Camp Austin Spring 2010 - Session Outline v2
2 likes647 views
The document discusses the importance of storytelling in product management. It notes that products with strong stories that are effectively marketed tend to be more successful than those without. It also suggests starting with the marketing "story" or commercial early in the development process and not hiding the key features or "demo button" from potential users. The goal is to get people interested in and talking about the product through an engaging narrative.
Camp Austin Spring 2010 - Session Outline v2
- 1. Product Management: Start With The StoryProductCamp AustinMarch 2010Joshua Duncanwww.twitter.com/joshua_dDraft Version 0.07
- 2. Session Goals20 mins of presentation20 mins of group discussion3 key points3 market examplesDraft Version 0.07
- 3. Key PointsNobody CaresWrite the commercial firstDon’t hide the demo buttonDRAFT VERSION .06Draft Version 0.07
- 4. The Goal:DRAFT VERSION .06Draft Version 0.07
- 5. The product has a story, and the marketing makes it sing**Baked In:, Bogusky &Winsor
- 7. Why is it that some products seem to take off on their own and others never find a market? Draft Version 0.07
- 8. Why does the market not understand my product features?Draft Version 0.07
- 10. What can I do during product development to get people talking about my product? Draft Version 0.07
- 11. Storytelling is by far the most underrated skill in business***Gary Vaynerchuk, Crush It! Draft Version 0.07