Capabilities short
- 1. Digital
- 2. Fully Capable Team Team of 20 strategists, developers, actionscripters, 3D artists, designers, project managers and animators We utilize a list of standard industry business intelligence tools and resources including comScore to support our strategic plans, analytics and optimization. At the core of this offering is the consumer around which we deliver an experience that speaks to their motivation and wants. Our core capabilities are focused around 3 services Strategy and Analysis Marketing & Advertising Digital Media
- 3. Core Capabilities Strategy and Analysis Assistance in process and protocol development Digital Engagement Strategy Development Measurement, Analysis and Optimization Strategy Development Competitive Landscape Assessment and Audit Audience and User Insight Production and Development Creative Online Brand Development Website Performance Optimization Web Based Programming and Development Mobile Application Development Social & Viral Engagement Initiatives Email Marketing and CRM Paid Search and Feed Management
- 4. Core Capabilities Digital Media Research, Planning, Buying & Placement Emerging Media and Technologies Performance Optimization and Growth Planning
- 5. Case Study: MiConstruguia.com – Email Campaign Objective: Build Consumer Database, Build Brand Loyalty, Generate Awareness of New Service Results: Open Rate: 23.94% Clicks: 24.81% CTR: 6% Unsubscribe: 1.25% Construction Benchmarks: Open Rate: 23.86% CTR: 4.44% Unsubscribe:1.85%