Capgemini's Journey: Transforming Global Social Sourcing through Accelerating LinkedIn Certification
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Capgemini has partnered with LinkedIn to transform its social recruiting strategy, resulting in significant increases in LinkedIn usage and recruitment metrics. The initiative emphasizes leadership buy-in, continuous learning, and the importance of certification in enhancing recruiters’ effectiveness. Overall, the approach focuses on engaging and educating talent teams to improve hiring outcomes through social sourcing.
Capgemini's Journey: Transforming Global Social Sourcing through Accelerating LinkedIn Certification
- 2. Capgemini's Journey: Transforming global social sourcing through accelerating LinkedIn Certification Craig Ringland Customer Education Consultant LinkedIn Sarang Brahme Global Lead – Social Recruiting Capgemini Isabela Cardoso Customer Education Consultant LinkedIn
- 3. Learning is an investment
- 5. Communication is key for effective learning
- 6. Learning benefits need to be measurable
- 7. Capgemini & LinkedIn education partnership
- 8. Social recruiting & magic wand!
- 9. The Beginning Finding a new direction Changing the hat Innovating the approach Learning & Continued Journey
- 10. Tactical to Strategic Local to Global Traditional to Social Not so long ago…
- 11. % Capgemini’s Talent Brand Index in 2013
- 12. Social Strategy Engaged LinkedIn Building blocks of new direction Framework & Governance Global Program & Learning Reviews & Refinements Regional & Global Partnership
- 15. rd Capgemini recruiters started using LinkedIn talent solutions
- 16. Changing- the-Hat Learn the social-way of talent sourcing & recruiting Leadership Buy-In Recruiters engagement & growth Changing the hat
- 17. Learning •Workshops •Q&A Calls •Mentors •KPIs •Testimonials Leadership & Influence •Global leadership buy-in •Influence recruiters •Success stories •Gamification Growth •Rewards & Recognition •Career Development •Talent Ambassadors
- 18. User Grade (Aug.2014 - June2015) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% A B C D F Certified Users Non Certified Users Average Profiles Viewed Per Month (Aug.2014 - June2015) 0 50 100 150 200 250 Non-Certified Users Certified Users Average InMails Sent Per Month (Aug.2014 - June2015) 0 10 20 30 40 50 60 70 Non-Certified Users Certified Users 65% of all LinkedIn hires are from Certified Recruiters Top 7 most successful LinkedIn Recruiters are Certified Utilization Reach Leads Hires Impact of Certification on sourcing
- 19. Capgemini has the largest team of LinkedIn Certified Recruiters globally.
- 21. BrandSource Engage Innovating the approach
- 22. 2X Increase in LinkedIn Usage 131X Increase in LinkedIn Recruiters 9X Increase in Job Postings 4X Increase in Job Applications 6X Increase in Page Followers 3X Increase in TBI 3X Increase in LinkedIn Hires Influenced 10% Total LinkedIn Contribution of Hires Cool. What’s the ROI?
- 23. Create focused approach towards social sourcing & learning Build internal Social Recruiting champs! Social is not just about tools, but about people – invest in your talent teams. Recruiters are habitual – engage, educate & influence Collaborate, share learning & make it fun. Think like a marketer, act as a hunter but be human. Learning & continued Journey
- 24. It just takes one placement! Use your common sense! Just do it. Cynthia Lauf – Certified Recruiter @Capgemini
- 25. Online learning is available to all license holders
- 26. ©2015 LinkedIn Corporation. All Rights Reserved.