C3 For Tcu

Editor's Notes

• #3: We’ll start out by identifying the obstacles to innovation at media organizations. This will get them out as we start the workshop and also set up the conclusion to the C3 overview.
• #5: I will note how newspapers’ audience is dwindling (to 13% of population in 2009)
• #6: And newspapers’ advertising is falling even faster than audience
• #7: I’ll talk about why paid content isn’t the solution for newspaper companies, why it’s a symbol of our continuing failure and refusal to innovate and how it sucks up energy and money we should be investing in innovation.
• #9: I’ll discuss how Twitter and other social media are helping meet people’s needs for news and business and news companies need to catch up quickly.
• #12: I’ll explain the origins of Bryce Canyon (not erosion, but tectonic upheaval), and explain the tectonic shifts going on in the media business.
• #16: More and more people are getting information and connecting with their world on cell phones. Media companies need to think of phones as our primary publishing platform.
• #20: I’ll explain how I ended up at Cedar Rapids, where Chuck Peters and others were discussing different ways of working and thinking.
• #21: We’ll talk about separating content from product, using the example of NPR’s Create Once, Publish Everywhere model. Also will discuss efforts at GazComm to separate content from product.
• #23: I’ll tell participants they can read the full C3 blueprint (38 pages as a pdf) on my blog
• #31: We’ll discuss the C3 approach to a driving service, noting that some news organizations are starting, but still thinking like newspapers.
• #35: I’ll note that the driving service presents great opportunities to help drivers and businesses that serve drivers. But national players are already moving into this space.
• #38: I’ll discuss my own experience with CaringBridge during my nephew’s illness and discuss how the concept of big news in small circles can open important opportunities in personal news.
• #43: Again, I’ll note that national players unfettered by newspaper thinking are ahead of us in this space.
• #47: We’ll talk about local search, the opportunities for local companies and the national players already moving swiftly.
• #52: We’ll discuss C3
• #54: We’ll return to the first question I asked, about obstacles to innovation, and ask people when their news organizations excelled in the face of obstacles.
• #55: I’ll talk briefly about the Cedar Rapids flood and how our organization succeeded in the face of amazing obstacles. I’ll end by noting that we need to take the same no-excuses approach to innovation that we take to big news stories.
• #66: We’ll spend the second half of the seminar in small groups, working on projects.
• #68: After the exercises and discussion, we will wrap up with a discussion of how printing and digital communication have changed and are changing the world, and the opportunities if we see them right.