![• Organizational culture is an idea in the field of
organizational studies and management which
describes the psychology, attitudes, experiences,
beliefs and values (personal and cultural values) of
an organization. It has been defined as "the
specific collection of values and norms that are
shared by people and groups in an organization
and that control the way they interact with each
other and with stakeholders outside the
organization."[1] that organizational culture is a set
of shared mental assumptions that guide
interpretation and action in organizations by
defining appropriate behavior for various
situationsand difficult to change](https://image.slidesharecdn.com/ccintro-220912040935-95599cdb/85/cc-intro-ppt-13-320.jpg)
cc intro.ppt
- 1. Corporate communication Corporate communication is the term used to describe a variety of management function related to a organisations internal and external communication
- 2. • It is the process through which a company communicates its messages to a variety of stakeholders including investors, customers, employees ,current and potential partners, special interest groups , national and international governmental bodies, communities and the media
- 3. • Depending on the organization, corporate communication can include such traditional disciplines as • public relations • investor relations • , employee relations • community relations • media relations • labour relations • government relations Defining Corporate Communication
- 4. • , technical communications • training and employee development • , marketing communications • management communications • . Many organizations also include philanthropic activity, crisis and emergency communications, and advertising as part of corporate communication functions.
- 5. • . In practice, corporate communication is a strategic tool for the corporation to gain a competitive advantage. Corporations use it to lead, motivate, persuade, and inform employees -- and the public as well. Understanding corporate communication provides the vision a company requires in an information driven economy for strategic planning
- 6. • It the top management an opportunity to leverage the power of deliberate, co ordin- ated ,targeted communication to build, support, maintain ,stability and reshape attitudes and behaviour • Communicating with the company's key audience depends upon all of the companies internal and external communication
- 7. Definition • Corporate communication is the message issued by a corporate organization, body, or institute to its publics. "Publics" can be both • internal (employees, stakeholders, i.e. share and stock holders) • external (agencies, channel partners, media, government, industry bodies and institutes, educational and general public)
- 8. Cont… • An organization must communicate the same message to all its stakeholders, to transmit coherence, credibility and ethic • If any of these essentials is missing, the whole organization may fail. • Corporate Communications help organizations explain their mission, combine its many visions and values into a cohesive message to stakeholders.
- 9. According to the book Essentials of Corporate Communication[ by Cees van Riel and Charles • Corporate Communication can be defined as the set of activities involved in managing and orchestrating all internal and external communications aimed at creating favorable starting points with stakeholders on which the company depends. Corporate communication consists of the dissemination of information by a variety of specialists and generalists in an organization, with the common goal of enhancing the organization's ability to retain its license to
- 10. Types of communication • There are three principal clusters of task-related communication activity within organizations • They are typically classified as • Management communication are communications between management and its internal and external audiences. To support management communications, organizations rely heavily on specialists in marketing communications and organizational communications
- 11. • Marketing communication get the bulk of the budgets in most organizations, and consist of product advertising, direct mail, personal selling, and sponsorship activities • . They are supported by Organisational communication from specialists in public relations, public affairs, investor relations, environmental communications, corporate advertising, and employee communications. • Corporate communication encompasses management communications
- 12. What encodes and corporate communication promotes • Strong corporate culture • Coherent corporate identity • Reasonable corporate philosophy • Genuine sense of corporate citizenship • An appropriate and professional relationship with the press, including quick, responsible ways of communicating in crises • Understanding of communication tools and technologies • Sophisticated approach to communications
- 13. • Organizational culture is an idea in the field of organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization."[1] that organizational culture is a set of shared mental assumptions that guide interpretation and action in organizations by defining appropriate behavior for various situationsand difficult to change
- 15. • How an organization communicates with its employees, its extended audiences, the press and its customers brings its values to life • . Corporate communication is all about managing perceptions and ensuring: • Effective and timely dissemination of information • Positive corporate image • Smooth and affirmative relationship with stakeholders
- 16. • Be it a corporate body, company, organization, institution, non-governmental organization or governmental body, all need a respectable image and reputation. • In today's increasing competition, easy access to information and the media explosion, reputation management has gained even more importance. • Therefore, corporate communication has become a significant asset to corporate survival.
- 17. Key tasks of corporate communication • The responsibilities of corporate communication are: • to flesh out the profile of the "company behind the brand" (corporate branding); • to minimize discrepancies between the company's desired identity and brand features; • to delegate tasks in communication; • to formulate and execute effective procedures to make decisions on communication matters; • to mobilize internal and external support for corporate objectives
- 18. Tools of corporate communication • Integrated communication can be achieved in various ways • . The main four practices are: • application of visual identity systems (sometimes referred to as "house style") • use of integrated marketing communications; • reliance on coordinating teams; • adoption of a centralized planning system.
- 19. An overview of the corporate communication function • According to studies, over half of the heads of corporate communication departments oversee communications functions that include internal/external communications, managing corporate reputation and brand, recruiting and retaining top talent, product launches, developing company strategy, corporate social responsibility, boosting investor/analyst perception, and managing crises.
- 20. Communicating with key stakeholders • Internal Communications: A group responsible for communicating with employees, that frequently interfaces with the human resources function in the company. • Marketing Communications: A group responsible for communicating with the company's customer accounts and often interfaces with marketing and customer service functions in the company. • Investor Relations: A group responsible for communicating with investors and analysts who monitor the company's financial performance and prospects.
- 21. • Government Relations: Often called "public affairs", these specialists are generally responsible for improving the company's relationships with regulators, legislators, and other government representatives. • Public Relations: A group whose responsibilities would include interacting with the diffuse set of NGO and activist groups motivated by concern over a specific social problem to which the company may be contributing.