CareVoz

PLANNING INPUTS
1 2 3
Business Review Content
Identify higher
order priority
barriers, such as
adoption rates,
accessible content
(as a source of
information)`
Understand state
of affairs to ensure
correct focal areas
Guide planning
strategies based on
competition,
accessible content
(as success stories),
and time spent on
social/ web platforms
Account for
content that
inspires, provides
an engagement
connection, and
encourages trial
usage
Challenges
FUNDAMENTAL PLANNING CONSIDERATIONS
Business Review
Analytics & Insights
Help guide
choices based on
past activities
4
Competitive Insights
1
5

STRENGTHS
• CareVoz leads with a consultative approach, and is committed to the customer experience. They understand the need to earn their customer’s
business and have a honest and transparent manner to their approach.
• CareVoz offers a monthly subscription policy, which wasn’t priced based on what product, provider or practice can afford. The pricing policy is based
on the fact that healthcare costs as a whole need to come down.
• A direct and honest brand, CareVoz doesn’t sugarcoat the issues plaguing the industry or give potential customers a cookie-cutter approach
to it’s service.
WEAKNESSES
• Bounce rate is 100%, and there isn’t efficient goals set up in Google Analytics to track time on site, user journeys, and digital leads .
• Keywords not evident, nor are traffic sources, times of day, nor a split of appropriate demographics.
• CareVoz has made a conscious decision to stay away from VC funding in order to maintain control and ensure they do the right thing
by their customers.
OPPORTUNITIES
• Thought leadership opportunities can be created on how CareVoz is tackling healthcare with a personal approach to health based tech, in a more
conversational manner (as no one has owned this story in an upfront way via SME medical organizations).
THREATS
• Company has noted several competitors within the patient relations and CRM/ERM space.
• However, Gant chart shows outside competitors that are industry thought leaders.
STATE OF THE BUSINESS
Business Review1

BRAND OBJECTIVES
BUSINESS MARKETING & COMMUNICATIONS
Consideration
• Increase consideration of
CareVoz amongst decision
makers within SME medical
organizations
Awareness
• Increase unaided awareness
and perception that CareVoz is
a thought leader that can help
drive results for their practice
• Encourage client partners to increase initial adoption rate by 2% within the
next 6 – 12 months
• Extend visual learnings of data capabilities beyond a sales lead approach
• Enable content to become a key source of information via partnerships, the
social web, and during key time periods
• Create a reward system for early adoption , participation, and have
influencer lead success stories
MEDIA
• Drive education on the
importance of client partners
using CareVoz to drive more
rapid innovation in its products
and services
• Grow category by driving trial
through awareness
Business Review1

DATA STORAGE
Social platforms remains key when
launching and announcing new news,
emphasizing key partnerships, and creating
an ecosystem .
CUSTOMER RELATIONSHIP MANAGEMENT
Small (medical) businesses jump to CRM
tools that offer patient data management
and cloud offerings to accelerate
innovation, and engage more intimately
with customers and potential
client partners.
Medical organizations are taking the
edutain approach to their patient-doctor
technology offerings..
Source: G2 Software Review, Gant Chart
Offline and online campaigns served as
an social activation model which loops
back to creating an holistic campaign
approach for companies.
KEY TAKEAWAYS AND OBSERVATIONS (TRENDING)
Salesforce SolutionReach
Demandforce
WebPT
Competitive Insights2

SALESFORCE
Salesforce Health Cloud helps to put patients at the heart of every decision by providing a connected experience across every touchpoint from acquisition through care coordination.
Extending this feature to non-competing brick-and-mortar businesses means the platform has extended itself in the digital space further.
SOLUTIONREACH
100% focused on providing the technology, and the expertise on how to effectively use it, to deliver better care and build a more profitable practice. They were the first of its kind, and
after nearly 20 years, has become the market leader in the category. The company shows practices how to improve the patient experience and connect with patients in the way they
want to connect. Which has resulted in more patients scheduling more appointments, and actually show up for them. More patients leave glowing reviews of their providers for others
to see, and then they book appointments. And all patients get regular communications that keep them connected to the practice and coming back. The company has partner-esq
approach to working with physicians with a dedicated account manager, and commitment of using the tool appropriately with their guidance
DEMANDFORCE
The software platform has the capability to streamline marketing and communications efforts. Their platform augments a client outreach through custom emails, automated
appointment reminders and online reviews. Demandforce also reduces no-shows and free up valuable time and resources by automating appointment reminders, confirmations, and
email marketing communications. they can can also help organizations build, extend and protect an online reputation through satisfaction surveys, online reviews, and customer
referrals.
WEBPT
The leading rehab therapy platform for enhancing patient care and fueling business growth. Ideal for outpatient organizations of all sizes, WebPT makes it easy for therapy
professionals to transition from paper and outdated software to a user-friendly, cloud-based solution. With WebPT, therapists, directors, owners, billers, and front office staff have
access to patients’ medical records anywhere, anytime, from any web-enabled device. WebPT’s web-based application alleviates any large, upfront investments; costly IT support; or
bulky, in-office servers. It provides an integrated method to manage patient documents and progress as well as clinic schedules, analytics reporting, and billing. WebPT has an intuitive
workflow, allowing therapists to efficiently create compliant and consistent documentation. In addition to documentation, WebPT offers a front office package that includes the tools
necessary to run an organized clinic, including a multiuser scheduler with appointment reminders and the ability to upload external patient documents, and billing.
COMPETITIVE LANDSCAPE
(Trending Top Performers)
Competitive Insights2

THREE MAIN CHALLENGES
(That CareVoz Needs To Overcome)
PLAYING TO A TOUGH CROWD
PLAYING WITH LESS RESOURCES
DEVELOPING AN EVOLVING CONTENT PLAN
01
02
03
Challenges3

POSITIONING: CULTURE
There’s A New Mini Generation In Health Management
42% of adults agree it should be easy
to find what they’re looking for on the
website. Pertinent information
location, hours, phone number to
contact etc. should be located on the
landing page or the website or in any
easy to locate navigation panel.
CRM system for many within healthcare, were previously thought of as an early funnel marketing tool, that
can be used to define and continue to grow relationships with consumers through the wealth of data it can store,
segment, and manage.
v
Many consumers believe a technology connection between provider and patient are a useful resource
during provider appointments, which can reduce the paper trail of personal information. Which has caused
an increase in the amount updates within a patient’s medical record via an online system.
v
Younger adults expressed more interest in online scheduling of an app, which would allow them to message
their healthcare provider directly. This has resulted in many practitioners utilizing online scheduling tools, which
link to their personal calendar, helping them stay organized and on time for appointments.
v
Adults younger than 45 are more inclined to seek out online reviews from healthcare providers, and more
then likely to already have preferred physician and communication method with said physician. Targeting
practitioners who are in search of younger adults who don’t already have a go to provider could be a good
opportunity for CareVoz.
v
Image consciousness is the leading to health concern amongst younger adults and has significant
bearing on the health management of the millennial generation. The focus on image does decline significantly
with age due to priority and health status changes.
v
Wellness brands that offer long term benefits and quick results are likely to gain the most attention from
younger consumers, whose health needs are less likely to be serious or chronic. To expand reach even further,
brands should offer a customization, as many millennial seek products that are tailored to their lifestyle.
42% of adults agree it should be
easy to find the health/practitioner
information they’re looking for on
the website. (Pertinent information
location, hours, phone number to
contact etc. should be located on
the landing page or the website or
in any easy to locate navigation
panel.)
Health assessment/surveys
are cost-effective and a
relatively acceptable way to
deliver personalized care,
particularly with consumers
who are parents (with a
segmentation towards Dads) ,
younger Millennials, and
Seniors 65+.
More younger consumers are
turning to social media sources
for information, and view doctors
as a source for the sick.
Challenges3

POSITIONING: CULTURE (CONT.)
There’s A New Mini Generation In Health Managementv
Doctors are the overwhelming choice among adults for where to go to improve general health. Adults also turn to the gym before they will consider a
resale store for health products to improve the general well-being. With the exception of drugstores there’s a solid divide between adults under 45 years old and
those older when it comes to the usage of services or products that improve wellness.
v
Products that offer short-term reactive solutions, like OTC medications, are likely to be well received to relieve temporary annoyances. Health
invincibility perception underscores the notion that millennials believe wellness is a long-term journey and the actions they do not take are unlikely to have a long
term impact. While these millennials may be hard to reach with her active long-term health messaging.
v
Weight management, is a less defining characteristic then image invincibility when it comes to their overall health management approach. Although
persistent and lifelong – it could be this some millennial’s except body weight fluctuations as a minor piece of the wellness journey.
v
The low reliance on medical professionals is likely to continue to push the medical industry to adjust to millennial’s and their way of health
management, which emphasizes technology and holistic care. Millennials just like younger adults are not relying on doctors or medical interventions to
guide their health choices as they are the least likely to be trusting patients. Unlike older adults, millennial’s have fewer health issues, limiting the need to visit a
doctor.
v
There is a greater need to turn to outlets like Instagram, Pinterest, and retailers to manage their wellness. This low reliance on medical professionals is
likely to continue to push the medical industry to adjust to millennial’s and their way of health management, which emphasizes technology and holistic care.
Challenges3

POSITIONING: CONSUMER (MILLENNIALS)
Consumer’s Feel More In Control Of Their Health With Access To Health Data
Healthcare professionals are
viewed as the top source for
personalized healthcare amongst
young adults aged 18 to 44.
Health information found via
either an online search or health
website is utilized most by adults
age 25 - 44
Accessible professionals appeal to younger adults
Young adults are accessing health information from a variety of informal sources, so it’s not surprising that they
would also be open to receiving personalize care from a wider variety od professionals. However, more
accessible and reliable professionals, like nutritionists or personal trainers, are also becoming the preferred
choice. (Nutritionists and personal trainers generally offer services without the need for health insurance
coverage, something young adults are least likely to have making these professionals accessible for personalized
care.)
v
People are paying attention to some aspects of wellness each day
The new age wave of young adults are focusing more on their well-being, taking daily steps such as taking a
VMS, getting enough sleep, paying attention to mental health, and eating balanced diet. Adults who feel healthier
compared to a year ago aren’t adhering more often to their activities compared to the average. Trying to lose
weight and taking OTC medication is on an as needed basis, not activities the majority of adult ever taking daily
v
Various health sources draw diverse perceptions
Medical professionals are viewed as respected and trustworthy, relied on most by older adults. This is the source
consumers will go to for major health information and the information gained from professionals perceived as
sound advice.
v
Health information gained from family members and friends is likely to be more conversational
Peer-to-peer recommendations are considered reliable and is easy to understand, yet a little outdated.
v
Fitness apps make users feel healthier
Adults have various levels of interest in virtual health, use of common illness diagnosis is most appealing
particularly in parents. In general, interest in virtual health is stronger amongst younger adults, and is likely that
they are more comfortable with technology in general. Millennial‘s, virtually older millennials, use these apps
much more than other generational groups, as they feel more in control of their day-to-day health progression.
Studies have shown that 1/2 of
young adults (currently) consider
themselves to be in good health
but are not far along within their
wellness journey.
Challenges3

POSITIONING: CONSUMER (45-65+)
Consumer’s Feel More In Control Of Their Health With Access To Health Data
48% of adults have stated that
they prefer the ability to visually
showcase test results and how
they impact a their health resonate
better via tech & online resources
Nearly 1/3 of adults agree the
use of technology during
appointments make healthcare
providers more efficient
Consumers have come to recognize that no two people’s health needs are the same.
The digitizing of healthcare information has made it easier for providers to store, share, and analyze
patient information. This is particularly so for seniors age 65+ who have a greater independence than
younger adults.
v
Seniors indicate they feel the most in control of their health when they have access to their
health information (technical or otherwise). Seniors indicate they feel the most in control of their
health when they have access to the application that contains their their health information. Sudies
indicate that seniors appear to be more attentive to their health history, perhaps a necessity in order to
organize more frequent healthcare appointments.
v
Seniors appear to be more attentive to their health history, perhaps a necessity in order to
organize their more frequent healthcare appointments. According to a Mintel 2016 report, Seniors
are more likely than other age groups to report the ability to access their health record online, indicating
more interest in seeking out their health information.
Dads are a key target for virtual consultation
1/4 of people express interest in either a virtual health consultation for an initial visit or for a follow-up
care, but it’s Dad’s who really drive interest. Dad’s may find virtual health consultations easier to
incorporate during the workday as they wouldn’t have to take time out to travel to healthcare
appointments or interrupt the family schedule before or after work. Tech health increases consumer
engagement as patients are able to receive care when and where they want even if it’s at the
workplace.
v
Studies have shown that 41% of
adults believe they have a greater
sense of control over their health,
if they’re provided with the proper
access to their healthcare
information.
Challenges3

POSITIONING: PRODUCT
Acceptance Of Personalize Care Also Includes The Use Of Health Apps Wearable Devices.
Doctors will be key advocates of virtual health use – rigidly amongst older adults as people rely
heavily on professionals for trust advice in guidance. Virtual health appointment has become a
convenient way for parents to get diagnoses for parents and their children.
v
A general, interest in virtual health appointments are higher amongst younger adults, who are
more comfortable with technology. Getting adults comprehensive acceptance to personalize care also
includes the use of health apps and wearable devices.
v
The reasons for using virtual health appointments are many, including improved access to
healthcare, its effectiveness, and the solution to high demand for doctors. Adults have various levels of
interest in virtual health with use for treating a common illness and diagnosis – This is particularly so
with parents.
Currently, healthcare consumers
may choose their own health plan,
manage their healthcare information
digitally, shop for the most
reasonable healthcare services,
and even visit an in-store clinic for
care while shopping for their retail
needs.
Healthcare organizations are
paying more attention to
what keeps their patients
loyal, and are trying to crack
the code to improving that
loyalty with a patient,
Healthcare organizations
that understand how to
use their data can
enhance consumer
experience, loyalty, trust,
and credibility to acquire
and retain patients
Challenges3

The best systems allow a dialogue between providers and patients, which use patient survey data to assess feedback and solidify relationships,
incorporate social media data as a means to engage patients further, help patients participate more fully in their care with personalized resources such as
newsletters, appointment reminders, event promotions via mobile apps. And other digital avenues of communication, and use the ever-growing amount of data
from all these sources to build upon these relationships.
v
The use of fitness and general health apps is modest. Millennial‘s, particularly older millennial’s, use these apps more than other generational groups.
Millennials are most likely to exercise as a way to manage their health, so it makes sense they express a higher incidence of fitness app usage.
v
General health apps have the potential for broader appeal, as most adults pay attention to their health. All millennials use mobile apps daily, but usage is
heightened amongst older adults in the category. The importance of mobile apps to younger consumers indicates that usage will only continue to increase.
v
As millennial adults age, they will likely continue to rely on mobile apps daily. This means that health apps will target more mature audiences, which will
soon find an even wider audience, and developers will gain further trust in the health care space via practitioners and app market places.
POSITIONING: PRODUCT (CONT.)
Acceptance Of Personalize Care Also Includes The Use Of Health Apps Wearable Devices.
Challenges3

CRM tools for patient –relations are generally not a ‘set and forget it’ tool. Which means admin
training is required. Research has conveyed the concern of the importance of administration learning
and account management or contact support being provide.d
Understanding the need of ( a physician’s) consumer is an initial first step, as it enables how the
doctor’s organization will choose the appropriate patient-relations or CRM tool that works for them.
Small (medical) businesses are concerned with the high fees, and percentages rates from sales, and
will have the positive impact for retaining and acquiring new patients.
New players within the market place have become far focused on the importance of building a digital
ecosystem that also supports their offline efforts (sales, trade shows, in person account management).
+
TRANSLATION
DRIVING
EDUCATION AND
AWARENESS FOR
SME PARTNERS
WHO ARE
SEEKING
FLEXIBILITY
AND VALUE
RELEVANCY &
SHIFT IN INDUSTRY
CULTURE
PERFORMANCE/
SUPERIORITY
Inexperience,
lack of
engagement,
lack of
knowledge/
understanding
Category
relevance and
competitive
noise
COMMUNICATION BARRIERS
Challenges3

CareVoz 2019
Communication Strategy
Programmatic
/Display
Online Video Mobile
Content
Creation
Influencer Social
Paid/Owned/Earned Properties:
MEDIA:
Target SME medical organizations via the needs of their consumer (patient) base, by utilizing CareVoz's digital ecosystem with a heavy reflection of their offline work.
Create content that is search friendly, shareable, customized for the right audience and fitted with the proper CTA, and can then can be optimized thereafter.
AWARENESS
Increase unaided awareness and
perception that CareVoz is a
thought leader that can help drive
results for their practice
Website: Brand knowledge bank
YouTube: Engaging community tool
Facebook: Conversation starter and facilitator
Instagram: Real-time visual inspiration aggregator
LinkedIn: Professional social networking and thought leadership
CAREVOZ’S BRAND FOCUS
CONSIDERATION
Increase consideration of
CareVoz amongst decision
makers within SME medical
organizations
Content4

THREE STRATEGIC COMPONENTS
THAT WILL GUIDE THE CONTENT APPROACH
CREATE SOCIAL VALUE CREATE CONTENT FOR SOCIAL NEWSFEED(S)
Strengthen
CareVoz’s Presence
Within The Health
Care, Life Sciences,
And Wellness
Community
Create Social Sentiment & And A Keyword
Based Strategy For CaerVoz’s Social Pages
LISTEN & MEASURE
Drive Fan Acquisition
And Increase
Engagement
–
Drive Traffic Both
Unique And (Repetitive)
To Key Source Pages
ESTABLISH ENGAGEMENT RATE CREATE SALES LEADS
TOTAL AUDIENCE ACQUIRED
BY YEAR END
KPI’S
Content4

HOW WILL WE BRING THESE PRINCIPLES TO
LIFE ACROSS CHANNELS?
01
02 Bringing The Latest Trends And Thought Leadership To The Medical Tech Community
Interacting with potential clients through cutting edge tech innovations to kick start conversations and drive
engagement
03
To Be The First Thought When Practitioners Want A New CRM System
Be present and building partnerships with coveted SME medical organizations
Build strong ties with medical influencers across the region
Carefully choosing premium placements that elevate CareVoz’s exposure
Be The Brand That Enables Clients To Defy The Odds
Provide right platforms to awaken new ways of engagement, access to needed health information, and new-news
Content4

ROLE
OBJECTIVE
PRIMARY ACTIVITY
TONE
PERSONALITY
PRIMARY TARGET
MEDIA TYPE
PRIMARY KPIS
DESIRED BEHAVIOR
FORMATS
EXAMPLE OF WHAT CONTENT
CAN BE FOUND
COST & FREQUENCY
Brand knowledge bank
Brand and product resource hub
Resource hub
Trusted
Expert and educational
Enthusiast looking for information
Owned/Paid
Product and category functional adverts & text, images, and video
Time spent with content
Seek sales lead for more information
Thought Leadership, Video Reviews, Podcasts
Website ( & Additional Software apps)
Conversation starter and facilitator
Build a community on a personal level
Interaction with decision makers
Personal and yet informative
Trusted ally
Tech Enthusiast looking for peer interaction
Owned/Earned/Paid
Photos, quotes, short-form videos, BTS, challenges
Likes/comments/shares/
Engagement
Engagement & Sales Lead
Photos, quotes, short-form videos, BTS, challenges
OOH and Events
50% production | 30% distribution | 20% conversion
ROLE OF CONTENT VIA MEDIA CHANNELS
40% production| 40% distribution | 20%conversion
2-3x a month3-5x a week
Content4

ROLE
OBJECTIVE
PRIMARY ACTIVITY
TONE
PERSONALITY
PRIMARY TARGET
MEDIA TYPE
PRIMARY KPIS
DESIRED BEHAVIOR
FORMATS
EXAMPLE OF WHAT CONTENT
CAN BE FOUND
Real-time visual inspiration aggregator
Visually storytelling and inspiration
Engagement
Bite sized and visually appealing
Expert + trendsetter (via media partners))
Enthusiast looking for inspiration and information
Owned/Earned/Paid
Inspirational, entertaining , behind the scenes images and short videos in
real-time
Engagement
Engagement & Sales Lead
Photos, quotes, short-form videos, BTS
Display/OLV & Mobile
Conversation starter and facilitator
Visually storytelling and inspiration
Engagement
Bite sized and visual appealing
Expert and trendsetter
Optimistic Explorer looking for visual inspiration
Owned/Earned/Paid
Inspirational, entertaining , behind the scenes images and short
videos in real-time
Engagement
Engagement and Conversion
Behind the scenes of the photo shoots and at workshops
3x a week
Social Media
COST & FREQUENCY
3x a week
ROLE OF CONTENT VIA MEDIA CHANNELS (CONT.)
Content4

General
Managers,,
Physicians,
Office Managers
PAID
DIGITAL ECOSYSTEM
Strategic Principles Brought To Life Through P.O.E.S Model
OWNED:
Website, Meet-Ups ,
Focus Group(s)
EARNED:
Mentions, Two Way – WOM,
(Video) Views, Application
Adoption
Co-created Content:
Thought Leadership, How To
/Content Videos, Product
Innovations, Social Media,
Programmatic
SHARED:
Influencer Programs, Conference
Photos, Videos, Thought
Leadership
CONTEXTUAL, TIMELY
& RELEVANT (DATA)
Content4

Smart use of data sources
to target moments and
deliver sequential
messaging via CareVoz
--
Effective Push Alerts and
Copy
Own the first
three seconds of their time,
whenever and wherever
--
OLV fully optimized for
platform and device
Application effectiveness
through data-led content
decisions
Authority through
authoritative content, and
employment approval via
in- app social engagements
HOW THE DIGITAL ECOSYTEM WILL TRANSLATE INTO CONTENT
Audience Verification
Viewability
Reach / Frequency
Duplicated Reach
Content Views
Click-Thru Rates
Completion Rates
App/Site Visits
Social Engagements
Content Perceptions
Conversion/Adoption Rate%
Audits of TOA vs TIS
Heat Mapping
Sales & Purchases
Consumer Behaviors
Monthly Market Share
Campaign Sales Figures
In-store Promotion Reports
Hyper Targeted Attention Grabbing
Make Every
Impression Count
Authoritative
We Will Measure Our Campaign Using The DEEP Method Of KPI Setting
Content4

OWN THE FIRST THREE SECONDS
(Via CareVoz’s Social Channels)
Social Video Catering To The
First Three/Thirty Seconds
View Ability
OLV Fully Optimized For
Platform And Device
Digital Innovation
Effective Search Targeting
And Copy
Engaging Rich Media
Hyper
Targeted
Attention
Grabbing
Make Every
Impression
Count
Hyper
Targeted
Attention
Grabbing
Hyper
Targeted
Content4

Embrace Mobile
Targeting As Part Of Our
Marketing Mix
Programmatic Allows Us To
Target Moments And Tell
Stories
Retarget Across Channels
Through Programmatic
Effective Keyword
Planning In SEO And PPC
HYPERTARGETING IS THE INTELLECTUAL WAY
TO PUSH EFFECTIVE CONTENT
Hyper
Targeted
Attention
Grabbing
Make Every
Impression
Count
Authoritative
Content4

WEEK 1& 2
TACTICS TO IDENTIFY
&TARGET CLIENTS
WEEK 3
TACTICS TO ENGAGE CLIENTS
WEEK 4
TACTICS TO MAINTAIN EVENT
MOMENTUM & STRIKE
LONG TERM ENGAGEMENT
• Identify The Top-tier Speakers And Industry
Experts To Align With CareVoz
• Identify Key Words And Phrases For
Targeting
• Establish Content Plan And Calendar (By
Channel
• Publish Pre-written Content For Social
Presences
• This so CareVoz can begin to be seen as a
Source Of Information And Innovation
• Turn Any Relevant CareVoz Presentations Or
Speeches Into Content
• (Such As Slide Shares, Which Gather Solid
Traffic.)
• Create Professional Tiered Target List
• Snag Early Audience Adopters Through
Assets That Emphasize Exclusive Access To
Key CareVoz Consultants Before Calendar
Events
• Continue To Identify And Tag Influencers To
Reach Extended Audience And Expand (Via
Look-a-like Digital Methods).
• Look At A Separate Influencer Plan That Has
Selected Clients And Internal Consultants
With Considerable Social Presences.
• (Are Client Presentations Typically Available,
And Sessions Recorded? – As This Can Be
Used As Well)
• Create Social And Digital Banners For
Programmatic
• Create Internal/ Partnered Blogs That Tease
To Session Content And Thought Leadership
• Establish Hashtags (Not Associated With
CareVoz) To Drive Engagement And Track
Social Listening
• Post Any Videos Onto CareVoz’s Website,
Twitter, LinkedIn And YouTube Channels
• (This Is A Great Opportunity To Further Build
Content For The YT Page as well.)
• Identify Key Times And Events
• Then Share End-to-End Social Strategy And
Content Calendar With Creatives
• Mobilize Key Consulting Team To Stimulate
Social Discussions Via Their Networks,
Including Twitter, LinkedIn, LinkedIn Pulse
• Engage With Lead Consultants To Identify
Any Hot Topic Discussions That Come Up,
And Can Be Used For Re-Engagement
SIX WEEK CONTENT PLAN
Content4

WEEK 5
TACTICS FOR FURTHER BUILDING
SOCIAL PRESENCES T
WEEK 6
TACTICS FOR BOOSTING FURTHER TRAFFIC
TO LANDING PAGE
• Entice Clients And Target Audience To Register For Events
Where Carevoz Where Should Be Featured.
• Accompanied With A Cadence Of Social Content And Banner
Ads That Drive Traffic To Pages That Align With Sponsorships
Carevoz Is A Part Of.
• Share Blogs And Infographic To Stimulate External
Conversations With External And Internal Influencers (Tagging
Them In Content; Commenting On Their Content (Possibly
DMing Them On Twitter Or LinkedIn)
• Utilize Internal Channels To Promote Event-related Assets
Where Carevoz Should Be Present
• Using Social Listening Tools, Develop Content That Reflects
Top-of-mind Issues To Senior-level Executives
• Possibly Socialize Content Within LinkedIn Industry Groups
• Create A Preview Posts On LinkeIin And LinkedIn Pulse That
Would Introduce Key Sessions And Themes Where Carevoz Is
A Thought Leader
• Include Industry Hashtags In Every Social Engagement To
Widen CareVoz’s Reach
• Feed Event Assets To Consultant(s) And Marketing/ PR Team
To Include In Their Communications With Prospects
(Newsletters, Emails, Etc.)
• Work With Digital And Design Teams For Optimum
Exposure/Conversion Opportunities
SIX WEEK CONTENT PLAN (CONT.)
Content4

BRAND
OBJECTIVE
Recruit New User By
Elevating The Importance
Patient Care Relations
Connect With Clients Via Key Word Targeting, Thought Leadership, And Advance Media Planning
DRIVE FREQUENCY WITH CLIENTS FOR EVERYDAY USAGE BY SHOWCASING CAREVOZ’S SUPERIORITY IN THE CRM/ERM SPACE
IMPERATIVES
RELEVANCY
( Lifestyle & Performance)
RELEVANCY
RELEVANCY
RELEVANCY
(Lifestyle & Performance)
CHANNELS
Print/Display/Mobile/OLV/
Content Partnership
+ Social & Search
Display/Mobile/OLV/
Content Partnership
+ Social & Search
Display/Mobile/OLV/
Content Partnership
+ Social & Search
TV/Display/Mobile/OLV/
Content Partnership
+ Social & Search
PLACEMENT
APPROACH
• Contextually relevant
• Connection with purchase
opportunities + promotions
Build community
• driving advocacy
• Capitalize on innovation
pushing product superiority
Build community
• Capitalize on content
partnership + innovation
opportunities
• Build community
Build community
STRATGEY ARCHITECTURE
W 1-2 W 3 W 4 W 5-6
Listen & Measure5

THANK YOU
Please feel free contact
W. Sky Downing
Director of Strategy & Operations

CareVoz

More Related Content

Similar to CareVoz (20)

More from Sky Downing (20)

Recently uploaded (20)

CareVoz