, open innovation and entrepreneurs’ experiences.
- #9: Google was far from the first search engine.
- #23: 13 Billion EUR / 17 Billion USD