C2C Greening DJ
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The document discusses the Cradle to Cradle concept of value creation through design and redesign. It advocates optimizing products and systems to be effective and enhance people, planet, and prosperity. It provides steps for applying Cradle to Cradle principles, including taking inspiration from nature, supporting positive values, enhancing qualities, and having the courage to creatively redesign through questioning assumptions.
C2C Greening DJ
- 1. Cradle to cradle: value orientation Douwe Jan Joustra Program Education on Sustainable Development
- 2. Songs of the sixties, reality in this era The times they are a changing Blowin’ in the wind Here comes the sun Smoke on the water
- 4. Cradle to Cradle is ambitious: It is about value-creation, about clever solutions, new designs, working on effectiveness It is about design and re-design Creativity of the creatives: help industry to get ‘room to move’
- 5. Cradle to Cradle is working towards effectiveness ECO-EFFECTIVENESS DEFINE, INCREASE, SUPPORT, OPTIMIZE ECO-EFFICIENCY
- 6. Cradle to Cradle is working on metabolisms
- 7. IDENTIFY THE BEST: ABC-X CATEGORIZATION OPTIMAL OPTIMIZING TOLERABLE NOT ACCEPTABLE NOT CHARACTERIZED
- 8. Start working… Don’t improve, start to re-design Less bad is not doing good (add value) Not less material, but manage the materials Cradle to Cradle instead of Cradle to grave Don’t simplify (one size fits all), celebrate diversity Don’t feel bad, be happy: Celebrate intelligence, Celebrate beauty, Celebrate life!
- 9. So, let’s work on design principles Learning from nature What values do we support? What quality do we enhance? How can we be creative?
- 10. Step 1: Take a look outside Any organism that survives in this situation? What characteristics can you identify? Does any organism do harm to the situation? Can you find something you like? Conclusions: paperclipmethod: write down your own conclusions, then share them
- 11. Step 2: What values do you support? On the social environment? On the physical environment? On the systems orientation? On people, planet and prosperity? Discuss in small group and identify 2 or 3 values on each theme
- 12. Step 3: what quality needs to (or can) be enhanced People Planet Prosperity/Economics Solidarity (scale: local – global) Solidarity (intergenerational) When a car can clean the air, what would other products do? Home or here on university?
- 13. Step 4: Have the Courage to Create (C2C) Find a new solution for a classical umbrella or a bicycle Ask questions What conditions do you need to get the Courage to Create? The 1.000.000 million dollar question
- 14. Lotus
- 15. Lotus magn ified Lotus or …
- 16. Old new (they mimicked)
- 17. Never stop asking Why or How And start redesigning our lives