Abstract image of a woman sitting on books and studying on a laptop

Capitalising on cross channel messaging

Download as PPT, PDF
Pure360 , profile picture
Pure360

The document discusses using SMS messaging for marketing purposes. It provides statistics on mobile phone ownership and SMS usage. SMS can be used for competitions, alerts, incentives, transactional messages, event information, surveys, and job alerts. Optimizing messages for mobile channels and integrating email, social media, and apps is also covered. Case studies of SMS marketing campaigns for David Lloyd and Mice & Dice are mentioned.

TechnologyBusiness
1 of 7
Download to read offline
1
2
3
4
5
6
7
Capitalising on cross channel messaging Jade Tanner Senior Account Manager
SMS: The facts • Over 77% of the world’s population own a mobile • 97% of people will read an SMS • 90% will read an SMS within 15 minutes • SMS creates timed intimacy and immediacy • 67% of O2 customers are likely to engage with a mobile offer
SMS: the facts What could you use SMS for? • Competitions • Important alerts • Timely incentives • Transactional info e.g. order updates, delivery info • Event information, ticket alerts • Birthdays • Job alerts • Data capture • Surveys
Optimising messages for mobile • UK is set to spend £4.5 billion from their mobile devices in 2012 • Pure360 has reporting by device functionality • Different call to actions via different channels • Does your business have an app?
Integrating email and social • Your audience is no longer the size of your list • Share your campaigns • Incentivise recipients who socially share your campaigns • Think about the way you will treat social sign ups
Case study – David Lloyd
Case study – Mice & Dice

More Related Content

PPTX
Big data is not just for big business
Desouza and Associates Inc.
 
PPTX
COMM 1100 Persuasive Speech (by Joshua Calvert)
JoshuaCalvert4
 
PPT
Email Marketing: Maintaining The Backbone Of Your Digital Campaign In The Fas...
Pure360
 
PPT
10 things you can do today to improve your email marketing
Pure360
 
PDF
Disruption, Collaboration & Love
Pure360
 
PPT
Creating successful retail email marketing campaigns
Pure360
 
PPTX
Leveraging the data science tool-kit to drive customer acquisition, engagemen...
Pure360
 
PDF
How SEO can make life better for you and your customers
Pure360
 
Big data is not just for big business
Desouza and Associates Inc.
 
COMM 1100 Persuasive Speech (by Joshua Calvert)
JoshuaCalvert4
 
Email Marketing: Maintaining The Backbone Of Your Digital Campaign In The Fas...
Pure360
 
10 things you can do today to improve your email marketing
Pure360
 
Disruption, Collaboration & Love
Pure360
 
Creating successful retail email marketing campaigns
Pure360
 
Leveraging the data science tool-kit to drive customer acquisition, engagemen...
Pure360
 
How SEO can make life better for you and your customers
Pure360
 

Viewers also liked (12)

PPT
How to avoid doing the 'Dad Dance' with your social and mobile emails
Pure360
 
PPT
Psychology of email marketing
Pure360
 
PPTX
Fundamentals of design for HTML email
Pure360
 
PDF
Funnel vision: How the purchasing funnel helps marketing think small
Pure360
 
PPTX
Creative Deliverability
Pure360
 
PPTX
Pure360 Progression | Simplifying Email Strategy by Chantelle Knoetze
Pure360
 
PDF
Birth Of The Dialogue Pure360 Whitepaper
Pure360
 
PDF
Pure360 Creative Guidelines for Email Marketing
Pure360
 
PDF
Watchfinder presentation from BDMF 2013
Pure360
 
PPTX
What do consumers want from email?
Pure360
 
PPTX
Grow your email maturity: Essential emails you should be sending
Pure360
 
PDF
The Pure360 Email Maturity Model Workshop 24 Sep 2015
Pure360
 
How to avoid doing the 'Dad Dance' with your social and mobile emails
Pure360
 
Psychology of email marketing
Pure360
 
Fundamentals of design for HTML email
Pure360
 
Funnel vision: How the purchasing funnel helps marketing think small
Pure360
 
Creative Deliverability
Pure360
 
Pure360 Progression | Simplifying Email Strategy by Chantelle Knoetze
Pure360
 
Birth Of The Dialogue Pure360 Whitepaper
Pure360
 
Pure360 Creative Guidelines for Email Marketing
Pure360
 
Watchfinder presentation from BDMF 2013
Pure360
 
What do consumers want from email?
Pure360
 
Grow your email maturity: Essential emails you should be sending
Pure360
 
The Pure360 Email Maturity Model Workshop 24 Sep 2015
Pure360
 
Ad

Similar to Capitalising on cross channel messaging (20)

PDF
MoNage Fall 2016 - Oisin Lunny - OpenMarket
Oisin Lunny
 
PDF
How SMS Marketing Benefits Your Business.
tanlakarix
 
PPSX
MobiWeb - SMS for Courier & Postal Services
MobiWeb
 
PDF
Welcome to Mobile Customer Experience
Rachel Aldighieri
 
PDF
Mgage surashpatel-160420181121
Surash Patel
 
PPT
The truth about text message marketing
Leo Vidal
 
PDF
Mobile Commerce in the Phono Sapiens Era
Oisin Lunny
 
PDF
Textlocal making sense of mobile crm webinar
Rob Townsend
 
PPTX
The Future of Mobile Messaging
Kirstie Wilson
 
PDF
Mobile marketing whitepaper UKIE
Tom Leatherbarrow
 
PDF
Sms marketing-free-guide
AnuragSharma912
 
PDF
How SMS messages can help your omnichannel marketing.
tanlakarix
 
PPT
SMS = Smart Marketing Solutions
videoman
 
PPTX
Archer Webinar- Why MMS 5.2.13
Archer Inc.
 
PPTX
Dynmark - Explore the Future
Pure360
 
PPTX
CUSTOMER ENGAGEMENT – Presentation
Myles Freedman
 
PDF
Do You Know What The Power Of BULK SMS Is?
Broadnet sms
 
PDF
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
EMARKETER
 
PPTX
LCMC: Email and mobile roi
BlueHornet
 
PDF
Bulk SMS In UAE | Leading SMS Company In UAE & KSA
rohitsharmanid
 
MoNage Fall 2016 - Oisin Lunny - OpenMarket
Oisin Lunny
 
How SMS Marketing Benefits Your Business.
tanlakarix
 
MobiWeb - SMS for Courier & Postal Services
MobiWeb
 
Welcome to Mobile Customer Experience
Rachel Aldighieri
 
Mgage surashpatel-160420181121
Surash Patel
 
The truth about text message marketing
Leo Vidal
 
Mobile Commerce in the Phono Sapiens Era
Oisin Lunny
 
Textlocal making sense of mobile crm webinar
Rob Townsend
 
The Future of Mobile Messaging
Kirstie Wilson
 
Mobile marketing whitepaper UKIE
Tom Leatherbarrow
 
Sms marketing-free-guide
AnuragSharma912
 
How SMS messages can help your omnichannel marketing.
tanlakarix
 
SMS = Smart Marketing Solutions
videoman
 
Archer Webinar- Why MMS 5.2.13
Archer Inc.
 
Dynmark - Explore the Future
Pure360
 
CUSTOMER ENGAGEMENT – Presentation
Myles Freedman
 
Do You Know What The Power Of BULK SMS Is?
Broadnet sms
 
eMarketer Webinar: Mobile Messaging Trends—Tapping into SMS, Mobile Email and...
EMARKETER
 
LCMC: Email and mobile roi
BlueHornet
 
Bulk SMS In UAE | Leading SMS Company In UAE & KSA
rohitsharmanid
 
Ad

More from Pure360 (20)

PPTX
Pure360 | What you need to be a better marketer post-covid-19
Pure360
 
PPTX
Personalisation - The perfect fit for your fashion brand
Pure360
 
PPTX
Webinar: Overcoming the 5 biggest challenges in eCommerce
Pure360
 
PPTX
Webinar: How do i increase subscriber conversions on my website?
Pure360
 
PPTX
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...
Pure360
 
PPTX
PureAcademy Brighton - SMART Planning Workshop
Pure360
 
PPTX
Webinar: Build Loyalty and Drive Revenue with Effective Welcome Journeys
Pure360
 
PPTX
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...
Pure360
 
PPTX
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019
Pure360
 
PPTX
PureAcademy: Smart Planning Workshop May 2019
Pure360
 
PPTX
Webinar: Ecommerce Personalisation and Abandonment Recovery in Action
Pure360
 
PPTX
Travel Industry - Maximising Customer Retention Post GDPR
Pure360
 
PPTX
Personalisation vs segmentation - the differences and the benefits
Pure360
 
PPTX
7 must-have eCommerce automations
Pure360
 
PPTX
Maximising customer acquisition post GDPR
Pure360
 
PPTX
Personalisation: Separating the good and the great (from the downright damagi...
Pure360
 
PPTX
Personalisation: Separating the good and the great from the downright damaging
Pure360
 
PPTX
Webinar: Rethinking Your Email Creative to Maximise Engagement
Pure360
 
PPTX
Maximising Customer Retention Post GDPR
Pure360
 
PPTX
Beyond the Basics: Why Consumer Are Demanding Intelligent Personalisation
Pure360
 
Pure360 | What you need to be a better marketer post-covid-19
Pure360
 
Personalisation - The perfect fit for your fashion brand
Pure360
 
Webinar: Overcoming the 5 biggest challenges in eCommerce
Pure360
 
Webinar: How do i increase subscriber conversions on my website?
Pure360
 
Webinar: Food and Drink Brands: Increase sales and customer loyalty using per...
Pure360
 
PureAcademy Brighton - SMART Planning Workshop
Pure360
 
Webinar: Build Loyalty and Drive Revenue with Effective Welcome Journeys
Pure360
 
Webinar: Beauty Brands: How to Transform Your Customer Experience with Person...
Pure360
 
PureAcademy S.M.A.R.T Planning & Tactics Workshop - Manchester, June 2019
Pure360
 
PureAcademy: Smart Planning Workshop May 2019
Pure360
 
Webinar: Ecommerce Personalisation and Abandonment Recovery in Action
Pure360
 
Travel Industry - Maximising Customer Retention Post GDPR
Pure360
 
Personalisation vs segmentation - the differences and the benefits
Pure360
 
7 must-have eCommerce automations
Pure360
 
Maximising customer acquisition post GDPR
Pure360
 
Personalisation: Separating the good and the great (from the downright damagi...
Pure360
 
Personalisation: Separating the good and the great from the downright damaging
Pure360
 
Webinar: Rethinking Your Email Creative to Maximise Engagement
Pure360
 
Maximising Customer Retention Post GDPR
Pure360
 
Beyond the Basics: Why Consumer Are Demanding Intelligent Personalisation
Pure360
 

Recently uploaded (20)

PDF
Hindi spoken digit analysis for native and non-native speakers
IAESIJAI
 
DOCX
search engine optimization ppt fir known well about this
StandardCodeLearning
 
PDF
NewMind AI Weekly Chronicles – August ’25 Week III
NewMind AI
 
PDF
A Late Bloomer's Guide to GenAI: Ethics, Bias, and Effective Prompting - Boha...
Mindy Bohannon
 
PPT
Geologic Time for studying geology for geologist
ssuser738f5a
 
PDF
How ambidextrous entrepreneurial leaders react to the artificial intelligence...
IAESIJAI
 
PDF
A comparative study of natural language inference in Swahili using monolingua...
IAESIJAI
 
PDF
Hybrid horned lizard optimization algorithm-aquila optimizer for DC motor
IAESIJAI
 
PDF
Microsoft Solutions Partner Drive Digital Transformation with D365.pdf
Microsoft Dynamics
 
PDF
Assigned Numbers - 2025 - Bluetooth® Document
Bloombase
 
PDF
WOOl fibre morphology and structure.pdf for textiles
Rajendrakumar868651
 
PPTX
observCloud-Native Containerability and monitoring.pptx
anupsingh76937
 
PDF
Transform Your ITIL® 4 & ITSM Strategy with AI in 2025.pdf
PDCA Consulting
 
PDF
From MVP to Full-Scale Product A Startup’s Software Journey.pdf
KodekX
 
PDF
STKI Israel Market Study 2025 version august
Dr. Jimmy Schwarzkopf
 
PDF
A review of recent deep learning applications in wood surface defect identifi...
IAESIJAI
 
PPTX
Group 1 Presentation -Planning and Decision Making .pptx
MatthewLewis227954
 
PDF
Developing a website for English-speaking practice to English as a foreign la...
IAESIJAI
 
PDF
TrustArc Webinar - Click, Consent, Trust: Winning the Privacy Game
TrustArc
 
PDF
DP Operators-handbook-extract for the Mautical Institute
LeonelMejiaLarios
 
Hindi spoken digit analysis for native and non-native speakers
IAESIJAI
 
search engine optimization ppt fir known well about this
StandardCodeLearning
 
NewMind AI Weekly Chronicles – August ’25 Week III
NewMind AI
 
A Late Bloomer's Guide to GenAI: Ethics, Bias, and Effective Prompting - Boha...
Mindy Bohannon
 
Geologic Time for studying geology for geologist
ssuser738f5a
 
How ambidextrous entrepreneurial leaders react to the artificial intelligence...
IAESIJAI
 
A comparative study of natural language inference in Swahili using monolingua...
IAESIJAI
 
Hybrid horned lizard optimization algorithm-aquila optimizer for DC motor
IAESIJAI
 
Microsoft Solutions Partner Drive Digital Transformation with D365.pdf
Microsoft Dynamics
 
Assigned Numbers - 2025 - Bluetooth® Document
Bloombase
 
WOOl fibre morphology and structure.pdf for textiles
Rajendrakumar868651
 
observCloud-Native Containerability and monitoring.pptx
anupsingh76937
 
Transform Your ITIL® 4 & ITSM Strategy with AI in 2025.pdf
PDCA Consulting
 
From MVP to Full-Scale Product A Startup’s Software Journey.pdf
KodekX
 
STKI Israel Market Study 2025 version august
Dr. Jimmy Schwarzkopf
 
A review of recent deep learning applications in wood surface defect identifi...
IAESIJAI
 
Group 1 Presentation -Planning and Decision Making .pptx
MatthewLewis227954
 
Developing a website for English-speaking practice to English as a foreign la...
IAESIJAI
 
TrustArc Webinar - Click, Consent, Trust: Winning the Privacy Game
TrustArc
 
DP Operators-handbook-extract for the Mautical Institute
LeonelMejiaLarios
 

Capitalising on cross channel messaging

  • 1. Capitalising on cross channel messaging Jade Tanner Senior Account Manager
  • 2. SMS: The facts • Over 77% of the world’s population own a mobile • 97% of people will read an SMS • 90% will read an SMS within 15 minutes • SMS creates timed intimacy and immediacy • 67% of O2 customers are likely to engage with a mobile offer
  • 3. SMS: the facts What could you use SMS for? • Competitions • Important alerts • Timely incentives • Transactional info e.g. order updates, delivery info • Event information, ticket alerts • Birthdays • Job alerts • Data capture • Surveys
  • 4. Optimising messages for mobile • UK is set to spend £4.5 billion from their mobile devices in 2012 • Pure360 has reporting by device functionality • Different call to actions via different channels • Does your business have an app?
  • 5. Integrating email and social • Your audience is no longer the size of your list • Share your campaigns • Incentivise recipients who socially share your campaigns • Think about the way you will treat social sign ups
  • 6. Case study – David Lloyd
  • 7. Case study – Mice & Dice