Capstone Final Presentation (1)
- 2. 2 Business Presentation PROBLEM STATEMENT The incentive programs in the State of Oklahoma have been questioned regarding the effectiveness they have on Oklahoma’s economic growth. The following campaign and research will provide information and recommendations to protect the State’s incentive programs and tax credits.
- 3. 3 Business Presentation SUMMARY OF RESEARCH Key Findings Primary Research Secondary Research ❖ Some incentive programs are seen as more important than others. ❖ Incentive programs are vital to remain competitive. ❖ Some sources found the incentives to be vital for economic growth, but others did not.
- 4. 4 Business Presentation RENO-SPARKS, NV 2 KANSAS CITY, MO 3 SAN ANTONIO, TX 1 Competitor Analysis
- 7. 7 Business Presentation CAMPAIGN GOAL RELATIONSHIP MANAGEMENT GOAL Increase support for the State’s incentive programs and tax credits from business owners, Chamber members and Oklahoma voters.
- 8. 8 Business Presentation STRATEGIES 2 COMBINED OBJECTIVES 1 ❖ Digital Media Campaign ❖ Social Media Campaign ❖ Special Event ❖ Understand the incentive programs and tax credits in Oklahoma ❖ 50 percent by March 2017 Awareness
- 9. 9 Business Presentation STRATEGIES 2 COMBINED OBJECTIVES 1 ❖ Media Relations ❖ Community Relations ❖ Advance positive attitude regarding Oklahoma’s incentive programs and tax credits ❖ 40 percent by March 2017 Acceptance
- 10. 1 0 Business Presentation STRATEGIES 2 COMBINED OBJECTIVES 1 ❖ Email Campaign ❖ PSA Campaign ❖ Podcast Series ❖ Social Media Campaign ❖ Reach out to Oklahoma State Legislators with their support of the incentive programs ❖ 15 percent by March 2017 Action
- 12. 1 2 Business Presentation Lunch & Learn ❖ Chamber members can learn about the incentives ❖ Invite someone to lobby for the incentive programs ❖ First Thursday of every month AwarenessAwareness
- 13. 1 3 Business Presentation Feb. 15 Acceptance The Historical Building Rehabilitation Tax Credit has brought buildings like the 21c Museum Hotel back to life! For more information about this incentive program, please visit www.okcchamber.com. #ProtectAndProgress
- 16. 1 6 Business Presentation 0:00 / 3:08 Oklahoma’s Aerospace Engineering Tax Credit: Dennis Muilenburg 354 Views 1 Day Ago Dennis Muilenburg, Boeing CEO, gives a testimonial about his experiences with Oklahoma’s Aerospace Engineering Tax Credit. Over the years, Boeing has been able to expand its business with the help of the tax credit. In addition, the Aerospace Engineering Tax Credit has encouraged aerospace engineers to stay in Oklahoma. The Aerospace Engineering Tax Credit is just one of the many incentives Oklahoma offers in order to expand and help create successful businesses within the State. Awareness
- 18. 1 8 Business Presentation Episode 6: Quality Jobs Program Oklahoma’s Quality Jobs Program: How businesses are benefiting from... Approved in 2006 by State Question 734, the Freeport Exemption in Okla... Episode 5: Freeport Exemption Episode 4: Aerospace Engineering Episode 3: Historical Rehabilitation In 1999, the Skirvin Hotel began a lo... Planet Money -- Feb. 7, 2016 In this episode, we interview Boeing’s CEO, Dennis Muilenburg to underst... Episode 3: Historical Rehabilitation Podcast Series ❖ Podcast featuring interviews with the CEO’s from Devon, American Airlines, and AT&T. ❖ 20-minute interview ❖ Ask questions targeting how Quality Jobs has helped expand their business. ❖ Explain how listeners can help protect Oklahoma’s incentive programs. Episode 6: Quality Jobs Program Action
- 21. 2 1 Business Presentation Historical Rehabilitation Aerospace Engineering OK Investment Quality Jobs Act Quality Jobs makes cash payments to qualifying businesses that create jobs in Oklahoma. Support these programs? Contact a State Representative now! Contact Information AUGMENTED REALITY Five-year Ad Valorem Freeport Exemption Awareness
- 23. 2 3 Business Presentation Oklahoma’s Quality Jobs Program has been helping businesses expand in Oklahoma since 1993. The increasing businesses are contributing to the quality of life in the state by creating new jobs. According to the Oklahoma Department of Commerce, more than 775 companies have received more than 1 billion in wage rebates as a result of the incentive program. How it works: The Qualify Jobs Program will reimburse 5 percent of payroll for 10 years to companies that make at least 2.5 million in new payroll. Companies that are eligible for the program include administrative offices, research and development agencies, manufacturing and distribution centers. For more information about the Quality Jobs Program, contact the Greater Oklahoma City Chamber Economic Development or visit www.okcchamber.com. Quality Jobs Program Expanding Businesses in Oklahoma Submitted Content from the Oklahoma City Chamber of Economic Development Acceptance
- 25. 2 5 Business Presentation “Oklahoma City depends on the State’s incentive programs to create vibrant communities and high quality of life. These incentive programs are crucial to bring the best businesses to Oklahoma. However, every year the incentive programs are at risk of being eliminated during the State’s Legislative Session. To learn how you protect and progress Oklahoma’s incentive programs, visit okcchamber.com.” Radio PSA Action
- 26. 2 6 Business Presentation PSA Commercial ❖ 30-second Spot ❖ To air on News Channel 9 ❖ Protect & Progress Video Information ❖ OKC Citizens with different professions ❖ Reciting the PSA Action
- 29. 2 9 Business Presentation Plan of Action & Milestones Week 3-4 Week 1-2 ❖ Start Social Media Updates ❖ Start Testimonial Video ❖ Monthly Lunch & Learn ❖ Video Testimonial ❖ Feature Story ❖ Display Billboards ❖ Start Podcast ❖ Oklahoman News Article ❖ Display Augmented Reality MID- DECEMBER
- 30. 3 0 Business Presentation Week 9-10 Week 7-8 Week 5-6 ❖ Podcast ❖ Submit Feature Story ❖ Monthly Lunch & Learn ❖ Email to Contact State Reps. ❖ Podcast ❖ Air Commercial ❖ Press Release ❖ Email to Contact State Reps. ❖ Business After Hours ❖ Podcast
- 31. 3 1 Business Presentation Week 13-14 Week 11-12 END OF MARCH ❖ Press Release ❖ Email to Contact State Reps. ❖ Podcast ❖ Monthly Lunch & Learn ❖ Social Media Competitions ❖ Start Radio PSA ❖ Email to Contact State Reps. ❖ Podcast ❖ Social Media Competitions
- 33. 3 3 Business Presentation 51% 10% 12% 18% Digital Advertising ● Hiring Videographer for Video Testimonials ● Podcast Series ● Commercial ● Hiring Videographer for Commercial ● Social Media Competition ● Radio PSA ● Augmented Reality 9% Print Media Special Events Outdoor Advertising Other ● Feature Story in The Oklahoman ● News Article in The Oklahoman ● Business After Hours ● Lunch & Learn ● Billboards ● Outdoor Augmented Reality ● Hire Trifecta Marketing for Augmented Reality ● What if Not Funded? Itemized Budget Breakdown