Case Study on Lufthansa:: ´´Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected"

Lufthansa:: Taking Mobile Computing to
the Skies While Keeping the Mobile
Workforce Connected"

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 Md. Mahbub Siddique BIT0204
 Md. Mahmudul Hasan BIT0223
 Rayhan Hossain BIT0226

7/25/2012 2

 Lufthansa in brief
 Problem Analysis
 Role of IT to solve this problem
 Challenges
 Outcomes

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 Deutsche Lufthansa AG is a globally operating
aviation group with around 400 companies and
is the largest airline in Europe
 Lufthansa Group employs 117000 people
worldwide of 146 nationalities. In 2010, over 90
million passengers flew with Lufthansa.

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 Training process of a huge amount of
pilots(about 3500) with latest technology was
very primitive

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 Pilots needed to keep a lot of papers on
training, schedules etc.
 Information providing system for passengers
was very poor, mostly dependant to papers

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 Competitive tendency of all other companies
in intensifying customer services and
employee development

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 To solve problems faster
 Being able to connect any time anywhere
 Easy access to data
 Strong information system-right time, right
information

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 Training all the staff of Lufthansa with mobile
& internet
 ‘Lufthansa Mobile Initiative’ for all 3500 pilots
 Providing the online materials of training,
schedules, weather for pilots
 Easy access to information of customer services
such as time table, delay etc. with internet
technology
 Providing broadband internet to the aircraft &
to the passengers
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Providing all the pilots with
notebook computers having-
 Enough performance capability to
run key software applications used
by the pilots
 Weight less than 2 kg(4.4 pounds)

 Screen 12 inches diagonally

 Screen bright and easy to read
in cockpit light
 5 hrs long battery life

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 To keep 3,500 highly mobile airline
pilots trained-
 with latest technology
 procedures
 Investment was huge
 Information about-
 schedules
 weather, events

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 Ensured that technical specifications for the equipment
were acceptable to both pilots and other employees
 Before mass implementation feedback had been taken
in different phases to understand the feasibility
 Pilots might not be efficient to work on notebooks so
initial training was given accordingly
 Standardized on a unique hardware and software
platform to reduce support and upgrade costs

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 Access current data electronically
 Class room training ended
 Get training tutorials anytime, anywhere
 Convenient
 Time saving

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 Return On Investment(ROI) was very high
 More productivity and improved efficiency
from the pilots and other employees
 Getting strategic advantage than many other
airlines
 Improvement of infrastructure

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 Flight Information
 Online timetable
 Arrival and departure
 Information via SMS
 In-flight internet access to customers
 Improvement of customer relationship
 Providing data to support new initiatives, to solve
issues

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 www.lufthansa.com/
 www.en.wikipedia.org/wiki/Lufthansa
 http://danieldelaowalden.wix.com/mod6/cas
e-study
 Management Information Systems by O’Brien
and Marakas (8th Edition)

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Thank you

7/25/2012 18

Case Study on Lufthansa:: ´´Taking Mobile Computing to the Skies While Keeping the Mobile Workforce Connected"

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