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Route 34 - Downtown Crossing
City of New Haven
Sept. 24, 2015
Improving Project Delivery Through Effective Communications
Session Agenda
 1. Project Overview
 History and Planning
 Construction Activities
 2. Communications Program
 Team Discovery
 Narrative Development
 Physical and Digital Tactical Platforms
 3. Community Outreach & Implementation
 4. Practice Exercise
Presenters
Michael Piscitelli
Deputy Economic Development Administrator
City of New Haven
mpiscite@newhavenct.net
Doug Hausladen
Transportation, Traffic & Parking, City of New Haven
PARK New Haven, Interim Director
dhausladen@newhavenct.net
Kristen Ashby
Senior Planner and Community Outreach Lead
PB Americas
stiff@pbworld.com
Kelly Bigelow Becerra
Freelance Art Director, Designer and Filmmaker
Bridgeport, CT
artstarkelly@gmail.com
1. Project Overview
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
 Long-term Vision
 Starting Points
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
2. Communications Program
Discovery
“What are plans to alleviate traffic”
“How are we going to get to the Air Rights Garage”
“This project is insane!” This will make the traffic and parking that IS New Haven
worse….this will be the final nail in the crime ridden, unsafe, unfriendly to business city
that is New Haven”
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
[KB slides]
[KB slides]
[KB slides]
[KB slides]
[KB slides]
[KB slides]
[KB slides]
[KB slides]
Physical and Digital Platforms
Hard Copy Platform Digital Platform
Presentation Deck Website (project-specific)
Bookmarks Social Media (existing)
Table Skirt E-Blast (project specific)
Tear-off Maps Direct email (key
stakeholders)
Post Cards
Field Signs
C3   Improving Project Delivery Through Communications
[KB slides]
www.downtowncrossingnewhaven.com
C3   Improving Project Delivery Through Communications
Getting Around
 Yale New Haven Hospital - Transit
 www.ynhh.org/visitor-information/hospital-locations-
directions-parking-and-lodging.aspx
 CTTransit
www.cttransit.com
 CTRides
www.ctrides.com
 Metro-North & Shore Line East
www.ctrides.com
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
3. Community Outreach and
Implementation
 Outreach
Matrix
IN PERSON ON SITE / TABLE EMAIL
Key Stakeholders X X
Traffic Reporters X X
Emergency Services X X
Park New Haven X X
NHPD / State Police X X
General Media X
Traffic Reporters X X
Electeds X X
Navigation Services X
Roadify X
Union Station X
Knights of Columbus X X X
Temple Medical X X X
Yale-New Haven Hospital X X X
YNHH - St. Raphael X X
Tower One/Tower East X X X
300 George Street X X X
Yale School of Medicine X X X
CDOT Managers X X
Electeds X X
CDOT VMS X
C3   Improving Project Delivery Through Communications
Exit 3 eastbound,
closed, May 21, 2013
Exit 3 westbound, closed May 2, 2013
Milestone #1:
May 21, 2013: Exit 3 Closed Permanently
Milestone #2:
July 17, 2014: Exit 2 Closed Permanently
Summer Traffic Shifts
Walk-around post card
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
C3   Improving Project Delivery Through Communications
New Haven Register
4. Practice Exercise
C3   Improving Project Delivery Through Communications
Community in Progress:
Thank you for your patience.

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C3 Improving Project Delivery Through Communications

  • 1. Route 34 - Downtown Crossing City of New Haven Sept. 24, 2015 Improving Project Delivery Through Effective Communications
  • 2. Session Agenda  1. Project Overview  History and Planning  Construction Activities  2. Communications Program  Team Discovery  Narrative Development  Physical and Digital Tactical Platforms  3. Community Outreach & Implementation  4. Practice Exercise
  • 3. Presenters Michael Piscitelli Deputy Economic Development Administrator City of New Haven mpiscite@newhavenct.net Doug Hausladen Transportation, Traffic & Parking, City of New Haven PARK New Haven, Interim Director dhausladen@newhavenct.net Kristen Ashby Senior Planner and Community Outreach Lead PB Americas stiff@pbworld.com Kelly Bigelow Becerra Freelance Art Director, Designer and Filmmaker Bridgeport, CT artstarkelly@gmail.com
  • 14. Discovery “What are plans to alleviate traffic” “How are we going to get to the Air Rights Garage” “This project is insane!” This will make the traffic and parking that IS New Haven worse….this will be the final nail in the crime ridden, unsafe, unfriendly to business city that is New Haven”
  • 25. Physical and Digital Platforms Hard Copy Platform Digital Platform Presentation Deck Website (project-specific) Bookmarks Social Media (existing) Table Skirt E-Blast (project specific) Tear-off Maps Direct email (key stakeholders) Post Cards Field Signs
  • 30. Getting Around  Yale New Haven Hospital - Transit  www.ynhh.org/visitor-information/hospital-locations- directions-parking-and-lodging.aspx  CTTransit www.cttransit.com  CTRides www.ctrides.com  Metro-North & Shore Line East www.ctrides.com
  • 33. 3. Community Outreach and Implementation
  • 34.  Outreach Matrix IN PERSON ON SITE / TABLE EMAIL Key Stakeholders X X Traffic Reporters X X Emergency Services X X Park New Haven X X NHPD / State Police X X General Media X Traffic Reporters X X Electeds X X Navigation Services X Roadify X Union Station X Knights of Columbus X X X Temple Medical X X X Yale-New Haven Hospital X X X YNHH - St. Raphael X X Tower One/Tower East X X X 300 George Street X X X Yale School of Medicine X X X CDOT Managers X X Electeds X X CDOT VMS X
  • 36. Exit 3 eastbound, closed, May 21, 2013 Exit 3 westbound, closed May 2, 2013 Milestone #1: May 21, 2013: Exit 3 Closed Permanently
  • 37. Milestone #2: July 17, 2014: Exit 2 Closed Permanently Summer Traffic Shifts Walk-around post card
  • 46. Community in Progress: Thank you for your patience.