C thru company presentation
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C-Thru is proposing to open an upscale entertainment venue in Las Vegas that will feature nightly burlesque shows followed by a lounge with live music. The goal is to attract 21-34 year olds with bachelor and bachelorette parties by providing an elegant atmosphere for drinking cocktails and enjoying burlesque performances in a speakeasy-style setting without the loud noises of casinos. Marketing strategies include billboards, social media, magazine advertisements and working with local hotels to drive customers.
C thru company presentation
- 1. C – Thru An Entertainment Venue Team 6: Aaron Itsell, Chelsea Rollins, Christina Sanger, Melissa Tenney HTE 3570-OTR Hospitality and Tourism Marketing
- 2. Preview of What C-THRU is all about….. http://www.youtub e.com/watch?v=OT RkFMrNjTk
- 3. What is C-THRU • entertainment venue type with a burlesque speakeasy lounge feel • Its located in Las Vegas, Nevada in an off the strip standalone property that has no ties to one specific hotel • We are a nightly burlesque and variety show that will be reminiscent of the heyday of burlesque with an updated and upscale twist • Following the burlesque show the party will continue with lounge funk and instrumental house music that gives a relaxed and comfortable atmosphere • Aim= entertain our clients in an upscale, fun environmet – sophisticated gathering place, there is a low and inviting glow filled with modern design and the clientele to match
- 4. Las Vegas • Attracts 300,000,000 annually
- 5. The Burlesque Show • Will take place nightly at 10pm with an extra show on weekends taking place at 8pm • There will be enticing entertainment where guests will be able to sit back and relax while sipping cocktails and enjoying the upscale environment we provide
- 6. After the Show • C-THRU is quiet, save for the ambient DJ-driven music that rarely disappoints. It avoids all gambling and serves the drinks just as you want them, strong and often. C-THRU is planned, yet seamlessly flowing. • Goals and Objectives Include: – Providing an upscale experience to all clientele, both local and transient, by providing memorable service, unique cocktails and tasteful adult entertainment
- 7. Marking Strategy • 21-34 year olds • Our clientele will come to Las Vegas seeking a different Vegas experience without the cheap drinks, bad gambling atmosphere, but who cannot afford a high rollers only experience. • We seek to attract the bachelor and bachelorette parties to want to show their friends a high profile lifestyle, for a more affordable cost • We seek to attract those who want a laid back lounge atmosphere with tasteful adult entertainment through burlesque and lounge entertainment.
- 9. Situation Analysis Company Current Market Status/Situation • C-THRU Cocktail Room and • Nightlife is very popular for tourists coming to Vegas. It is one of the Entertainment main attractions people are interested in, besides gambling that draws a large crowd. • One of the more popular Burlesque shows in Las Vegas currently is the Absinthe show at the Caesar’s Palace Hotel. Absinthe would most likely be our biggest competition. • Currently, Las Vegas attracts mainly 21 to 34 year olds who are visiting for bachelor or bachelorette parties or celebrating a 21st birthday
- 10. Strategic Plan Goals Methods of Marketing • Select placement of billboards, avoiding • To provide an upscale areas such as the strip, and along the highway to Los Angeles experience to all • Lit signs on select few taxi cabs? clientele, both local and • Signage in the airport terminals? • Magazine ads in: Vegas Magazine, GQ (city transient in a guides), Vegas7, Las Vegas Weekly, Travel & Leisure, Food and Wine Cocktails (goal to permanent, respectful make top 100 bars), spin magazine, Imbibe Magazine setting that can be • Social media pages • Winning awards in magazine’s “Best Bars attributed to the List” memorable service, unique • Bringing in local and national bloggers to experience the night of their lives cocktails and adult • Concierge in hotels that would like to enjoy the kickbacks received for referring guests entertainment in a relaxed over after hours bar.
- 11. Market Current Market Desired Market Share • When searching “speakeasy” in Vegas online there are 15 locations that come up so compared to the average bar out there our market is significantly smaller. It seems as if based on reviews the largest competition for a speakeasy lounge is called Downtown Cocktail Room.
- 12. Budgeting • Within the first 3 months, the venue sees an 80% occupancy level during business hours. Within the first year, the goal is to break even with overhead costs, employee salaries and rent. • Within 3 years, the company will reevaluate its market share, the business plan and consider continuing with burlesque show and theme or seek a business revamping. • Maybe the reevaluation will lead to a second location in Las Vegas or other gambling centered city seeking a place full of relaxation and void of the loud, intrusive noises of the gambling atmosphere.
- 13. Environmental Factors -External • An economic factor that may present a challenge would be the decline of tourists to Las Vegas. – decline in numbers in a market segment that would cause a decrease in profits. – The success of C-Thru relies mostly on the success of the Las Vegas economy. While C-Thru seeks to accommodate the local living nearby in Las Vegas, the local population would be less likely to spend money on an outing
- 14. Political & Social Factors • Political • Social: Our competition would be other night clubs or lounges offering live entertainment and free flowing booze • All other venues in Las Vegas could be considered competition • C-THRU can differentiate itself from the other entertainment and food and beverage venues because of the atmosphere and the clientele it will attract.
- 15. The Market Market Trends Market Potential • The baby boomers seek the • There is a very small niche entertainment in a burlesque market for this type of lounge. show, while the younger • The likelihood of finding a tasteful burlesque show where generation, the main group men and women alike can that we target, seeks to enjoy themselves is different impress their friends with the than that of going to a local upscale experience and bottle Las Vegas strip show service, but seeking the place • This is a different type of entertainment value that may that provides the most only exist in one or two other valuable amenities for the best venues, and is not hosted by a price hotel
- 16. Segmentation of Market • Geographic: the locals are there, provide services with no cover to after show lounge, and discounted rates for burlesque show. – The transient visitors will be targeted through ads in select airports, positive reviews on bloggers websites and word of mouth social media outlets • Demographic: the clientele seeking an upscale experience, those who can pay for it, we seek to entertain above a certain tax bracket, but not shutting out the others. We seek to provide an upscale experience for a larger audience. • Behavioral: • Psychographic: Aimed towards providing an upper class experience
- 17. Action Plan • Our marketing plan is customized in a way that promotes our cocktail room to individuals through the utilization of creative advertising. • Advertising – Billboard – Rental space on top of taxis – Ads in tourism magazines • A key component in our advertising would be getting out in the community handing out small business card promotions for free admission to hotel guests and tourists. • Social media outlets is also crucial in acquiring a client base. Our advertisements indicate that we offer a superior lounge stocked with cocktails and tasteful adult burlesque shows, comedians, and music for entertainment. • It is important to us to correspond with any customer inquiries, compliments, and complaints. – strategy implemented to maintain a good rapport with clients – establish ourselves in the lounge/burlesque culture. We will accomplish this through assessment of reviews on websites like Yelp, Facebook, and Twitter.