BuzzFeed: Growing a global publishing network through tech, product and data science
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BuzzFeed has expanded significantly since 2013, growing from 1 international edition speaking 1 language with 200 employees, to 10 international editions publishing content in 6 languages with over 1,300 employees in 2016. BuzzFeed publishes over 7 billion monthly content views across more than 30 platforms, utilizing a distributed model to reach global audiences. While data provides insights, BuzzFeed believes impact matters more than numbers, as evidenced by user testimonials about how BuzzFeed content improves lives by providing laughter, inspiration, and reducing feelings of loneliness.
BuzzFeed: Growing a global publishing network through tech, product and data science
- 1. BuzzFeed Building a cross-platform, global network
- 2. BuzzFeed in 2013 • 1 international edition • 1 language • 200 employees
- 3. BuzzFeed in 2016 • 10 international editions • 1300 employees • Six languages • Hundreds of posts and videos translated every week
- 4. “A cross-platform, global network” • 7 billion content views/month • Publishing to over 30 different platforms This GIF shows how BuzzFeed publishing has evolved…
- 5. Why a distributed model? Because the shift from web to platforms is real. And it’s happening fast.
- 7. • Original: 80m views • In Spanish: 8m views • In French: 6m views • In Portuguese: 5m views
- 10. How does BuzzFeed think about data? • Don’t be a slave to it • Re-anchor periodically • There is no one metric to rule them all • And most importantly…
- 11. Impact matters more than numbers
- 12. "Thank you for showing me that I am not alone. Thank you for showing me that I am not broken. Thank you for making me laugh every day. Thank you for inspiring me." "I suffer from depression, anxiety, PTSD, an eating disorder, and BPD. Watching videos and reading articles that you have made makes living today a little bit easier...You should feel proud of your work and know that you've improved at least one life through it." ay. It was a nice temporary escape from feeling alone. I watched
- 14. How BuzzFeed shares data internationally • Automated email reports • Hand-crafted email reports • Slack rooms - and Slack bots! - for everything • Third-party tools eg Gengo for translation • Internal tools. Such as…
- 16. But data is meaningless without communication • All-hands meetings for different time zones • Recordings and text summaries of meetings • International editorial co-operation • Monthly cross-platform projects • International summits • Constant Slack communication
- 17. @lukelewis Head Of European Growth BuzzFeed What else would you like to know?