Organizations should address three core issues when implementing IT projects: organizational readiness, the specific projects, and the technologies. However, over 70% of projects fail due to insufficient focus on organizational readiness. The Business Value of IT Framework assesses organizational readiness across three layers - the deeper reality of culture and structure, surface-level manifestations, and the IT consequences. It examines seven factors of the organizational context to understand issues. Three levers of the framework - purpose, alignment, and maturity - are mapped to identify the organization's position and plan improvements. Coeus Age then provides advisory services including readiness assessments, project support, and technology roadmaps. The lead consultant, Kapil Dev Singh, has over 20 years of research experience developing the