Can Analysing Consumer Trends Improve your Learning Strategy?
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The document discusses emerging jobs and changing consumer trends that will impact learning and development strategies. It notes that 60% of jobs from 10 years in the future have yet to be invented. Examples are given of jobs that did not exist 10 years ago in areas like sustainability, app development, and social media. The document advocates for scenario planning to develop learning strategies that can adapt to an uncertain future, rather than long-term plans, and questions whether HR or L&D is best positioned to partner with the business strategically.
Can Analysing Consumer Trends Improve your Learning Strategy?
- 1. CONSUMER TRENDS AND L&D STRATEGY DARIN FOX FEB’16 UNCONFERENCE
- 2. Jobs that didn’t exist 10 years ago • Sustainability Consultants • App Developers • Market Research Data Miner • Strategic Workforce Planner • Social Media Manager • Elder Care Services Coordinator • Search Engine Optimisation • User Experience Designers • Virtual Assistant • Transport Security Agent • Professional Blogger • Telework Coordinator • Augmented Reality Architects • Online “place” Builders • Smart Contract Developers • Global System Architects • Global Crowdsourcing Managers • Waste Data Managers • Urban Agriculture • Business Colony Managers • Personal Avatar Designer • Avatar Hollywood Agents • 3D Print Engineer • Alternative Currency Bankers • Privacy Managers • Data Hostage Specialists • Smart Dust Programmers Source: http://www.futuristspeaker.com/2011/11/55-jobs-of- the-future/ 60% of the jobs 10 years from now haven’t been invented yet. Some likely candidates: IN HINDSIGHT…..
- 3. A REAL “OOPS” EXAMPLE Difficulty to Hire Overall, this job is not particularly difficult to hire for (around the median), but significantly easier in Canberra (88 median), but significantly easier in Canberra (88 candidates per role) and Melbourne (68 candidates per role) than in Sydney Melbourne (68 candidates per role) than in Sydney (35 candidates per role). National average is 51 candidates per role. 12 months later…. • Seek.com reports the IT Security job ads jumped by 60% in 2015. • The # of IT Security roles are projected to increase by 21% by 2019, the fastest growing across the ICT job family. • In Australia across all industries, average time to fill IT Security permanent roles is 61 days. • A security architect salaries in NSW is now around $180K with expected rises in job numbers and salaries.
- 4. External Labour Data – ICT
- 7. In Australia in 2006, women made up 10.6% of the engineering labour force and grew by 8.0% per year, increasing the proportion of women engineers to 11.8% in 2011. Although an improvement, the share of women engineers is very low compared to the skilled labour force at 53.0%. The next census will occur in 2016 but other ABS employment data suggests that the number of women in engineering has dropped below 2011 levels. https://www.engineersaustralia.org.au/sites/default/files/shado/Resources/statistical_overview_2015.pdf Gender ratios in engineering 24 1.4% 36 2.1% 36 2.1% Networks Female to Male ratio is 14.6%. However, considering that the Networks’ workforce is not 100% engineers, this ratio should be much higher. Networks ability to attract and retain female talent across all roles will be heavily impacted. Other BU’s: • Optus Business – 26% female • Finance & IT – 30% female • OWS/SMB – 23% female Networks Female to Male Ratio
- 8. For the 4 leading up to Feb’16, Networks only had 1% voluntary turnover. Optus Business, a similarly sized business unit, had 4% voluntary turnover in the same time period. Voluntary Turnover in Networks will impede the acquisition of future capabilities
- 9. Will we be ready? • To compete, organizations will need to push talent management beyond the enterprise wall to include the new extended workforce: up to 40% of work will be done in the “gig economy” by (Accenture/Deloitte) Participation rates of mature workers Growth of the US “gig economy” • Almost 60% of existing jobs will disappear in the next 15 years due to automisation, artificial intelligence and robotics. (University of Oxford) • More Australians are working past traditional retirement age. And unemployment rates of university graduates are at historic lows. (Australian Bureau of Statistics)
- 10. External Competitors for Talent Employment by Industry Sector
- 13. 3 to 5 year planning window Preferred Future (current strategy) Possible Future Probable Future Plausible Future Foundationalcapabilitiesrelevanttoall potentialfutures Agreed metrics to assess which future is becoming more likely every 6 months Fine-tune and narrow agreed capabilities plan based on increased likelihood of a potential future scenario SCENARIO PLANNING
- 14. • Does (or could) analysing consumer trends lend meaningful insight into your learning strategy? How? • Who will ultimately be best placed to be the strategic partner of the business – HR or L&D? Why? • In an increasingly complex environment, is long-term planning counter- productive? DISCUSSION
Editor's Notes
- #3: The workforce is becoming increasingly global, interconnected and interrelated. Not only are jobs evolving quickly, but new jobs can appear and disappear within 10 years. The competitive environment will continue to become increasingly complex and uncertain. Corporate strategies can do a 90 degree shift every 3 years. PewDiePie – 10 billion hits, over 41 million subscribers (the same number of Netflix subscribers in the US), made $10m last year