CASE 1 : Big Data Big Reward
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Organizations that are most likely to need big data management and analytical tools include: - Government agencies that collect and store large amounts of data on citizens like national libraries, DMVs, tax authorities, etc. They need to efficiently manage and analyze this data. - Security and law enforcement agencies that collect criminal records, complaints, public records etc. Analyzing these large datasets can help detect patterns and trends. - Industries that generate massive amounts of operational data like utilities, telecom, transportation, retail etc. This data if analyzed can help optimize operations and improve customer experience. - Market research and customer analytics companies that collect consumer surveys, website usage data etc. from many countries. Big data tools help analyze customer sentiment and
CASE 1 : Big Data Big Reward
- 1. For organizations of all sizes, data management has shifted from an important competency to a critical differentiator that can determine market winners and has-beens. Fortune 1000 companies and government bodies are starting to benefit from the innovations of the web pioneers. These organizations are defining new initiatives and reevaluating existing strategies to examine how they can transform their businesses using Big Data. In the process, they are learning that Big Data is not a single technology, technique or initiative. Every day, we create 2.5 quintillion bytes of data — so much that 90% of the data in the world today has been created in the last two years alone. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, and cell phone GPS signals to name a few. This data is big data, also refers to technologies and initiatives that involve data that is too diverse, fast-changing or massive for conventional technologies, skills and infra- structure to address efficiently. Said differently, the volume, velocity or variety of data is too great. Specifically, Big Data relates to data creation, storage, retrieval and analysis that is remarkable in terms of volume, velocity, and variety.
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- 7. 1. Describe the kinds of big data collected by the organizations described in the case. 2. List and describe the business intelligence technologies described in this case. 3. Why did the company described in this case need to maintain and analyze big data? What business benefits did they obtain?
- 8. Kind of Big Data Collected Business Intelligent Technology used Business Benefit Preserving website for historical purposes IBM Bigsheets -a cloud application used to perform ad-hoc analytics at web scale on structured and unstructured content -Help extract, annotate and visually analyze vase amount of data and delivering the result via a web browser -Laverages Apache Hadoop Framework and Map Reduce Technology – help the organization to handle huge quantities of data quickly and efficiently and extract an useful knowledge Extract useful knowledge from such huge data which made responding quickly and efficient to user’s search and better services to their user thus increase customer
- 10. Kind of Big Data Collected Business Intelligent Technology used Business Benefit • Hidden patterns in criminal activity (correlation between time, opportunity and organization) or non-obvious relationship between individuals and criminal organizations • criminal complaints • National crime records • Public records Real Time Crime Center (RTCC) • Centralized data hub that rapidly mines information from multiple crime databases and disseminates that information to officers in the field • Crime Information Warehouse - contain data over 120 million criminal complaints, 31 million national crime record and 33 billion public records • Support for more proactive policing tactics by virtue of an ability to see crime trends as they are happening • Faster and higher rate of case-closing through more efficient gathering and analysis of crime- related data. • Improved overall data integrity and speed of data access to optimize decision-making
- 12. Kind of Big Data Collected Business Intelligent Technology used Business Benefit • Location Data • Wind Library – stores nearly 2.8 petabytes • 178 parameter – barometric pressure, humidity, wind direction, temperature, wind velocity, other company historical data IBM InfoSphere BigInsights running on IBM System x iDataPlex Server -Manage and analyze weather and location data - reduce the base resolution of its wind data grid from 27x27 km area down to a 3x3 km (90% reduction) – immediate insight into potential location. reducing data processing time Quickly and accurately predict weather patterns at potential sites to increase turbine energy production. Save money – avoid from spent on repairing and replacing damaged turbine by the wind. Save time – the company forecast optimal turbine placement in 15 minutes instead of 3 week – enable customers to achieve a return on investment more quickly
- 14. Kind of Big Data Collected Business Intelligent Technology used Business Benefit • Customer related information (Web surveys, e-mails, text messages, website traffic patterns, and data location in 146 countries Consumer Sentiment Data Storing data centralized instead of within each branch • Reducing time spent processing data • Improving company response time to customer feedback • able to determine that delays were occurring for returns in Phildelphia during specific time of the day • Enhanced Hertz’s performance and increased customer satisfaction.
- 15. Meeting 3 – 11/05/2015 CASE 1 : BIG DATA, BIG REWARDS Identify THREE DECISIONS that were improved by using big data
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- 22. Meeting 3 – 11/05/2015 CASE 1 : BIG DATA, BIG REWARDS What KINDS OF ORGANIZATIONS are most likely to need big data management and analytical tools? Why?
- 23. Organizations which responsible to score that huge information such as national library, registration department, income tax, banking institutions and so on because these organizations typically be a sources for government and the public. Authorities organization such a police department, custom, immigration because they need to store a big data about criminals and also public to use for safety of the society. Organization need the big data to predict the weather and location data, very useful for the companies to accurately make decision. Thus Vestas needed the data about location and wind to locate their turbines.
Editor's Notes
- #7: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #9: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #10: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #11: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #12: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #13: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #14: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #15: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.
- #24: Encourage open communication - employees express their ideas and perspectives without criticism. Actively promote organizational effectiveness, reputation, values and ethics - Employees want to feel good about their leaders, where they work, the end products they made and the reputation of their company. Culture -Encourage employees to find a personal fit with the company culture. Incentives - Incentives that are matched to employee’s accountability and results. Allocated based on objective criteria and that different employees are motivated by different things. Celebrate both financial and non-financial achievements - Employees need to feel validated and that they are a valued part of the organization.