c&c final project brief Project 3 (jan 2015) (1)

SCHOOL OF ARCHITECTURE, BUILDING & DESIGN
Research Unit for Modern Architecture Studies in Southeast Asia
Foundation of Natural and Built Environments
CULTURE & CIVILIZATION
Prerequisite: None
Lecturer : Ida Marlina Mazlan & Sufina Abu Bakar
Project 3 (Individual Assignment) : Art + Architecture + Culture
40 % marks
Submission date: 4th June 2015
Introduction
"What travel teaches us is that we are all essentially the same. There is not a 'them' and
an 'us'; there is really only 'us.'" The stunning photographs capture the theme of places
of visit. A good coffee table books serve a number of purposes: they're decorative,
informative, and attractive.
Objectives of Project
1. To introduce the Western and Eastern culture and civilization through an
overview of archeological discoveries, ancient monuments, artworks, philosophy
and achievement of great leaders from prehistoric to present.
2. To show basic skills on enquiry, investigation, application and presentation of
relevant information.
Learning Outcome
1. Able to describe the historical development of human civilization.
2. Able to recall the development of Eastern and Western human civilizations in the
past as well as present.
3. Able to demonstrate good documentation and presentation skills.
Tasks
Part I: You are required to do a literature research on places of interest of your
site visit. From the literature review, you are to study the theme given and its
connection between the historical, architectural and social aspects of the
place. Documenting the right building, spaces and places with the right content is
important in this project. You are advised to work closely with your tutor to ensure you
are on the right track.
1

Theme:
Malaysian Architecture
Fusion Architecture
Religious Places
Spaces and People
Part II: You are to design a graphical expression of your findings in a
graphical coffee table book. The book will create awareness and educate your
audience on the subject matter or focus of the study. This includes design & layout,
purpose, content, writing style, colours and etc. You are strongly encouraged to meet
with us regularly for further assistance.
Submission Requirement
Part I: Literature research on the places of interest, theme and connection between
historical, architecture and social aspects.
Part II: Coffee Table Book ( A5 format size / 20 pages). Progress and compilation of
weekly journal via E-Portfolio. (*special tab for Project 3)
Part III : 1 minute video montage of 10 best photos. (Complete information of designer,
lecturer, module and university’s information)
2

Assessment Criteria – Individual
General Understanding
Quality of form and level of
execution of understanding
the project brief.
Describes
introduction
leads to
excellent
justification and
execution of
the project
Describes
thoroughly
with a good
justification
and execution
of the project
Fair
introduction
and execution
of the project
with
acceptable
facts being
discussed
Minimal
discussion
on the
important
facts
No basic facts
were
discussed
8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
Content
Thorough research,
study, depth and the
effectiveness way to
communicate findings
Evidence of
extensive
research and
study
translated into
the postcard
Evidence of
very
good research
and study
translated into
postcard
Evidence of
good research
and study
translated into
postcard
Evidence of
minimal
research and
study
translated
into postcard
Evidence of
lack
of research
and
study
translated into
postcard
8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
Creativity
Creativity in preparation,
photos, layout composition
and compilation of content.
The works
presented with
a strong quality
of preparation,
photos, layout
composition
and
compilation of
content.
The works
presented with
a good quality
of preparation,
photos, layout
composition
and
compilation of
content.
The works
presented a
fair creativity
of preparation,
photos, layout
composition
and
compilation of
content.
The works
presented
with minimal
creativity of
preparation,
photos,
layout
composition
and
compilation
of content.
No evidence
of creativity in
preparation,
photos, layout
composition
and
compilation of
content.
8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
Originality
Demonstrated critical
thinking through the
theme/concept and
appropriateness of the
theme/concept intended.
Portray
excellent
critical thinking
through the
theme and
appropriatenes
s of the theme
intended.
Portray very
good critical
thinking
through the
theme and
appropriatene
ss of the
theme
intended.
Portray good
critical
thinking
through the
theme and
appropriatene
ss of the
theme
intended.
Moderate
critical
thinking
through the
theme and
appropriaten
ess of the
theme
intended.
Insufficient
critical
thinking
through the
theme and
appropriatene
ss of the
theme
intended
1

8.0 - 10 6.5 – 7.9 5.0 – 6.4 2.5 – 4.9 0 – 2.5 √ X 10
TOTAL 40
2

FINAL PROJECT: Art + Architecture +
Culture
TUTORIAL SHEET
Date Review / Comments Sign
02.05.2014
*Online
Submission due
to Public Holiday
My Progress :
Lecturer’s Review :
Progress to date: By this tutorial session, you should show your lecturer all literature
findings related to your theme and concept and places of interest. These literature
findings must be printed out with your own reflection of understanding. Library research
on layout, graphics, colors or photography is a good start. You must at least have 5
places that MUST BE related to your theme and map out your findings. DO NOT PRINT
BLINDLY CONTENT FROM INTERNET.
08.05.2014
My Progress :
Progress to date: By this tutorial session, you progress based from the previous
comments. You should FINALIZE findings related to your theme and concept and places
of interest. You can start taking pictures, once your proposal is approved by your tutors.
1
CULTURE & CIVILIZATION (FDES 0815)
Lecturer : Normah Sulaiman . Delliya Mohd
Zain
NAME :
___________________________________
ID No :
____________________________________

15.05.2014
Progress to date: By this date, you should start going to the places of your interest and
start taking photos. Please take all personal safety considerations before going out to take
photos.
Once completed, you need to create an album on PICASA/Google/Dropbox and share the
link with your respective tutor at the ALBUM (not individual pictures). Please screen,
itemize in folders and include related pictures only. There’s no specific numbers of
photos, it may vary from 200 – 400 with the right content.
22.05.2014
My Progress :
Progress to date: By this tutorial session, you progress based from previous comment
from your lecturer. Retake photos and finalize the concept photos to be used. On the other
hand, prepare the content for the postcard. Content can be in a form of journal / review /
diary / findings – most importantly – IT CANNOT BE COPIED FROM THE INTERNET
ESPECIALLY WIKIPEDIA and OTHER FORMS OF WIKIS’.
29.05.2014
My Progress :
Progress to date: By this tutorial session, you must finalize the design of your postcard
and its packaging. You are advised to have a mock print of your postcard using the right
paper and printed in color.
Artworks must reach printers at least a week before to avoid any miscommunication and
mistakes on the printing output. Please consider time management and business pattern
of the selected shops.
2

GOOD LUCK!
Submission Date: 3rd
June 2014
Time: 2.00- 3.00 pm
Venue : Academic Suite, Block C – Level 9
3

c&c final project brief Project 3 (jan 2015) (1)

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