Carry on Follow that Llama
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The document discusses the importance of social media for librarians and library staff, emphasizing its role in communication, collaboration, and enhancing libraries' social presence. It outlines various types of social media platforms and offers strategies for improving online engagement while highlighting potential risks associated with social media use. Additionally, it provides examples of how social media has benefited libraries in terms of outreach, promotion, and professional networking.
Carry on Follow that Llama
- 1. Library Staff Conference June 14th 2012 Gaz J Johnson @llordllama
- 3. What’s in the Box? Understanding of the diversity of social media and networking Awareness of the impact for librarians and library staff Some ideas on how you can make a better use of it Yoursocial media profile – and how to use it to your advantage
- 4. Know your Twitterati Stephen Fry Follows Me on Twitter
- 5. Unlearn What You Have Learned As much new ways of thinking as new technologies It’s about communication, sharing and collaboration It’s an Organization 2.0 kinda way of life and work It’s about augmenting content in shared public spaces Less about controlling the message and more about embodying brands Social Media takes time to master but so does email, telephone…
- 6. Why is Social Media Important?
- 9. What is Social Media? Noisy Vibrant ○ Interactive User defined - Searchable - Attributable • About Sharing
- 10. Social Media Isn’t Just Text Static ○ Controlled* Risk Free - One Directional - The Only Channel • For Everyone *Certain regimes might argue differently, please check with your local dictator if you’re not sure
- 11. More than just Friendface… Just the tip of the iceberg… http://www.ebizmba.com/articles/social-networking-websites
- 12. What Kinds of Sites? Blogging (WordPress, Blogger) Microblogging (Twitter, Yammer) Photo & Video sharing (Flickr, YouTube) Wikis (Wetpaint, PMWiki) Social Community (Facebook, LinkedIn) Audio (PodBean, Last.FM) Content & File Sharing Chat & Instant messaging
- 15. Your Social Media Archetype The Informant Current, timely, regular, informative, brief The Personality Passionate, colourful, engaging, wide-ranging The Philosopher Deep, detailed, wise expansive The Lover Sharing what they love, niche and specialist The Teacher Expert, guide, knowledge sharer The Friend Welcomer, enabler, content augmenter
- 16. Social Brand & Presence How you or your organisation are perceived in social cyberspace Difference between having one and having a good one Number of factors influence it Quantity and quality of output Responsiveness and interaction Preconceptions and previous experience How comparators contrast with you Your avatar and biog
- 17. Your Social Brand and You 1. Three phrases that describe how you like to be perceived 2. Now the same for the your team 3. Now think about how you’d make people perceive that…online
- 18. Improving your Social Presence 1. Know your audiences What they want to know and why? 2. Plan your content Use themes, cycles of news, group items 3. Use readily available tools Free tools are powerful Don’t forget to measure your impact 4. Don’t use in isolation Compliment your other resources and channels 5. Don’t forget it’s two way Interact, engage and converse
- 19. Social Comfort Zones Greatest safety Greatest benefit Smallest impact Greatest risk Personal Career & Workplace Professional
- 20. Minimising Risk Be wary of breaking laws Be careful what you share and with whom Don’t share personal data socially Max out your password complexity! Be wary of befriending people you work with in your social spaces
- 21. What Do I Use It For? Crowdsourcing answers to problems Collaborating with colleagues or people with shared interests globally Engaging in conference back-channels Highlighting new LRA deposits Sharing ideas, outputs and news as well as keeping up to date myself Doing my job better, smarter, easier
- 22. What about Libraries? Customer engagement and outreach Promotion, marketing and news Breaking down communication barriers Team and community building Promoting University/Library social brand and presence Project work and collaboration
- 23. Don’t Take My Word… Enabled us to crowdsource 700 photos of Central Library from public before refurb and to take part in social media surgeries, Manchester Libraries Excellent for keeping up to date professionally and great for connecting with students - "be where your students are“, QUB Put me in touch with other library and info staff. I'm only CILIP staff in Wales, would struggle to meet this many in person. Put me in touch with other library and info staff. I'm only CILIP staff in Wales, would struggle to meet this many in person For planning line up of conferences / events. Most of the speakers I've booked have come from Twitter, CILIP Wales Got me back in touch with people I thought I'd lost. Plus it gets people to come to the events I run at work after reminders!, Berkshire Libraries Social media has given me a sense of the wider library community, away from the Ivory Tower in which I exist, Oxford University SM got me in touch with library camp people. Now I'm involved with library camps which gave me back enthusiasm for profession. It go our libraries on global stage and made us 1 of leading info providers (via SM) in our field. Also helped me forge online friendships with 2 photographers & reunite one of them with his old school chum! , Leeds Libraries Removes the barrier of distance & allows me to participate. I learn through my online network, University of Aberystwyth Instant feedback and opinion, University of Leicester
- 24. Wrap Up There’s a difference between doing it and doing it well The best way to find out more…is to try it!
- 25. Questions?