Caem2011 110613014044 Phpapp02
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This document discusses how social media has changed marketing and sales. It notes that communities now own brands and self-organize using tools like hashtags and meetups. While traditional media is still used, social platforms now drive most attention with over 1 billion views per day across sites like Facebook, Twitter, and YouTube. The key is building trust and transparency through engaging with customers authentically and consistently online. Rules for success include stopping pitches and starting real connections within communities. The future will bring more customer collaboration on brands and products through location-based mobile networks and social customer relationship management.
Caem2011 110613014044 Phpapp02
- 1. How Social Media and Social Networking are Turning Sales and Marketing Upside-down @shanegibson #CAEM2011
- 2. “ I think that’s going to break.”
- 3. “ The Community Owns Your Brand”
- 4. The Community is Self-Organizing #Tweetups
- 6. We Still Use Old Media
- 7. 700 million
- 8. 90 Million
- 11. “ If you think you are a leader and no one is following you... You’re actually just going for a walk”
- 15. The Reverse Drip
- 16. Trust and Transparency “ The beauty in trust, credibility, likability and relevance is that because so few companies really practice it. Companies that do rise above the noise and get noticed.” – Jeff Booth, CEO, BuildDirect.com
- 17. Marketing Now Belongs to Everyone
- 22. Don ’t outsource your personal brand
- 23. Rules of Engagement #1 Stop pitching and start connecting #2 Doers win in the game of social media #3 It ’s not about you #4 Be fearless in your contribution to community #5 Don ’t be a social spammer, engage #6 Be authentic #7 Be consistent
- 25. Listening
- 26. Canada’s Biggest Book Launch Party (Until someone tells us otherwise)
- 29. The Future Nano-casting Customer collaborated brands and products Location based and mobile networks Social CRM
- 30. Resources http://socialized.me /caem2011 http://twitter.com/shanegibson http://closingbigger.net http://inSocialMedia.com
Editor's Notes
- #2: Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
- #3: Shane talks about Krisitan
- #4: Shane: Hummer Ubertor: Competitor Spam story
- #7: Canpages Business is changing
- #12: Shane share’s his favorite quote
- #13: Steve covers Disengaged. Introduces thought leaders.
- #14: Influencing thought leaders
- #15: John Chow.
- #16: Steve Introduces the Reverse Drip
- #18: Steve talks about the CEO. Shane talks Army and social media policy.
- #21: Shane talks about George – Power Bar story.
- #23: Steve talks about Realtors – Shane talks outsourcing networking
- #24: Shane is odd.