CATCOM| Advertising - advantages and disadvantages
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Advertising is a paid form of mass communication aimed at persuading or influencing an audience. It encompasses various types, including brand, local, and public service advertising, and has both advantages, such as increasing revenue and promoting products, and disadvantages, like high costs and potential negative impacts from false advertising.
CATCOM| Advertising - advantages and disadvantages
- 2. Advertising is non-direct communication action between people in which money was paid for the mass media to provide information to persuade or affect the recipient knowledge.
- 3. Advertising is a form of communication to pay; The paid for advertising is determined; Content of ads make the product different, to persuade or influence the impact on the audience;
- 4. Advertising are transferred to an entity with many different media; Advertising access to a majority of potential customers; Advertising is not a marketing communication activities of individual.
- 5. Brand advertising Local advertising Directory advertising Business-to-business advertising Institution advertising Public service advertising
- 6. 1. Advantages: Introduce, honor and promote the image or the product closer to the public Bring higher revenues in commercial for the brand
- 7. Create new customers, increase brand influence Improve the standard of living of consumers Improve the standard of living of consumers
- 8. 2. Disadvantages Require much money Cause bad effect if false advertising.